Platform Solutions - Wilmington- Vice President, Brand and Content Strategy - 8113447 Wilmingto[...]

Goldman Sachs Bank AG; Wilmington (DE); Remote; USD 130,000 - 180,000; Full time

Job summary

Goldman Sachs Bank AG is seeking a Vice President of Brand and Content Strategy in Wilmington. In this role, you will oversee marketing campaigns, ensuring quality execution and collaboration across teams. Candidates should hold a Master's or Bachelor's degree in Computer Science or related fields and have substantial experience in campaign management and marketing automation tools.

Qualifications

• 3 years with Master's or 5 years with Bachelor's in managing email, site, or direct mail campaigns.
• Experience coordinating with business and product owners for campaign requirements.
• Ownership and management of campaign projects with effective quality assurance.

Responsibilities

• Build and maintain marketing campaign strategies.
• Implement campaign tests and maintain marketing systems.
• Collaborate cross-functionally to align campaign requirements and drive timelines.

Skills

Campaign Execution

Cross-Functional Collaboration

Project Management

SQL

Marketing Automation

Education

Master’s in Computer Science, Information Science or related field

Bachelor’s in Computer Science, Information Science or related field

Tools

Adobe Campaign

Unica Campaign

Snowflake

Job description

Platform Solutions - Wilmington- Vice President, Brand and Content Strategy - 8113447 Wilmington, Delaware, United States

Job Duties:Vice President, Brand and Content StrategywithGoldman Sachs Bank USAinWilmington, Delaware. Reports to Wilmington, DE office, may work fully remote from any US location.Build, maintain, and provide ongoing campaign execution support for marketing campaigns. Develop marketing campaigns using campaign selection tools. Design and implement marketing tests. Provide ongoing maintenance of marketing architecture and systems. Perform quality assurance tasks and deploy communications to customers and prospects. Work with business owners to groom campaign requirements. Contribute to process improvements, implementing controls and procedures.

Job Requirements: Master’s degree (U.S. or foreign equivalent) in Computer Science, Information Science and Technology, or a related field and three (3) years of experience in the job offered or in a related role OR Bachelor’s degree (U.S. or foreign equivalent) in Computer Science, Information Science and Technology, or a related field and five (5) years of experience in the job offered or in a related role.Prior experience must include three (3) years with Master’s OR five (5) years with Bachelor’s with the following: managing campaign execution for email, site, or direct mail programs; building and configuring customer experience workflows using marketing automation software including Adobe Campaign and Unica Campaign; communicating and collaborating cross-functionally with business or product owners to gather marketing campaign requirements; experience with SQL and relational databases including Snowflake; project management during campaign oversight to execute new projects as necessary; full ownership over projects by aligning stakeholders together, making decisions, setting and driving timelines, escalating as needed and moving a project towards successful and accurate completion; and designing and implementing quality assurance plans to ensure error free campaign execution.