Director of Brand

Nashville Public Radio; Boston (MA); On-site; USD 150,000 - 250,000; Full time

Benefits offered by this job

Employer-sponsored Medical plan

Short-term and long-term disability insurance

401(k) with employer match

4 weeks PTO

Flexible work-from-home policy

Job summary

Nashville Public Radio is seeking a Director of Brand to elevate the H+O brand in Boston. The role focuses on driving brand strategy, managing content across LinkedIn, podcasts, and more, and building a small creative team. Candidates need 5+ years in brand leadership and the ability to work closely with company founders. Competitive salary between $150,000 and $250,000 plus benefits, including a flexible work-from-home policy.

Qualifications

• 5+ years in brand and content leadership, ideally in B2B professional services.
• Proven ability to manage LinkedIn, podcasts, and email as a coherent system.
• Experience working closely with founders or CEOs as media partners.

Responsibilities

• Develop and maintain brand strategy for H+O.
• Create a quarterly content calendar across all platforms.
• Build and manage a small team to support content creation.
• Design workflows for podcast and video content.
• Align content themes with outbound campaigns.

Skills

Brand and content leadership

LinkedIn messaging

Excellent communication

Direct-response fundamentals

Team management

Job description

Role

The Director of Brand at H+O will own the next chapter – expanding our market position and making H+O the default name for top‑tier developers nationwide. You’ve taken an expert‑led brand from "known in a niche" to "default choice" by turning their ideas into a consistent, compelling presence across channels. In this role, you will partner with our Co‑Founder and Principal, Rens Hayes, to grow the H+O brand and create a simple narrative for leading commercial real estate developers and their architectural partners. You will own the strategy and execution for LinkedIn, Design Development podcast, Instagram, events, case studies, email and all external messaging. You’ll also build and manage the small team producing the assets, allowing Rens to focus on ideas and relationships, not editing and coordination. You should genuinely enjoy working with subject‑matter experts, extracting their best stories, and turning them into systems driving real pipeline, not just vanity metrics.

Responsibilities

Brand + Content Strategy

• Develop and maintain a brand strategy that positions H+O as the go‑to structural partner for large multifamily and mixed‑use developers who care about structural cost and risk.
• Build and manage a quarterly content calendar across LinkedIn, the Design Development podcast, Instagram, email newsletter, website, and case studies.

Founder‑Led Media System

• Design and run a repeatable workflow for prepping topics and outlines for Rens’ recording days, capturing podcast and video content, and turning long‑form recordings into short‑form clips, carousels, and written posts.
• Ensure Rens only needs to show up and perform; your team handles everything else.

Sales Enablement + Outbound Support

• Create and maintain case‑study PDFs, one‑pagers, email scripts, and LinkedIn DM templates for outbound.
• Align content themes with outbound campaigns, events, and account‑based marketing.

Events + Thought Leadership

• Co‑design and execute small, high‑end events and dinners for Tier 1 developers and architects in Boston.
• Support Rens on panels, keynotes, and live podcast concepts with decks, talking points, and post‑event assets.

Team Building + Management

• Build and manage a small pod including a copywriter/content marketer, video editor/designer, and coordinator.
• Set standards and processes for quality, timelines, and brand consistency.
• Manage external vendors as needed.

Measurement + Optimization

• Define and track brand‑to‑pipeline metrics including content engagement, high‑intent inbound, and influence on deals.
• Use data to double down on what generates real conversations with Tier 1 developers and the firms that influence them.

Results

• H+O is recognized by leading developers in New England (and expanding nationally) as the structural firm who:
• Manages cost rigorously,
• Saves millions without sacrificing performance,
• And can move fast when deals are at risk.
• Measurable increase in inbound interest from industry‑leading developers and architects, and warm responses to outbound that reference referrals, content, podcast, or events.
• Rens spends the majority of his external time on high‑leverage conversations, podcast hosting, and strategic decisions – he is no longer the bottleneck on writing and editing.
• Outbound reps have clear, on‑brand scripts and assets for every touchpoint (podcast invite, event invite, peer review offer).
• Tier 1 events, podcast appearances, and LinkedIn content consistently generate new engaged Tier 1 accounts, first opportunities (proposal requests), and net‑new Tier 1 customers.
• A documented media and brand playbook that can be run repeatedly in Boston and transplanted into new markets as H+O expands.

Requirements

• 5+ years in brand and content leadership, ideally building a founder‑led or expert‑led B2B brand in professional services, tech, or an adjacent field – and taking it from "some presence" to clear category leadership.
• Proven ability to own LinkedIn, podcast, Instagram, email, and event messaging as a coherent system.
• Experience working closely with a founder or CEO as their media partner and managing a small creative team.
• Strong grasp of direct‑response fundamentals, brand building, and how content supports complex, high‑ticket B2B sales cycles.
• Excellent written and verbal communication; you can write in a founder’s voice and keep it sharp.
• Comfort operating in a growing, founder‑led company where you’re building systems, not just running existing ones.
• Based in or willing to relocate to Boston and work in‑person with Rens and the team. Flexible WFH policy.

Compensation

• $150,000–$250,000 base salary + up to 25 % bonus based on performance
• The salary range is inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including level, relevant prior experience, skills, and expertise. This range is only inclusive of base salary, not benefits (more details below)

Benefits

• Employer‑sponsored Medical plan: 100 % covered for individuals, 50 % for family, with annual HRA contribution and FSA options
• Short‑term disability, long‑term disability, and life insurance
• 401(k) with employer match
• 4 weeks PTO
• Financial literacy training and open‑book financial management
• Flexible work‑from‑home policy
• Pre‑tax public transportation passes

H+O is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage qualified applicants from diverse backgrounds to apply.