Director of Association Group Exercise & Growth

Ssymca; Hanover (MA); On-site; USD 65,000 - 70,000; Full time

Job summary

South Shore YMCA is seeking an Association Group Exercise Director based in the Emilson Y (Hanover, MA). The role leads strategy, quality, and growth of group exercise across all branches, while developing instructors and expanding digital fitness offerings to ensure a high-quality member experience.

Based at Emilson Y, this leader will partner with branch leaders and association departments to strengthen recruitment, optimize class schedules, and leverage data for continuous improvement in

Qualifications

• Bachelor’s degree in Exercise Science or equivalent work experience.
• 2–4 years in Health and Wellness, overseeing and scheduling Group Exercise.
• Minimum 5 years’ experience teaching Group Exercise across formats; Les Mills certification preferred.
• Track record of building participation and member engagement in group exercise.
• Strong interpersonal and relationship-building skills.
• Excellent written, verbal and presentation skills.
• Ability to collaborate with senior leadership, department heads and consumers.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Responsibilities

• Provide equitable leadership, coaching, and support across all branches while maintaining consistent standards.
• Design data-informed schedules based on member demand, including a balanced mix of class lengths.
• Lead quarterly schedule launches as signature recruitment opportunities with Membership and Marketing.
• Develop year-round instructor recruitment, onboarding, recognition, and leadership pathways.
• Foster collaboration between group exercise and personal training through two-way referrals.
• Own the group exercise experience within the YMCA member app, ensuring schedule accuracy and timely communication.
• Partner with Playroom team to align child supervision hours with group exercise schedules.
• Monitor participation, utilization, trends, and member feedback for improvement.
• Ensure budget accountability, instructor certifications, safety, and operational excellence.

Skills

Interpersonal skills

Presentation skills

Collaboration

Time management

Stakeholder engagement

Education

Bachelor’s degree in Exercise Science

Equivalent work experience

Job description

South Shore YMCA is seeking an Association Group Exercise Director based in the Emilson Y (Hanover, MA). The role leads strategy, quality, and growth of group exercise across all branches, while developing instructors and expanding digital fitness offerings to ensure a high-quality member experience.

Based at Emilson Y, this leader will partner with branch leaders and association departments to strengthen recruitment, optimize class schedules, and leverage data for continuous improvement in