Director of Annual Giving

WPU The William Paterson University of New Jersey; Wayne (NJ); On-site; USD 92,000 - 100,000; Full time

Benefits offered by this job

Health and dental insurance

Retirement plans

Job summary

William Paterson University is seeking a Director of Annual Giving in Wayne, NJ to lead strategy, staff, and donor engagement. Reporting to the Assistant VP, you will design multi-faceted campaigns, set revenue goals, and ensure CASE standards.

You will analyze donor data, build reports and dashboards, cultivate a broad Tri-State donor pipeline, and supervise two staff. The role requires strong communication, collaboration with Alumni Engagement, and oversight of budgets and vendor contracts.

Qualifications

• Bachelor's degree from an accredited college or university.
• Five years of fundraising and planning experience, with data analysis.
• Strong written and oral communication; networking and presentation skills.
• Experience with CASE standards and reporting; CASE credential preferred.
• Proficiency with Microsoft Office, especially Excel (pivot tables, formulas) and data visualization; familiarity with CRM systems.

Responsibilities

• Designs and implements Annual Giving strategies to meet fundraising goals.
• Analyzes donor data and trends to inform strategy and reporting.
• Oversees channels: direct mail, email, digital/social media, text-to-give, and crowdfunding.
• Manages a Tri-State donor portfolio and secures gifts at annual fund leadership levels.
• Leads two direct reports and coordinates with Alumni Engagement.
• Oversees department budget and contracts with vendors.
• Serves on university committees and cross-campus initiatives.

Skills

Fundraising

Strategic planning

Communication

Excel (pivot tables)

Data analysis

Donor data analysis

CRM/database knowledge

Travel/driver's license

Education

Bachelor's degree

CASE credential or active CASE/AFP development

Tools

Banner CRM

Raiser's Edge

Almabase

Job description

Thank you for your interest in working at William Paterson University. William Paterson University is a purpose-driven, proudly diverse community—designated as both a public Hispanic-Serving Institution and Minority-Serving Institution—committed to creating transformative academic, professional, and personal experiences as a powerhouse of progress. We foster a workplace that values growth, flexibility, and community, and we are recognized as a 2024 and 2025 Forbes’ Best Employers by State, 2025 Great College to Work For, and honored with the NJBIZ Empowering Women Award. Our 1,000 dedicated staff members enjoy competitive benefits, a four-day summer workweek, tuition support, and strong opportunities for internal promotion. Situated on a scenic suburban campus just 20 miles from New York City, WP offers a diverse, inclusive environment where your contributions fuel student success, economic and social mobility, and community engagement. Together, we empower our students through intentional, holistic support within flexible, innovative, and inclusive settings—preparing graduates to thrive professionally and personally, and to lead with a commitment to progress in New Jersey and beyond.

JOB SUMMARY

Reporting to the Assistant VP of Alumni Engagement and Philanthropy, the Director of Annual Giving is responsible for providing overall leadership and management of the Annual Giving program and staff. In this role, the Director is responsible for designing and implementing multi-faceted strategies in collaboration that meet short and long-term philanthropic goals of the University.

PRINCIPAL RESPONSIBILITIES

Designs and implements Annual Giving strategies and programs, in order to support the achievement of agreed-upon fundraising goals and objectives including: identification, cultivation, solicitation, stewardship and recognition; projecting annual giving revenue at the high/low levels, and monitoring and adjusting those projections, wherever necessary, throughout the fiscal year. Ensures gift counting, campaign reporting, and annual giving metrics comply with CASE (Council for Advancement and Support of Education) standards and sector best practices. Analyzes annual giving data, donor trends, and campaign performance (retention, acquisition, upgrade/downgrade, and channel-level ROI) using pivot tables and other data analysis tools to inform strategy; builds and maintains reports and dashboards to track progress against fundraising goals and present findings to leadership. Manages and oversees the execution of traditional, current and emerging appeal channels (direct mail, email, digital/social media, text-to-give, and crowdfunding) to ensure the department achieves philanthropic and engagement goals. Manages a prospect portfolio encompassing the Tri-State region; secure gift at the annual fund and Annual Fund leadership level to meet personal fundraising goals. Maintains a schedule of personal visits and engagement activity that yield revenue and increase the University’s base of support. Works closely with the major gift officers to maximize donor pipeline potential and coordinate timing of appropriate annual fund communication and solicitations to support major gift moves management and solicitations. Hires, trains, develops, mentors, disciplines, supervises and evaluates Annual Fund staff (two direct reports) in accordance with University policies and state regulations. Collaborates with the Alumni Engagement team and University staff campus-wide to partner and build engagement and Annual Giving solicitation strategies that encourage alumni involvement and increase annual alumni giving. Manages Annual Giving department budget allocation. Negotiates contracts with annual giving third party vendors. Serves on University committees as needed. Performs other duties as assigned that are appropriate for the position.

MINIMUM QUALIFICATIONS

Bachelor's degree from an accredited college or university. Five (5) years of experience in fundraising, strategic planning/implementation, and functional operations, including experience analyzing fundraising and donor data to identify giving trends. Excellent written and oral communication skills. Excellent networking, interpersonal and presentation skills. Demonstrated experience analyzing fundraising and donor data, including building reports and pivot tables to track giving trends, donor retention/attrition, and campaign performance. Knowledge of CASE (Council for Advancement and Support of Education) standards and best practices for gift counting, campaign reporting, and annual giving benchmarking; CASE credential or active CASE/AFP professional development strongly preferred. Demonstrated ability to facilitate collaboration while working as a part of the Advancement team. Proficiency with Microsoft Office suite of products, including advanced Excel skills (pivot tables, formulas, and data visualization) for analyzing fundraising and giving trends, social media platforms; Almabase; experience with Banner or a comparable fundraising CRM/database (e.g., Raiser's Edge) for querying and reporting preferred. Driver’s license valid in New Jersey for travel throughout the tri-state area.

Salary - NAL - $91,668 - $100,000 This position may be eligible for a comprehensive benefits package, which includes health and dental insurance and retirement plans.

Salary Range: Please see posting.

EEO Statement

William Paterson University is dedicated to providing equal opportunities and equal access to all individuals regardless of race or ethnicity, sex/gender (including pregnancy), gender identity or expression, sexual orientation, age, disability, genetic information, marital status, civil union status, familial status, religion, national origin or citizenship, military service status, or any other category protected by law. William Paterson University does not discriminate on the basis of any category stated above or as prohibited by applicable law. Individuals from historically underrepresented backgrounds are encouraged to apply.

For more information, visit University Facts William Paterson University is the third most diverse public university in New Jersey.

The University offers more than 250 undergraduate and graduate academic programs that range from liberal arts and sciences to pre-professional and professional programs; it enrolls over 9,000 students from across the country and from over 40 nations. The University is situated on a beautiful, 380-acre suburban campus in Wayne, New Jersey, just twenty miles west of New York City.