Director of Annual Giving

Seneca; Oakland (CA); Remote; USD 124,000 - 138,000; Full time

Benefits offered by this job

Sign-on bonus

Paid time off and paid holidays

Comprehensive benefits package

403b Retirement Plan

Employer-paid Employee Assistance Plan

Job summary

Seneca is seeking a Director of Annual Giving to design, execute, and optimize a comprehensive annual giving program that grows unrestricted revenue and builds a pipeline for major and legacy gifts. You will secure Annual Fund and mid-level gifts (>$10,000) and lead multi-channel campaigns across the year.

You will manage data-driven donor segmentation, stewardship plans, and KPI reporting while collaborating with Major Gifts and Donor Relations teams to maximize donor engagement and retention.

Qualifications

• Bachelor’s degree required.
• Minimum of 4 years of progressive fundraising experience with focus on annual giving.
• Must reside in California to attend in-person events.
• Strong knowledge of fundraising best practices, trends, and donor engagement strategies.
• Ability to engage with donors, executives, board of directors, and community boards.
• CFRE credential preferred.

Responsibilities

• Build a strong base of philanthropic support through managing and cultivating a portfolio of annual and mid-level donors (> $10,000).
• Develop and implement a comprehensive multi-channel annual giving plan and appeal strategy.
• Lead all annual fund campaigns including End of Year giving, Giving Tuesday, monthly giving appeals, special appeals, and rapid response campaigns.
• Create data-driven, segmented campaigns for new, renewing, mid-level, upgrade and lapsed donors.
• Set revenue, acquisition, retention, upgrade, engagement and KPI goals for the Annual Fund program.
• Design moves management strategy for annual and mid-level donors with stage-appropriate engagement.
• Track campaigns in Raiser's Edge, adjust strategies, and craft analytics to improve solicitations.
• Partner with Major Gifts team to transition qualified donors for relationship management.
• Collaborate with Donor Relations Coordinator to design donor giving societies and monthly giving program.

Skills

Donor engagement

Strategic fundraising

Stakeholder communication

Data-driven decision making

Education

Bachelor’s degree

Tools

Raiser's Edge

Salesforce

Job description

Ready to leverage your fundraising expertise, grow major partnerships and help advance a mission that transforms lives? As the Director of Annual Giving, you are responsible for designing, executing, and optimizing a comprehensive annual giving program to grow unrestricted revenue and build a sustainable pipeline of future major and planned giving donors. Within this role you'll primarily focuses on securing Annual Fund and mid-level gifts, $10,000 or less. You will oversee a year-round fundraising plan implementing multi-channel fundraising strategies, data-driven donor segmentation, and stewardship efforts to increase donor acquisition, retention, and upgrade rates. Join our dedicated team in completing transformative work and apply!

ABOUT SENECA

Seneca has been nominated among the Bay Area's Top Workplaces for several consecutive years. We’re committed to providing traditionally marginalized communities with a network of excellent mental health, community-based, and educational services. We are committed to building a diverse staff. Our programs deeply engage in conversations and training on Diversity, Equity, and Inclusion to bring equity and justice to the youth and families we serve.

Responsibilities:

• Build a strong base of philanthropic support through managing and cultivating a portfolio of annual and mid-level donors (>$10,000), that also serves as a pipeline for major and legacy gifts
• Develop and implement a comprehensive, multi-channel annual giving plan and appeal strategy (direct mail, email, digital, social, events) that is targeted, purpose driven, timely and donor lifecycle stage appropriate
• Lead all annual fund campaigns including End of Year giving, Giving Tuesday, monthly giving appeals, special appeals and rapid response campaigns
• Build data-driven, segmented campaigns for new, renewing, mid-level, upgrade and lapsed donors
• Set revenue, acquisition, retention, upgrade, engagement and qualitative goals for the Annual Fund program; analyze and produce reports of program KPIs and metrics
• Design and implement Moves management strategy for annual and mid-level donors that is intentional and ensures donors receive stage-appropriate engagement
• Track all campaigns in Raiser's Edge, adjusting strategies in real time and crafting reports and analytics to replicate and improve successful solicitation campaigns
• Partner with Major Gifts team to transition qualified donors for individualized relationship management
• Partner with Donor Relations Coordinator to design and manage donor giving societies, including monthly giving program
• Partner with the Donor Relations Coordinator to develop and implement stewardship plans and other meaningful communications to improve donor experience and retention of Annual Fund and mid-level donors

Qualifications:

Required

• Bachelor’s degree
• Minimum of 4 years of progressive fundraising experience with focus on annual giving
• Alignment with and passion for Seneca's mission and values, and the ability to articulate its unique role in providing youth and families Unconditional Care and its relevance to donors
• Strong knowledge of fundraising best practices, trends, and donor engagement strategies
• Ability to engage with donors, executives, board of directors, and community boards
• Must reside in California to attend in person events as needed
• Must be at least 21 years of age
• Valid driver's license, clean driving record, and insurability through Seneca Family of Agencies' insurance policy
• TB test clearance, fingerprint clearance, and any other state/federal licensing or certification requirements

Preferred

• CFRE credential
• Experience building mid-level or pipeline fundraising programs
• Experience integrating fundraising with program impact reporting, producing compelling and successful annual fund and mid-level appeals
• Experience as a strategic thinker with the ability to align philanthropic goals with mission and outcomes to design programmatic and campaign strategies to achieve ambitious fundraising goals

Skills of an Ideal Candidate

• A problem-solving mindset and diplomatic communication skills
• Advanced analytical and strategic planning skills, with strong CRM and segmentation expertise (Raiser's Edge, Salesforce, etc.)
• Creating and managing multi-channel fundraising campaigns for an organization of comparable size

Schedule

• Full-time
  • Monday - Friday, 9am - 5:30pm
• Remote, must reside in California to attend in person events as needed

Benefits

• Starting at $124,195 - $138,195per year commensurate rate with experience
  • Additional compensation upon pass the bilingual language proficiency exam
  • Salary increase every year
• $2,000 sign-on bonus for new Seneca employees
• 5weeks of Paid Time Off and 11 Paid Holidays
• Comprehensive benefits package
  • Medical, dental, vision, chiropractic, acupuncture, fertility coverage
  • Long-term disability, family leave, and life insurance
  • 50% paid premiums for dependents
  • 403b Retirement Plan
  • Employer-paid Employee Assistance Plan
• Seneca is a Public Service Loan Forgivenesscertified employer
• Promotional opportunities across the agency in California