Director of Analytics

Zeta Global; United States; On-site; USD 150,000 - 210,000; Full time

Job summary

Zeta Global is seeking a strategic, client-facing Director to join our ZX Data Science & Analytics team. The Director will serve as a trusted analytics partner to clients and internal teams, bringing together marketing measurement, advanced analytics, media strategy, and data storytelling to make insights actionable.

This role will scale analytics best practices across clients and categories, strengthen partnerships with Sales and cross-functional teams, and contribute to the evolution of ZX

Qualifications

• Bachelor’s degree required; Master’s preferred in Business Analytics, Data Science, Economics, or related fields.
• 3+ years in analytics leadership roles, ideally with team management experience.
• 10+ years of professional experience in analytics, marketing measurement, data science, media analytics, or a related discipline, with demonstrated progression in responsibility and client impact.
• Experience in Retail, Financial Services, Telecom, or Travel verticals is a plus.
• Strong client-facing experience with excellent presentation, communication, and stakeholder-management skills.

Responsibilities

• Lead with storytelling by translating complex analytics and media performance into clear, persuasive narratives.
• Shape client strategy by developing analytics approaches aligned with client objectives and informing acquisition, retention, and optimization strategies.
• Drive measurement excellence with best-in-class methodologies and explain implications to clients and teams.
• Scale best practices by identifying learnings and translating them into repeatable frameworks and recommendations.
• Team leadership: coach and develop analysts, manage workload, provide feedback, and support career growth.
• Lead strategic initiatives as analytics lead and SME for selected projects, aligning stakeholders and guiding implementation.

Skills

Analytics leadership

Storytelling

Client-facing

Stakeholder management

Strategic analytics

Education

Bachelor’s degree

Master’s degree preferred

Tools

Python

SQL

Tableau

Job description

• Zeta Global is seeking astrategic, client-facing Directorto join our ZX Data Science & Analytics team
• The Director will serve as a trusted analytics partner to clients and internal teams, bringing together marketing measurement, advanced analytics, media strategy, and data storytelling to make insights actionable
• This individual will also help scale analytics best practices across clients and categories, strengthen partnerships with Sales and cross-functional teams, and contribute to the continued evolution of ZX Analytics solutions and measurement products
• This position reports to the VP of Data Science & Analytics
• Lead with Storytelling:Translate complex analytics and media performance into clear, persuasive narratives that connect insights to client business priorities and inspire action
• Shape Client Strategy:Develop analytics approaches aligned with client objectives, using insights to inform acquisition, retention, lifetime value, media, and optimization strategies. Serve as a trusted analytics advisor to clients and internal partners
• Drive Measurement Excellence:Apply and advocate for best-in-class measurement methodologies, including Test/Holdout-based incrementality measurement. Help clients and internal teams understand the strengths, limitations, and business implications of different measurement approaches
• Scale Best Practices:Identify learnings across clients, campaigns, and categories and translate them into repeatable best practices, frameworks, and recommendations that improve the quality and consistency of analytics deliverables
• Team Leadership: manage and develop a team of analysts, including coaching, onboarding, workload prioritization, performance management, feedback, recognition, and career development. Mentor mid-level analysts in both technical and client-facing skills
• Lead Strategic Initiatives:Serve as analytics lead and subject matter expert for select strategic initiatives, helping define solutions, align stakeholders, and move work from concept through implementation
• Collaborate Cross-Functionally:Partner effectively with Sales, Client Services, Client Development, Operations, and other teams to solve client challenges, improve processes, and deliver high-quality analytics solutions with limited senior leadership intervention
• Innovate with AI:Support the development, application, and adoption of predictive and adaptive ML/AI solutions, helping translate model outputs into clear business recommendations and client value

This role is ideal for an experienced analytics leader who excels at transforming complex data into compelling narratives, influencing client strategy, and driving measurable business outcomesBachelor’s degree required; Master’s preferred in Business Analytics, Data Science, Economics, or related fieldsProven ability totranslate complex analytics into compelling stories and actionable recommendationsfor client and business audiences3+ years in analytics leadership roles, ideally with team management experienceExperience in Retail, Financial Services, Telecom, or Travel verticals is a plus10+ years of professional experiencein analytics, marketing measurement, data science, media analytics, or a related discipline, with demonstrated progression in responsibility and client impactAbility to operate independently, make sound decisions in support of clients and the business, give and receive feedback effectively, and challenge existing approaches constructivelyWorking familiarity withPython, SQL, Tableau or comparable analytical and visualization tools, as well as experience working with predictive analytics and/or ML/AI modelsStrong client-facing experience with excellent presentation, communication, and stakeholder-management skills, including the ability to command an audience and serve as a model for effective client communicationDemonstrated subject matter expertise in one or more analytics, measurement, media, or industry domains, with the ability to share knowledge and elevate the capabilities of others