Director of Advertising Sales & Circulation Growth

Adweek; Anchorage (AK); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Performance-based commission

Paid time off

Autonomy to develop initiatives

Senior-level leadership role

Alaska market exposure

Job summary

MAU Workforce Solutions is seeking a Director of Advertising Sales & Circ­ulation Growth to drive advertising revenue growth in Anchorage, AK. The role involves expanding print and digital partnerships, increasing paid subscriptions, and leading audience development initiatives across Alaska in a home-based, direct-hire capacity.

The position offers senior-level responsibility with autonomy to develop new business, travel within Alaska, and represent an established Alaska publication to business

Qualifications

• Professional experience in advertising sales, media sales, business development, publishing, marketing, or a related field.
• Proven success generating revenue, developing new business, and maintaining strong client relationships.
• Five or more years of experience in advertising sales, media, publishing, subscription-based businesses, or business development.
• Experience growing subscriptions, circulation, readership, or customer acquisition programs.
• Experience with print and digital advertising products and integrated marketing solutions.
• Established relationships with Alaska businesses, tourism organizations, or potential advertising partners.

Responsibilities

• Develop and execute advertising sales strategies across print, digital, and other marketing platforms.
• Identify, secure, and grow new advertising accounts throughout Alaska and relevant national markets.
• Manage and retain existing advertiser relationships while driving account growth.
• Create customized advertising packages, sponsorships, special sections, and integrated marketing programs.
• Manage the full sales cycle, including prospecting, proposal development, closing, fulfillment, renewal, and pipeline management.
• Monitor market trends, competitors, and industry developments to identify new revenue opportunities.
• Represent the publication at business, tourism, recreation, and industry events.
• Develop and implement strategies to increase subscriptions, circulation, readership, and audience engagement.
• Build partnerships with tourism organizations, hotels, lodges, visitor centers, retailers, and other businesses to expand readership.
• Lead promotional programs, group subscriptions, gift subscriptions, and other audience acquisition initiatives.
• Evaluate and optimize circulation and distribution channels, including direct mail, digital marketing, email campaigns, events, and retail distribution.
• Analyze audience and subscription data to identify growth opportunities and improve retention.
• Collaborate with editorial, marketing, production, and subscription teams to increase subscriber value and engagement.
• Identify new markets, partnerships, products, and revenue opportunities aligned with business objectives.
• Build relationships across Alaska's business, tourism, hospitality, outdoor recreation, and economic development sectors.
• Partner with leadership to establish growth objectives, sales targets, and business priorities.
• Prepare and present reports on revenue, subscriptions, sales performance, and business development activities.
• Recommend initiatives that strengthen market position and support long-term growth across print and digital platforms.

Skills

Advertising sales

Media sales

Business development

Publishing

Marketing

Job description

MAU is hiring a Director of Advertising Sales & Circulation Growth for our client in Anchorage, AK. As a Director of Advertising Sales & Circulation Growth, you will drive advertising revenue growth, expand print and digital advertising partnerships, increase paid subscriptions, and lead audience development initiatives across Alaska. This is a home-based, direct-hire opportunity.

Benefits Package

• Competitive salary with performance-based commission and bonus opportunities tied to revenue growth, new business development, and subscriber acquisition
• Paid time off
• Senior-level position with direct responsibility for advertising revenue and audience growth
• Significant autonomy to develop new business initiatives and influence sales, circulation, and growth strategies
• Opportunity to represent an established Alaska publication and build relationships throughout the state's business and tourism communities

Shift Information

• Home-based position requiring residence in Alaska
• Candidates may be based in Anchorage, Fairbanks, Juneau, or another Alaska community
• Travel throughout Alaska as needed to support client relationships, partnerships, and business development activities

Required Education and Experience

• Professional experience in advertising sales, media sales, business development, publishing, marketing, or a related field
• Proven success generating revenue, developing new business, and maintaining strong client relationships

Preferred Education and Experience

• Five or more years of experience in advertising sales, media, publishing, subscription-based businesses, or business development
• Experience growing subscriptions, circulation, readership, or customer acquisition programs
• Experience with print and digital advertising products and integrated marketing solutions
• Experience developing strategic partnerships, promotional programs, and new revenue streams
• Established relationships with Alaska businesses, tourism organizations, or potential advertising partners
• Experience in one or more of the following areas:
• Magazine, newspaper, or digital media sales
• Publishing or circulation management
• Subscription marketing and audience development
• Tourism, destination marketing, hospitality, hotels, resorts, or lodges
• Airlines, transportation, outdoor recreation, fishing, hunting, or sporting goods
• Retail marketing, advertising agencies, or integrated marketing services
• Membership, subscription, customer acquisition, or business development programs

General Requirements

• Must reside in Alaska
• Strong prospecting, negotiation, presentation, and closing skills
• Ability to work independently, manage multiple priorities, and achieve measurable business objectives
• Understanding of advertising revenue models and publishing operations
• Ability to develop and execute subscription and audience-growth strategies
• Strong analytical, organizational, project-management, and problem-solving skills
• Excellent written and verbal communication skills
• Proficiency with CRM systems, subscription data, spreadsheets, and business software
• Entrepreneurial mindset with a focus on identifying and pursuing growth opportunities
• Willingness to travel within Alaska as needed

Essential Functions

Advertising Sales & Revenue Growth

• Develop and execute advertising sales strategies across print, digital, and other marketing platforms.
• Identify, secure, and grow new advertising accounts throughout Alaska and relevant national markets.
• Manage and retain existing advertiser relationships while driving account growth.
• Create customized advertising packages, sponsorships, special sections, and integrated marketing programs.
• Manage the full sales cycle, including prospecting, proposal development, closing, fulfillment, renewal, and pipeline management.
• Monitor market trends, competitors, and industry developments to identify new revenue opportunities.
• Represent the publication at business, tourism, recreation, and industry events.

Circulation Growth & Audience Development

• Develop and implement strategies to increase subscriptions, circulation, readership, and audience engagement.
• Build partnerships with tourism organizations, hotels, lodges, visitor centers, retailers, and other businesses to expand readership.
• Lead promotional programs, group subscriptions, gift subscriptions, and other audience acquisition initiatives.
• Evaluate and optimize circulation and distribution channels, including direct mail, digital marketing, email campaigns, events, and retail distribution.
• Analyze audience and subscription data to identify growth opportunities and improve retention.
• Collaborate with editorial, marketing, production, and subscription teams to increase subscriber value and engagement.

Strategic Business Development

• Identify new markets, partnerships, products, and revenue opportunities aligned with business objectives.
• Build relationships across Alaska's business, tourism, hospitality, outdoor recreation, and economic development sectors.
• Partner with leadership to establish growth objectives, sales targets, and business priorities.
• Prepare and present reports on revenue, subscriptions, sales performance, and business development activities.
• Recommend initiatives that strengthen market position and support long-term growth across print and digital platforms.

MAU Workforce Solutions is an innovative global company with extensive experience providing solutions for success in staffing, recruiting, technology and outsourcing to our clients, employees, and applicants. Headquartered in Augusta, GA since 1973, MAU is a family and minority-owned company offering better processes and better people to create efficiencies and greater profits for our clients. Our relationships with world-class companies, our training programs and our culture of family allow MAU to offer better results, better jobs, and better lives to those who work with us.

All Applicants must submit to background check and drug screening

Disclaimer: This job description is not designed to be a complete list of all duties and responsibilities required of the position

EOE