Director, Northeast Recreational Cannabis

Lazarus Naturals; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Etz Hayim Holdings seeks a Northeast Director for the recreational cannabis market to oversee NY/NJ sales strategies and field operations. You will lead a sales team, manage key dispensary accounts, and drive revenue growth through distribution expansion and tailored campaigns.

Responsibilities include annual planning, account growth, and cross-functional collaboration with Brand and Sales leadership to optimize market presence and performance.

Qualifications

• Proven experience leading multi-state dispensary sales and account management.
• 5+ years of experience managing a sales team.
• Bachelor's degree in Business, Marketing, or related field.
• Must have independent transportation.
• Experience in the beverage industry is a plus.
• Familiarity with Distru, Leaflink, Hoodie, Headset, and CRM software.

Responsibilities

• Develop and manage annual sales plans for the northeast recreational cannabis market.
• Grow unit volume and revenue by expanding distribution and merchandising in accounts.
• Lead field sales team and manage NYS manager for 80 accounts per rep.
• Collaborate with leadership to create market-specific marketing plans and campaigns.

Skills

Multi-state sales

Account management

Leadership

Market analysis

CRM tools

Independent work

Beverage industry

Independent transportation

Education

Bachelor's degree in Business/Marketing or related field

Tools

Distru

Leaflink

Headset

Hoodie

CRM software

Job description

Etz Hayim owns and operates the brands Cycling Frog and Lazarus Naturals, as well as a sprawling operation that spans from farming over 300 acres of hemp, extraction, chemical processing, packaging, supply chain and warehousing to support both brands and private label customers.
Lazarus Naturals was founded in 2016 to make quality hemp-based CBD accessible to everybody. It's why we own our manufacturing process from start to finish - beginning at our hemp farms in Central Oregon to our extraction, formulation, and packaging - all to deliver safe, effective CBD at an affordable price. We provide a 60% Assistance Program to veterans, individuals with disabilities, or those experiencing income challenges, because we believe everybody should be able to experience the benefits of CBD and natural medicine regardless of their financial situation.
Cycling Frog is normalizing the consumption of casual use THC products. We are on a mission to make THC convenient, affordable, and fun by making a sessionable THC beverage the same price as a beer or soda. We want to change the way THC is consumed and viewed by our society by focusing on lower potency, ready to drink beverages that can easily fit into anyone’s lifestyle.
This role will be based out of the New York Metropolitan area in either New York or New Jersey.
Reports To: VP, Sales
Summary: This is a full-time, NY/NJ based role for a Northeast Director for the recreational cannabis market. This position will oversee and execute the New York, New Jersey, and beyond recreational cannabis sales strategies, foster strong client relationships, and identify new business opportunities. Daily responsibilities include managing a field sales team and a NYS manager. Responsible for all sales operations and account management for the dispensary channel, driving revenue growth, analyzing market trends, and developing account strategies. Accountable for Annual business planning to build a world class battleplan that will exceed monthly and quarterly KPI's. Ability to adopt Daily, weekly, & monthly cadences with the dispensary partners and direct reports. This role is tasked with growing dispensary accounts, to maximize points of distribution (POD’s) and feature/display opportunities. Central to this role will be the management of our fulfillment partners compliance, logistics, & systems. Along with all direct sales efforts to the dispensaries.
Job Description

• Develop, implement and manage an annual sales plan for the northeast recreational Cannabis market. Develop and manage all recreational cannabis bottom-up sales forecasting, expenses and budgets.
• Grow both unit volume and revenue of Cycling Frog in your market by increasing points of distribution, along with creative merchandising & marketing strategies within accounts.
• Utilizing fulfillment partners software to solicit orders and develop a cadence of direct account management to ensure we are maximizing the growth potential. Distru, Leaflink, Headset, & Hoodie product knowledge is preferred.
• Clear Line items for - Performance management & CRM tools implement to allow sales team to be successful and accountable
• Clear line item for -- managing all field marketing, and in-store marketing for the NY region. Support from brand marketing teams for assets, but responsible for designing all regional campaigns, promotions, plans, and execution
• Manage your state manager (NY) & field sales representatives on all levels to strategize on how to efficiently manage 80 accounts per representative from in store sell in, discounting and promotion, sales/restock frequency, establishing par levels, and accounts receivable. Develop field sales routing and account contact cadence, such that each representative visits each account at least twice per month.
• Directly call on and manage sales to the top dispensary accounts. Lead all dispensary chain retail sell in and relationship management.
• Identify major non-buy accounts and develop strategic and tactical plans to gain distribution and volume within target groups, including calling on those accounts directly.
• In partnership with Sales leadership and Brand teams, develop market specific marketing and promotional plans to drive growth, brand adoption and cater to the specific intricacies of your local markets.
• Work with your team and accounts to get product adoption, brand awareness and advocacy of in-storetrain the budtenders“BUD TENDERS” within the dispensaries to create in-store advocates for our products. to educate them on our product and differentiation from competition.
• Attend and present Cycling Frog in trade shows, as appropriate, to educate and promote Cycling Frog products.
• Event planning and occasional weekend support with accounts that want to feature Cycling Frog in a meaningful way.
• Develop, optimize and manage your sales team assigned accounts, routes, initiatives and goals within the markets. Utilize CRM tools & Headset to manage your team's workflow, deliverables, and performance relative to goals. Hire, train, and inspire your sales team. Create a culture that promotes and rewards initiative, growth, open communication, accountability and excellence.

Qualifications

• Proven experience leading MULTI- STATE Dispensary sales and account management.
• 5+ years of experience managing a sales team.
• Strong leadership and communication skills with the ability to mentor and manage a sales team effectively
• Knowledge of market analysis, client relationship management, and sales strategy development
• Familiarity with Distru, Leaflink, Hoodie, Headset, & CRM software that has data-driven decision-making processes
• Ability to work independently in a remote environment, with excellent organizational and time-management skills
• Previous experience in the beverage industry is a plus
• Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
• Must have independent transportation.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to walk; climb or balance and taste or smell. The employee is occasionally required to sit and stoop, kneel, crouch, or crawl. The employee must regularly lift and /or move up to 25 pounds, frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception and ability to adjust focus
Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly exposed to moving mechanical parts. The employee is frequently exposed to wet and/or humid conditions, extreme heat and risk of electrical shock. The employee is occasionally exposed to high, precarious places; fumes or airborne particles; toxic or caustic chemicals; outside weather conditions and extreme cold. The noise level in the work environment is usually moderate
Equal Opportunity: At Etz Hayim Holdings we value diversity and believe that different perspectives make us stronger. We welcome applications from individuals of all backgrounds and are committed to providing equal employment opportunities to all employees and applicants in accordance with applicable laws.
Etz Hayim Holdings is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to any protected characteristic under federal, state, or local law. We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require assistance during the application or interview process, please contact us.
At Etz Hayim Holdings, S.P.C. we are committed to operating in alignment with our values of being a socially, economically and environmentally responsible enterprise.

• Democratizing access to CBD and THC
• Normalizing Cannabis consumption in the United States
• Making effective natural medicines that are accessible and affordable to everyone within a broken health care system
• Building toward a fully circular and sustainable economy and supply chain