Brand Specialist

Vireo Health; New York (NY); On-site; USD 50,000 - 55,000; Full time

Benefits offered by this job

Mileage Reimbursement

Competitive benefits

Job summary

Vireo Health is seeking an energetic Brand Specialist to drive brand awareness and market penetration across New York. You will manage relationships with licensed medical and adult-use dispensaries, staff, and key industry stakeholders statewide, reporting to the Head of Wholesale NY.

The role requires travel up to 75% and the ability to work evenings and weekends. Your focus will be delivering brand activations, trainings, and events, building demand through education and collateral, and

Qualifications

• High School Diploma attained; 21+ years of age.
• 1+ years of sales/networking experience preferred.
• 1+ years of cannabis industry experience preferred.
• Excellent verbal and written communication skills.
• Strong organizational and time management skills.
• Excellent presentation and collaboration abilities.
• Proficient in Microsoft Office; capable in CRM software.
• Ability to work independently and as part of a team.
• Experience in a regulated sales environment preferred.
• Ability to travel up to 50–75% and overnight stays.

Responsibilities

• Lead brand voice and product expertise at pop‑ups and events across NY.
• Develop a market penetration plan to boost visibility and shelf presence in NY.
• Communicate brand values and differentiators to customers and partners.
• Schedule and deliver staff education, budtender trainings, and events.
• Gather feedback and relay insights to inform brand strategy.
• Track brand performance and competitive landscape in NY.
• Secure premium merchandising opportunities with consistent branding.
• Build relationships with dispensaries and staff for top‑of‑mind branding.
• Present sales collateral and cultivar information to accounts.
• Support sales team with market feedback and opportunities.

Skills

Verbal communication

Written communication

Organization

Time management

Presentation skills

Collaboration

CRM software

Microsoft Office

Independent and team work

Sales experience

Cannabis industry experience

Travel readiness

Education

High School Diploma

Tools

CRM software

Microsoft Office suite

Job description

Who we are:

At Vireo Health, we’re not just another cannabis company—we’re a movement. Founded by physicians and driven by innovation, we blend science, technology, and passion to create top-tier cannabis products and experiences. Our team of 500+ bold creators and trailblazers are shaping the future of the industry, and we want you to be part of it.

We take pride in being one of the most diverse and inclusive workplaces in cannabis, fostering a culture where everyone belongs. Through employee engagement, community events, and non-profit partnerships, we’re building more than a business—we’re building a community.

As we rapidly expand nationwide, we’re looking for talented, driven, and passionate people to join us. If you’re ready to turn your passion into a career, let’s grow the future together.

What the role is about:

We are seeking an energetic and experienced Brand Specialist to join our growing dynamic team! The Brand Specialist will be responsible for driving brand awareness, market penetration, and exposure for the designated brand across the entire New York market through targeted field marketing efforts, product trainings, and consumer/patient engagement. This individual will be dedicated to establishing the designated brand as a leading, recognizable presence throughout NY by building and managing relationships with licensed medical and adult-use dispensaries, staff, and key industry stakeholders statewide. This position reports directly to the Head of Wholesale NY.

What impact you'll make:

• Serve as the lead product expert and brand voice for the designated brand at pop-ups, vendor days, cannabis trade engagements, client events, and other hosted events across the NY market
• Develop and execute a strategic market penetration plan to increase the designated brand's visibility, shelf presence, and consumer recognition across all NY regions (e.g., NYC, Long Island, Hudson Valley, Western NY, etc.)
• Successfully communicate the designated brand's values, ethos, product line, and differentiators to customers, retailers, and industry partners
• Prospect and maintain a highly organized schedule of on-site and off-site staff education sessions, budtender trainings, and brand activation events statewide
• Engage with dispensary partners and vendors to collect product feedback; relay insights to company management to inform brand strategy, product development, and marketing collateral
• Track and report on the designated brand's market share, competitive positioning, and brand sentiment across the NY market; keep current on the NY Medical and Adult Use Marijuana Program and competitive landscape
• Identify and secure premium merchandising opportunities and placements specifically for the designated brand, ensuring consistent visual branding and messaging across all accounts
• Build and sustain strong relationships with dispensary owners, buyers, and staff to establish the designated brand as a top-of-mind, trusted brand
• Present and deliver brand-specific sales and marketing collateral, cultivar/genetic information, and value propositions tailored to the designated brand
• Support Sales Specialists and the Wholesale Manager by communicating market feedback, brand performance data, and account-level opportunities for the designated brand's growth
• Represent the designated brand and the broader company at community outreach events, industry trade shows, and conferences across NY; manage setup, breakdown, and maintenance of brand displays and materials
• Identify and cultivate new account and partnership leads for the designated brand via phone, email, and in-person outreach; document outcomes and follow-up activity
• Maintain accurate reporting and records related to the designated brand's performance, including all NY-mandated documentation

What you’ve accomplished:

• High School Diploma
• Must be 21 years of age or older
• Prior experience in a similar role (preferred)
• 1+ years of sales/networking experience (preferred)
• 1+ years of cannabis industry experience (preferred)
• Excellent verbal and written communication skills
• Excellent organizational and time management skills
• Excellent presentation skills
• Excellent collaboration skills
• Proficient or working knowledge in Microsoft Office (Word, Excel, PowerPoint)
• Ability to work independently and as a team, both in person and remotely
• Experience working in a sales role in a highly regulated industry preferred
• Experience with sales management or CRM software preferred
• Ability to travel up to 50%-75% and overnights
• Ability to work evenings, weekends, and holidays
• Clean driving record, and valid driver’s license required
• Access to a reliable vehicle to support regular job duties and customer deliveries as needed
• Long periods of prolonged sitting and standing
• Long periods of prolonged use of office equipment including computers and phones
• Able to stand up to 4 hours at a time
• Ability to lift up to 25 pounds

What we offer:

• Compensation: $50,000-55,000 annually
• Mileage Reimbursement
• Competitive benefits

Why Choose Vireo?

Life’s too short to work somewhere that doesn’t ignite your passion. The cannabis industry is fast‑paced, innovative, and full of opportunity—where science meets creativity, and wellness meets culture.

At Vireo Health, we’re pioneering the future of cannabis with a team that’s as dynamic as the industry itself. Here, you’ll find a workplace that’s collaborative, inclusive, and driven by HEART and purpose, where your work has a real impact on people’s lives.

Whether you’re cultivating the highest‑quality plants, crafting cutting‑edge products, or shaping unforgettable customer experiences, you’ll be part of something bigger. If you’re looking for a career that’s exciting, meaningful, and full of growth, let’s build the future of cannabis together.

A Growing Industry: Work at the leading tech company in the cannabis industry and help shape the future

Passionate Culture: Join a team that truly cares about the plant, the people, and the purpose behind what we do

Employee Perks: Enjoy competitive pay and benefits, paid time off and employee discounts

Making an Impact: We’re committed to education, sustainability, and giving back to the communities we serve.

EEO Statement

Vireo Health, Inc. isan equal opportunity employer, and all qualified applicants will receive consideration for employmentwithout regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. www.vireohealth.com