Director, News Paid Media — Hybrid, Data-Driven Growth

Versant; New Jersey; Hybrid; USD 130,000 - 150,000; Full time

Benefits offered by this job

Free onsite fitness center

Gourmet cafeteria

Shuttle to NYC / Manhattan

Job summary

Versant is seeking a Director of News Paid Media to lead full-funnel paid media strategies for its News portfolio, including CNBC and MS NOW. You will drive customer acquisition and engagement, partnering with Marketing, Analytics, and external agencies to maximize ROI.

Based in New Jersey with a hybrid setup, you’ll shape measurement, attribution, and technology to support long-term growth while guiding cross-functional teams and presenting clear recommendations to executives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Analytics, or a related field or equivalent practical experience.
• 8+ years of experience leading paid media strategy and execution in digital media, streaming, or direct-to-consumer.
• Proven expertise managing full-funnel paid media across search, social, programmatic, video, and CTV.
• Experience driving acquisition and optimizing lifecycle metrics including LTV.
• Strong understanding of marketing measurement, attribution, incrementality and analytics.
• Experience budgeting, forecasting spend, and financial reconciliation for large campaigns.
• Advanced analytics to translate large data into actionable insights.
• Experience partnering with external media agencies while owning campaign accountability.
• Familiarity with app attribution, web analytics, pixel implementation, and CTV measurement.
• Excellent cross-functional collaboration and stakeholder communication.

Responsibilities

• Lead the paid media strategy for Versant's News portfolio, supporting CNBC and MS NOW.
• Partner with Marketing, Analytics, Research, Creative, Finance, and agencies to build data-driven campaigns.
• Develop measurement and attribution frameworks and enhance marketing tech infrastructure.
• Translate business objectives into measurable marketing outcomes across the customer journey.

Skills

Paid media strategy

Full-funnel campaigns

Campaign measurement

Budget management

Data analytics

Cross-functional collaboration

Agency partnership

CTV measurement

Communication skills

Presentation skills

Education

Bachelor's degree or equivalent

Tools

Google Ads

DV360

The Trade Desk

Meta Ads Manager

Campaign Manager 360

Google Analytics 4

Adobe Analytics

Kochava

Adjust

Tableau

Looker

Job description

Versant is seeking a Director of News Paid Media to lead full-funnel paid media strategies for its News portfolio, including CNBC and MS NOW. You will drive customer acquisition and engagement, partnering with Marketing, Analytics, and external agencies to maximize ROI.

Based in New Jersey with a hybrid setup, you’ll shape measurement, attribution, and technology to support long-term growth while guiding cross-functional teams and presenting clear recommendations to executives.