Director New Business Development

NewAge Products Inc.; United States; Hybrid; USD 92,101 - 134,609; Full time

Benefits offered by this job

Remote-first Hybrid model

North York office for collaboration

Fun team events

Equal opportunity employer

Job summary

NewAge Products is seeking a Director of New Business Development for Garage Doors to launch and scale a new product line. You will own the go-to-market strategy, build distributor and installer networks, and lead commercial and licensing negotiations from ground up.

The role reports to the President and requires strong leadership, strategic thinking, and cross-functional collaboration to drive revenue growth across multiple channels.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or related field; MBA preferred.
• 8+ years in category management, business development, product management, or channel development, including launching a new product category or business line.
• Experience building distributor, dealer, or professional installer channels—not solely retail/e-commerce.
• Proven ability to structure and negotiate complex commercial agreements (distribution, licensing, or OEM/partnership deals).
• Strong strategic and analytical skills with the ability to own a P&L for a new business.
• Strong negotiation and relationship management with large partners and manufacturers.
• Strong leadership and project management skills with influence across functions.
• Proficiency in data analysis using Excel, Tableau, Power BI or similar.

Responsibilities

• Build and execute the commercialization strategy for NewAge's new garage door product line, defining the optimal mix of product sales, channel partnerships, and licensing opportunities.
• Define and prioritize the channel strategy across direct sales, distributor and installer partnerships, manufacturer relationships, and retail.
• Own the category P&L, revenue forecasting, and pricing strategy across all commercial models.
• Develop the framework for structuring commercial and partnership agreements, including terms, commitments, and territory considerations.
• Lead partnership and licensing negotiations with established players in the garage door industry.
• Build NewAge's distributor and professional installer network for the garage door category from the ground up.
• Develop and convert a pipeline of distributor, installer, and partner leads into signed commercial agreements.
• Structure partnership terms that protect NewAge's intellectual property while accelerating market adoption and revenue.
• Partner with Product Development and Engineering to align the product roadmap with market demand, including defining SKU architecture and future product extensions.
• Guide product-market fit decisions on configurations, finishes, and features to maximize commercial reach.
• Implement effective pricing, promotional, and discounting strategies for optimal growth in each channel.
• Partner with legal and engineering to protect and enforce NewAge's intellectual property and ensure commercial agreements are sound and enforceable.
• Partner with Marketing, Supply Chain, Sourcing, and Product Development to align strategy and ensure launch readiness.
• Present strategy, pipeline, and performance to the President and executive leadership on a regular cadence.
• Develop KPIs and reporting to measure category performance across direct sales, partnerships, and channel penetration.
• Monitor market trends, the competitive landscape, and the broader garage door replacement market to inform strategy.
• Build a forward-looking planning outlook and advocate for the structure, headcount, and investment needed to scale the category.

Skills

Strategic thinking

Analytical skills

Negotiation

Leadership

Data analysis

Education

Bachelor's degree

MBA

Tools

Excel

Tableau

Power BI

Job description

Headquartered in North York, ON, with employees in Canada, the US, China and India, NewAge is an industry- leading manufacturer and distributor of premium home improvement solutions.

Our products are sold through major online retailers such as Lowes, The Home Depot, Costco, Amazon, and Wayfair as well as our own e-commerce site. But what makes us unique is that we provide a truly cohesive customer experience, from free expert assistance designing and planning new spaces to delivery and professional installation.

Our collaborative, inclusive team atmosphere nurtures personal growth, career advancement and job satisfaction, as evidenced by our certification as a Great Place to Work in Canada.

With tremendous pride, we continue to receive a growing number of industry accolades including over 75 unique product patents, awards for our team of expert designers, prominent ranking on the Profit 500 list of Canada’s fastest growing companies, and the naming of our founders to the Top 40 under 40 in Canada by BNN Bloomberg.

We are also proud to be the official jersey emblem partner of the New Orleans Pelicans and have forged strategic partnerships with USA Hockey and Habitat for Humanity. These partnerships reflect our passion for teamwork, excellence, and community involvement.

As our journey to becoming the preferred choice for premium home improvement solutions continues, we’re adding ambitious, driven, passionate members to our team who are inspired to be their best and ready to make a difference.

We are seeking a Director, New Business Development – Garage Doors to launch and scale an entirely new business vertical for NewAge: an innovative, patented garage door system. This is a builder's role. The garage door industry is structured around distributors, professional installers, and manufacturer relationships, and you will own the go-to-market strategy for this new product line from the ground up—building the channels, partnerships, and commercial model needed to bring a differentiated new product to market. This role reports directly to the President.

KEY RESPONSIBILITIES:

• Build and execute the commercialization strategy for NewAge's new garage door product line, defining the optimal mix of product sales, channel partnerships, and licensing opportunities.
• Define and prioritize the channel strategy across direct sales, distributor and installer partnerships, manufacturer relationships, and retail.
• Own the category P&L, revenue forecasting, and pricing strategy across all commercial models.
• Develop the framework for structuring commercial and partnership agreements, including terms, commitments, and territory considerations.
• Lead partnership and licensing negotiations with established players in the garage door industry.
• Build NewAge's distributor and professional installer network for the garage door category from the ground up.
• Develop and convert a pipeline of distributor, installer, and partner leads into signed commercial agreements.
• Structure partnership terms that protect NewAge's intellectual property while accelerating market adoption and revenue.
• Partner with Product Development and Engineering to align the product roadmap with market demand, including defining SKU architecture and future product extensions.
• Guide product-market fit decisions on configurations, finishes, and features to maximize commercial reach.
• Implement effective pricing, promotional, and discounting strategies for optimal growth in each channel.

IP & Cross-Functional Collaboration

• Partner with legal and engineering to protect and enforce NewAge's intellectual property and ensure commercial agreements are sound and enforceable.
• Partner with Marketing, Supply Chain, Sourcing, and Product Development to align strategy and ensure launch readiness.
• Present strategy, pipeline, and performance to the President and executive leadership on a regular cadence.

Performance Management

• Develop KPIs and reporting to measure category performance across direct sales, partnerships, and channel penetration.
• Monitor market trends, the competitive landscape, and the broader garage door replacement market to inform strategy.
• Build a forward-looking planning outlook and advocate for the structure, headcount, and investment needed to scale the category.

EXPERIENCE REQUIREMENTS:

• Bachelor's degree in Business, Marketing, Engineering, or related field. MBA a plus.
• 8+ years of experience in category management, business development, product management, or channel development. Ideally including the launch of a new product category or business line.
• Demonstrated experience building distributor, dealer, or professional installer channels—not solely retail/e-commerce category management.
• Proven ability to structure and negotiate complex commercial agreements (distribution, licensing, or OEM/partnership deals).
• Strong strategic and analytical skills, with the ability to build and own a P&L for a new business.
• Strong negotiation and relationship management skills with large partners and manufacturers.
• Strong leadership and project management skills, with the ability to influence and drive execution across functions without direct authority.
• Proficiency in data analysis using tools such as Excel, Tableau, Power BI or similar.

PREFERRED QUALIFICATIONS:

• Direct experience in the garage door, building products, fenestration, or adjacent construction/home improvement industry.
• Experience with technology licensing, IP commercialization, or royalty-based business models.
• Familiarity with the distributor/installer ecosystem and industry bodies (e.g., IDA).
• Knowledge of relevant product safety certifications (e.g., UL 325) and regulatory requirements for garage doors.
• Experience launching products into both trade/professional and retail channels.

TRAVEL REQUIREMENTS:

• This role will require travel up to 25% within Canada and the US, including trade shows, distributor/installer sites, and manufacturer partner meetings.

NEWAGE OFFERS:

• Salary and bonus is based on experience and highly competitive for the right candidate.
• This is an existing vacancy and the base salary for this role is $130,000 – $190,000 CAD annually at the time of the posting.
• An opportunity within a growing, fast-paced company, well established in its industry.
• Fun! We celebrate successes and hold special events to build strong teams.
• Our teams work under a remote-first Hybrid model, with the ease of having our North York office accessible for collaboration and/or quiet workspace.

NewAge Products is an equal opportunity employer, committed to inclusion and diversity. We provide employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require any accommodation.

USE OF AI IN HIRING:

AI enabled tools may be used to support parts of the recruitment process. All hiring decisions are made by human reviewers.