Director, Motion & Brand Video Strategy

NPR

Washington (District of Columbia)

Hybrid

USD 147,000 - 165,000

Full time

11 days ago

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Benefits offered by this job

NPR Benefits

Hybrid work permitted

Job summary

NPR is seeking a senior leader to evolve our brand across digital platforms, creating distinctive video, motion, and UI experiences. You will guide a creative team, partner with Product and Editorial, and push for innovative formats that expand NPR's reach while preserving accessibility and editorial integrity.

The role requires strong leadership, a track record of transforming legacy brands, and hands-on mastery of motion, video, and design systems.

Qualifications

8+ years leading creative teams in digital media or motion systems architecture.
Strong portfolio showing brand modernization and multi-platform storytelling.
Experience evolving legacy brands for new audiences and platforms.
Deep proficiency with motion video tools (Premiere, After Effects) and design systems (Figma).

Responsibilities

Establish brand standards and visual language across NPR's platforms.
Build platform-native video formats and cohesive motion templates.
Lead a hybrid creative team including editors and motion designers.
Ensure accessibility standards and editorial alignment in all assets.
Collaborate with Product, Engineering, Marketing and Editorial teams to unify UI/UX and motion.
Oversee budgets, agencies, freelancers, and scheduling for high-volume output.