Creative Director, Brand & Motion Systems

NPR; New York, Washington (NY, District of Columbia); Hybrid; USD 147,000 - 165,000; Full time

Job summary

NPR is seeking a senior creative leader to evolve its brand through video and motion across NPR’s owned platforms. You will drive cohesive visual language, establish production standards, and build scalable design systems while collaborating with product, engineering, marketing, and editorial teams.

The role reports to the SVP of Brand & Communications and requires guiding a small, skilled team, managing budgets, and ensuring accessibility across all outputs in a hybrid environment in New York

Qualifications

• 8+ years of progressive creative leadership experience in digital media, video production, or motion systems architecture.
• Exceptional portfolio demonstrating advanced technical mastery and visual identity across multi-platform ecosystems.
• Demonstrated experience helping a brand evolve or modernize.

Responsibilities

• Drive a more distinctive cohesive brand in a saturated market across NPR’s platforms.
• Build platform-native video formats and visual frameworks to differentiate NPR’s storytelling.
• Lead the creation of motion assets and video templates across owned and partner channels.
• Supervise a video/motion production squad (2 direct reports) and manage workflows.
• Enforce accessibility standards (WCAG 2.1) for motion and video deliverables.

Skills

Creative leadership

Video production

Motion design

Brand strategy

Cross-functional collaboration

Agency/budget management

Education

Equivalent hands-on experience

Tools

Adobe Premiere Pro

After Effects

Figma

Job description

NPR is seeking a senior creative leader to evolve its brand through video and motion across NPR’s owned platforms. You will drive cohesive visual language, establish production standards, and build scalable design systems while collaborating with product, engineering, marketing, and editorial teams.

The role reports to the SVP of Brand & Communications and requires guiding a small, skilled team, managing budgets, and ensuring accessibility across all outputs in a hybrid environment in New York