Creative Director, Motion & Video — Brand Evolution

NPR; New York (NY); Hybrid; USD 147,000 - 165,000; Full time

Benefits offered by this job

NPR Benefits

Hybrid work arrangement

Job summary

NPR is seeking a senior creative leader to evolve NPR's brand across owned platforms with new video and motion capabilities. You will define standards, build platform-native formats, and lead a small production team in shaping a distinctive, accessible digital experience.

You will report to the SVP of Brand & Communications, working with Product, Editorial, and Marketing to align creative work with NPR's mission and audience needs.

Qualifications

• 8+ years of progressive creative leadership experience in digital media, video production, or motion systems architecture.
• Demonstrated portfolio showing advanced technical mastery, visual identity, and cross-platform branding.
• Experience helping a brand evolve, modernize, or become more differentiated.
• Experience managing agencies, freelancers, and creative budgets.

Responsibilities

• Establish technical brand standards, visual principles, and motion frameworks across NPR's platforms.
• Build platform-native video formats and visual frameworks for differentiation.
• Translate organizational values and mission into standardized motion assets and templates.
• Define scalable design systems and kit templates enabling teams to publish brand-aligned content.

Skills

Technical storytelling

People leadership

Video production

Brand systems design

Education

Equivalent hands-on experience in lieu of a bachelor's degree

Tools

Adobe Premiere Pro

After Effects

Figma

Job description

NPR is seeking a senior creative leader to evolve NPR's brand across owned platforms with new video and motion capabilities. You will define standards, build platform-native formats, and lead a small production team in shaping a distinctive, accessible digital experience.

You will report to the SVP of Brand & Communications, working with Product, Editorial, and Marketing to align creative work with NPR's mission and audience needs.