Director, Membership

(USTA) United States Tennis Association; Orlando (FL); Hybrid; USD 120,000 - 140,000; Full time

Job summary

Join a passionate team at a leading organization dedicated to promoting tennis at all levels. This role as Membership Director involves reinventing membership frameworks to enhance player participation and retention. You will oversee membership operations, create strategic partnerships, and implement innovative engagement strategies. With a strong focus on financial performance and customer loyalty, you will play a critical role in driving growth and maximizing benefits for members. If you have a passion for sports and a knack for marketing, this is the opportunity for you!

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with Employer Matching

Tuition Assistance

Paid Time Off

Flexible Work Environment

Mental Health Resources

Pet Insurance

Commuter Benefits

Qualifications

• 10+ years of experience in Membership/Customer Loyalty/Marketing.
• Strong financial acumen and experience in pricing strategies.

Responsibilities

• Develop and execute a membership program for tennis players and providers.
• Drive membership growth and manage communication strategies.

Skills

Membership Development

Customer Loyalty Programs

Marketing Strategy

Financial Acumen

Analytical Skills

Team Management

Education

Bachelor's Degree in Business or Marketing

Job description

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA?

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game!

The Role

Develop and execute a membership program for tennis players, providers, and facility operators. This person will be responsible for reinventing a membership framework that drives membership numbers and revenue by driving engagement in key products, services, and promotions. This role is critical in contributing to player participation and retention, coach quantity, diversity, and facility court retention and utilization. This role is located in Orlando, FL.

• Oversee and execute all traditional membership operations, including communication strategies, churn management, renewals, payment processing, financial forecasting, and settlement
• Manage and continuously evolve the three distinct membership pillars: Player/Fan, Coach/Provider, and Facility; ensuring each pillar serves its unique audience effectively
• Create strategic partnerships that add value to the membership pillars and take responsibility for pricing and packaging various membership tiers to maximize benefits
• Drive membership growth by actively recruiting new members and connecting them to ongoing program offerings, services, and promotions
• Lead affinity marketing efforts with new partners to enhance the overall value of Membership
• Ensure efficient data capture and maintain graduated levels of data through partnerships to support data-driven decision-making and personalized membership experiences
• Evaluate, recommend, and implement a membership loyalty program to enhance member retention, engagement, and satisfaction
• Develop and implement customized member engagement strategies, proactively addressing unique needs and preferences
• Apply strong financial acumen to optimize pricing strategies, revenue streams, and overall financial performance
• Devise and implement initiatives to drive the adoption of products and services among members. Create feedback loops to ensure that products and services are continually improved based on member feedback.
• Develop revenue-generating initiatives for members and Implement dynamic pricing strategies that encourage members to invest in additional offerings
• Create synergy and implement strategies to integrate membership from local grassroots tennis, to section offerings, and through the US Open; making it an integral part of the tennis experience

Who You Are

• A minimum of 10 years of Membership/Customer Loyalty/Marketing experience
• Experience in development and delivery of customer loyalty program(s)
• Leader in the membership space that can anticipate customer needs and deliver value in a proactive manner
• Experience with needs-based product/service development, leading to building and implementing customer solutions
• Strong financial acumen and experience in devising and managing pricing strategies
• Experience in affinity marketing and sourcing, securing, and managing external partnerships
• Strong quantitative and analytical skills
• Team management, strong partnership skills, and experience working with various functional teams/stakeholders in a matrix environment

What We Offer

At the USTA, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 3%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $5,000 for tuition reimbursement.
• Mental and emotional wellness: Resources for overall well-being including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.

The expected range for the base salary for this position is $120,000-140,000, plus a potential ICP bonus. This range does not include any additional pay or benefits for which a person may qualify. The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.

Come One, Come All

We strongly encourage you to apply if you’re interested; we'd love to learn how you can “serve” our team with your unique experience!

USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management, Business Development, and Sales

• Industries

  Spectator Sports, Sporting Goods Manufacturing, and Sports Teams and Clubs

Referrals increase your chances of interviewing at (USTA) United States Tennis Association by 2x

Inferred from the description for this job

401(k)

Disability insurance

Medical insurance

Vision insurance

Tuition assistance

Paid paternity leave

Paid maternity leave

Get notified when a new job is posted.

Sign in to set job alerts for “Membership Director” roles.

Director of Leisure Sales - Conrad Orlando

Director, Sales & Marketing Business Operations

Director of Sales & Marketing - New Home Construction

National Field Sales Director, US Medical

Orlando, FL $130,000.00-$150,000.00 4 weeks ago

Franchise Sales Director - Coldwell Banker Real Estate- FL, GA, SC, NC, TN- Remote in Territory

Greater Orlando $125,000.00-$225,000.00 1 week ago

Orlando, FL $125,000.00-$125,000.00 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.