Director, Media Strategy: Data-Driven Growth Leader

Hearst Digital Marketing Services; New York (NY); Hybrid; USD 133,000 - 161,000; Full time

Benefits offered by this job

Hybrid work model

401(k) plan with company match

Medical, dental, and vision insurance

Job summary

Hearst Magazines seeks a Director of Media Strategy to design smart media frameworks, blending analytics, brand marketing, and revenue operations. You’ll analyze ad products and data to craft pricing and planning packages, incorporating feedback from Sales and advertisers to evolve client offerings.

You’ll lead as a thought partner to Client Success, sharing best practices and centralized resources to respond to day-to-day client requests. This hybrid NYC role blends strategy with execution.

Qualifications

• 8–10+ years in media, with digital planning and sales experience.
• Strong analytical capabilities and performance measurement.
• Ability to translate data and client needs into actionable media strategies.

Responsibilities

• Design and develop core digital media planning strategies for advertising clients and products.
• Collaborate with Sales, Client Success, Yield, Research and Marketing to maximize revenue and meet KPIs.
• Identify editorial moments with brand marketers and size media opportunities using analytics.
• Establish business rules and success metrics with Yield & Pricing teams and monitor performance.
• Develop workflows and ad systems to track adoption, delivery and performance for each program.
• Provide training and respond to advertiser requests with actionable opportunities.

Skills

Media strategy

Analytical thinking

Cross-functional collaboration

Presentation skills

People management

Tools

Google Analytics

Excel

Google Ad Manager

Job description

Hearst Magazines seeks a Director of Media Strategy to design smart media frameworks, blending analytics, brand marketing, and revenue operations. You’ll analyze ad products and data to craft pricing and planning packages, incorporating feedback from Sales and advertisers to evolve client offerings.

You’ll lead as a thought partner to Client Success, sharing best practices and centralized resources to respond to day-to-day client requests. This hybrid NYC role blends strategy with execution.