Specialists, Advanced Media and Partnerships

Marketbridge; Boston (MA); Remote; USD 53,000 - 67,000; Full time

Benefits offered by this job

Flexible PTO

Health benefits

401(k) with company contribution

Professional development fund

Company laptop

Job summary

Marketbridge is seeking a detail‑oriented Specialist, Media Planning to join the Advanced Media and Partnerships team. You’ll launch and optimize paid media campaigns across multiple channels, analyze performance, and collaborate with vendors and clients to meet objectives.

The ideal candidate has 1–2 years in media or campaign management, a foundation in paid media, and strong Excel skills. This is a remote role with US/Canada eligibility and a base salary of $53,000–$67,000 plus a 0–10% bonus.

Qualifications

• Bachelor’s degree in marketing, advertising, communications, or related field.
• 1–2 years of relevant experience in media, advertising, marketing, or campaign management; internships may be considered.
• Foundational understanding of paid media channels.
• Strong analytical skills and data-driven decision mindset.
• Excellent attention to detail, organization, and ability to manage multiple deadlines.
• Strong written and verbal communication skills with cross-functional collaboration.
• Proficiency with Excel or Google Sheets; familiarity with reporting, analytics, ad-serving, or media platforms is a plus.
• Familiarity with Bionic, Looker Studio, Campaign Manager 360 is beneficial.
• Interest in learning AI-enabled tools for campaign execution and analysis.
• Curiosity about emerging media platforms and industry trends.

Responsibilities

• Launch, manage, and optimize paid media campaigns across display, programmatic, and partner platforms.
• Monitor pacing, budgets, and bids; adjust to improve efficiency and delivery.
• Support campaign setup, trafficking, QA, activation, and ongoing management.
• Apply first- and third-party data to refine audience targeting and ad delivery.
• Collect, organize, and validate campaign data for reports and dashboards.
• Track KPIs, identify trends and anomalies, and generate insights for optimization.
• Prepare recurring client performance reports and data-backed recommendations.
• Use AI-enabled tools to improve efficiency while ensuring accuracy and relevance.
• Coordinate with media vendors, platforms, and partners to gather requirements and support execution.
• Coordinate briefs and gather creative, content, audience, media, and tracking requirements.
• Maintain organized campaign docs and communicate timelines, risks, and dependencies to stakeholders.

Skills

Media planning

Data analysis

Campaign management

Cross-functional teamwork

Excel/Sheets

Education

Bachelor’s degree in marketing, advertising, communications, or related field

Tools

Bionic

Looker Studio

Campaign Manager 360

Job description

Job Title: Specialist, Advanced Media and Partnerships
Level: Professional

Manager: Matheus Goncalves
Dept: Media
Location: Canada or US
Base Salary Range: $53-$67k
Bonus (if applicable): 0-10% TICP bonus

Who We Are

Marketbridge partners with leading B2B brands to create unified Go-to-Market®systems that connectstrategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.

Who We're Looking For

Marketbridge is seeking a detail-oriented, analytical, and collaborative Specialist, Media Planning to join Marketbridge’s Advanced Media and Partnerships team. The ideal candidate is curious about the evolving media landscape and eager to build experience across campaign planning, execution, optimization, reporting, and partner coordination. This person will work across programmatic, out of home, experiential, content programs and a wide range of trade and tier one media partners. In this role, you will use AI-enabled tools to launch campaigns more efficiently, build reports, evaluate media opportunities, and uncover insights that help meet our clients’ needs.

Responsibilities

• Launch, manage, and optimize paid media campaigns across display, programmatic, trade partners, and other relevant platforms.
• Monitor campaign pacing, budgets, and bids, making adjustments to improve efficiency and meet delivery and performance goals.
• Support campaign setup, trafficking, quality assurance, activation, and ongoing management.
• Apply first- and third-party data to refine audience targeting, segmentation, and ad delivery.
• Collect, organize, and validate campaign data for reports, dashboards, presentations, and analysis.
• Track media KPIs, identify trends and anomalies, and develop actionable insights to support campaign optimization and future planning.
• Prepare recurring client performance reports and contribute to data-backed media recommendations.
• Use AI-enabled tools to improve the efficiency of campaign launches, reporting, research, media analysis, and optimization, while reviewing outputs for accuracy and relevance.
• Coordinate with media vendors, technology platforms, publishers, and partners to gather information, confirm requirements, resolve issues, and support campaign execution.
• Coordinate campaign briefs and gather the creative, content, audience, media, and tracking requirements needed for effective activation.
• Maintain organized campaign documentation and communicate timelines, performance updates, risks, and dependencies to internal stakeholders.

Qualifications

• Bachelor’s degree in marketing, advertising, communications, or related field.
• One to two years of relevant experience in media, advertising, marketing, or campaign management; related internship experience may be considered.
• Foundational understanding of paid media channels.
• Strong analytical skills and an interest in using data to evaluate performance and inform decisions.
• Excellent attention to detail, organization, and ability to manage multiple assignments and deadlines.
• Strong written and verbal communication skills, with the ability to clearly present findings and recommendations.
• Collaborative mindset and the ability to work effectively with cross-functional teams, clients, vendors, and media partners.
• Proficiency with Microsoft Excel or Google Sheets; experience with reporting, analytics, ad-serving, or media platforms is a plus.
• Familiarity with tools such as Bionic, Looker Studio, or Campaign Manager 360 is beneficial but not required.
• Interest in learning and responsibly applying AI-enabled tools to campaign execution, reporting, research, and analysis.
• Curiosity about emerging media platforms, advertising technology, audience strategies, and industry trends.

Our Culture & Our Core Values

Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market.

How we work together matters just as much as the work itself. Our values shape how we operate day to day. Be Kind means treating teammates with respect and showing up for one another. Be Open reflects how we collaborate, share perspectives, and give clear, honest feedback. Be Real speaks to a culture of authenticity, where people can speak up and be themselves. Be Brave pushes us to challenge assumptions, think critically, and pursue ideas that lead to real results.

You’ll join a collaborative team focused on solving real problems for complex clients. From day one, you’ll gain hands‑on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.

Here, you’ll do meaningful work, alongside smart people, with room to grow as the business grows.

Benefits & Perks

At Marketbridge, we support our team with benefits that prioritize well‑being, flexibility, and growth. Here’s what you can look forward to:

• Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
• Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
• Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long‑term disability, and AD&D coverage for extra peace of mind.
• Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.
• Tech & Perks – Company-provided laptop & accessories, monthly Wi‑Fi & cell stipend, ChatGPT Enterprise Access and exclusive discounts through Perkopolis.

Note: This position requires candidates to be eligible to work in the United States or Canada without visa sponsorship. Marketbridge is an Equal Opportunity Employer.

This is a remote role.

We are committed to offering competitive and equitable compensation based on factors such as location, relevant experience, skills, qualifications, and market benchmarks. The anticipated base salary range for this role is $53,000–$67,000. The successful candidate’s final compensation will be determined based on their individual qualifications and experience.