Director, Media Portfolio Strategy

Best Buy; New York (NY); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive pay

Great employee discount

Financial savings and retirement

Job summary

Best Buy is seeking a Director of Media Portfolio Strategy to lead strategic, portfolio-wide media initiatives across Brand Marketing, Best Buy Ads, and Marketplace. The role centers on aligning investments with enterprise priorities and translating insights into actionable plans through partnerships across media, analytics, and insights teams.

The position requires building and guiding a high-performing team, shaping forecasts for the retail calendar, and driving long-term media strategy with

Qualifications

• 10+ years of experience in media strategy, marketing strategy, retail media, analytics, measurement, insights, or related field.
• 5+ years of experience across media strategy, effectiveness, measurement, or insights functions.
• 5+ years of experience leveraging media measurement approaches ( MMM, attribution, incrementality, performance measurement) to inform business decisions.
• Experience developing strategic plans, reviews, or portfolio-level recommendations balancing short-term performance with long-term objectives.
• Proven ability to lead cross-functional initiatives and align senior stakeholders.
• Experience influencing planning or investments through data-driven recommendations and executive communication.
• Strong communication, storytelling, and stakeholder management for senior leaders.

Responsibilities

• Own the holistic media portfolio strategy across Brand Marketing, Best Buy Ads, and Marketplace.
• Partner with media, measurement, analytics, insights teams to operationalize a connected approach to media measurement.
• Establish a portfolio-level view of media investments and performance, identifying trends and opportunities.
• Lead the Media Portfolio Center of Excellence with frameworks, best practices, and processes.
• Advise leadership on investment prioritization, portfolio optimization, and long-term strategy.
• Lead investment and performance scenario planning for business reviews and leadership discussions.
• Collaborate with marketing, finance, and decision science to shape media forecasts across the retail calendar.
• Build and develop a high-performing team and extend influence across cross-functional community.

Skills

Media strategy

Marketing strategy

Retail media

Analytics

Measurement

Insights

Executive communication

Job description

The Director, Media Portfolio Strategy serves as the strategic leader responsible for portfolio-level media strategy, performance oversight, and measurement connectivity across Brand Marketing and Best Buy Ads. This role provides a holistic view of media investments and performance, ensuring decisions are aligned to business priorities and informed by insights from across the organization. Working with leaders across media, analytics, measurement, insights, and senior business stakeholders, this leader drives alignment, establishes planning and performance frameworks, and translates insights into recommendations that strengthen decision-making and business outcomes across the media portfolio.

This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in NYC. You can work virtually from home or another non-Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.

What You’ll Do

• Own the holistic media portfolio strategy across Brand Marketing, Best Buy Ads, and Marketplace ensuring investment decisions are informed by enterprise priorities, portfolio performance, and growth opportunities.
• Lead and partner with media, measurement, analytics and insights teams to create and operationalize a connected approach to media measurement, ensuring insights are translated into actionable planning, optimization, and investment decisions.
• Establish and operationalize a portfolio-level view of media investments and performance, identifying trends, opportunities, risks, and efficiencies across the media portfolio to inform planning and investment decisions.
• Build and lead the Media Portfolio Center of Excellence, establishing strategy and planning frameworks, best practices, and processes that improve consistency, effectiveness, and decision-making across the organization.
• Strategically advise media and marketing leadership, developing recommendations that inform investment prioritization, portfolio optimization, and long-term media strategy.
• Lead media investment and performance scenario planning for business reviews, planning cycles, and leadership discussions, synthesizing inputs from multiple teams into clear insights, recommendations, and actions.
• Partner with marketing, category, finance, and decision science teams to shape media forecasts that anticipate customer demand across the retail sales calendar.
• Build, lead, and develop a high-performing team while extending the team's influence across a broader cross-functional community, and building the capabilities that raise the quality of media investment decisions enterprise-wide.

Basic Qualifications

• 10+ years of experience in media strategy, marketing strategy, retail media, analytics, measurement, insights, or a related field.
• 5+ years of experience working across media strategy, media effectiveness, measurement, or insights functions.
• 5+ years of experience leveraging media measurement and effectiveness approaches, including marketing mix modeling, attribution, incrementality testing, and performance measurement frameworks, to inform business and investment decisions.
• Experience developing strategic plans, business reviews, or portfolio-level recommendations that balance short-term performance with long-term business objectives.
• Proven ability to lead complex cross-functional initiatives and drive alignment across multiple teams and senior stakeholders.
• Experience influencing planning, investment, or business decisions through data-driven recommendations and executive-level communication.
• Strong communication, storytelling, and stakeholder management skills, including experience presenting strategic recommendations and performance insights to senior leaders.

Preferred Qualifications

• Experience within a retail media network, retailer, agency, or consumer-focused marketing organization.
• Experience supporting annual planning, portfolio planning, or media investment decision-making processes.

What’s In It For You

We’re committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.

Our Benefits Include

• Competitive pay
• Great employee discount
• Financial savings and retirement resources
• Support for your physical and mental well-being

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.

Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.

For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.

About Us

As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life - in our stores, online and in customers’ homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.

Best Buy is an equal opportunity employer.

Application deadline

Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.

Position Type: Full time

Location: New York, NY - 10036