Director, MarTech Strategy & Activation

MLB; New York (NY); On-site; USD 140,000 - 175,000; Full time

Benefits offered by this job

Competitive Benefits Package

Company Contributed 401K Plan

Paid Time Off and Holidays

Disability Benefits

Life and Accidental Death Insurance

Job summary

A premier sports organization is seeking a Director of MarTech Strategy & Activation to lead the marketing technology efforts and bridge technical capabilities with business applications. The ideal candidate will have over 7 years of experience in marketing technology and a strong understanding of governance in digital marketing. Responsibilities include optimizing automation ecosystems and driving fan engagement through data strategies. This role offers a competitive salary range between $140,000 to $175,000, alongside various perks such as a 401K plan and paid parental leave.

Qualifications

• 7+ years of experience in marketing technology, marketing operations, or digital strategy.
• Proven expertise with Customer Data Platforms for audience targeting and personalization.
• Solid understanding of marketing governance and data privacy regulations.

Responsibilities

• Lead the development of fan profiles and audience insights.
• Create governance for marketing communications across various channels.
• Partner with analytics teams to define measurement frameworks.

Skills

Email marketing

SMS marketing

Predictive audiences

Customer Data Platforms

Behavior-triggered journeys

Education

4-year degree in marketing, business, or data science

Tools

Data Clean Rooms

Journey Orchestration

Job description

The Director, MarTech Strategy & Activation is a strategic lead within the Marketing organization, responsible for bridging technical capabilities and business applications. This role manages the daily operations of our AdTech and MarTech tools, ensuring they are configured to maximize the value of our first-party fan data for targeted, high-performance campaigns. You will act as the primary translator between marketing goals and technical execution, optimizing our automation ecosystem to improve fan engagement and drive measurable business growth.

Responsibilities

Strategy & Innovation

• Lead the development of deep, multi-dimensional fan profiles that empower marketing teams with actionable audience insights and triggers needed to deliver effective campaigns
• Own the adoption and marketing application of first-party data and data clean rooms, enabling advanced targeting, measurement, and privacy-safe data collaboration
• Create new and innovative marketing use cases, pushing the organization toward advanced capabilities such as behavior-triggered journeys across all channels and products, predictive audiences, and event-based decisioning
• Serve as the primary voice of the business to Product, Engineering, and Data teams, gathering and translating complex marketing requirements into clear technical specifications
• Evaluate, recommend, and optimize the League’s MarTech tools; lead RFPs, pilots, and capability assessments to ensure the marketing technology stack meets marketer needs in addition to technical requirements

Operations & Execution

• Create and enforce governance for marketing communications across Email, SMS, Push, and paid channels, including frequency cap definitions, prioritization logic, channel hierarchy, and suppression rules to ensure fans receive the right message at the right time
• Standardize workflows across League and Club channels, ensuring all marketing stakeholders leverage shared automation capabilities to deliver consistent, high-quality fan experiences
• Partner with Analytics and the Fan Data Platform team to define attribution logic and measurement frameworks, ensuring digital marketing programs are tracked, evaluated, and optimized with a consistent methodology
• Develop specific project plans to prioritize and execute against business goals; provide regular status updates on progress and gaps while actively soliciting feedback to maintain alignment across the organization

Qualifications & Skills

• 4-year degree in marketing, business, data science, or related field; or equivalent relevant experience
• 7+ years of experience in marketing technology, marketing operations, or digital strategy
• Deep fluency in activation platforms (Email, SMS, Push, Paid Media, Journey Orchestration, etc.)
• Proven expertise utilizing Customer Data Platforms (CDPs) and Data Clean Rooms to drive secure audience targeting and personalization
• Demonstrated experience acting as the liaison between business stakeholders and technical engineering teams, translating business goals into technical reality
• A track record of taking platforms from implementation to innovation, proactively creating use cases that drive measurable ROI or efficiency
• Solid understanding of marketing governance, data privacy (GDPR, CCPA), and the end-to-end digital marketing flow
• Familiarity with Agentic AI workflows, synthetic data, or contextual intelligence

Salary Range: $140,000 - $175,000 (Base Salary) + Bonus

As a candidate for this position, your salary and related aspects of compensation will be contingent upon your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees.

Top MLB Perks & Benefits

• Competitive Benefits Package
• Company Contributed 401K Plan
• Paid Time Off and Holidays
• Paid Parental Leave
• Access to Free Tickets to Baseball Games & MLB.TV
• Discounts at MLB Store | MLBShop.com
• Employee Assistance Programs (EAP)
• Onsite/Online Training & Development Programs
• Tuition Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Pet Insurance

Why MLB?

Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the major leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.

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Are you ready to Step Up to the Plate? Apply below!