Director, Marketing Tech & Loyalty (CDP Lead)

Petco; San Diego (CA); Hybrid; USD 194,600 - 291,900; Full time

Benefits offered by this job

Health benefits

401K

Incentives

Paid Time Off

Job summary

A leading pet supply retailer is seeking a Director of Marketing Technology & Loyalty to spearhead the evolution of customer engagement capabilities. This role requires leading the implementation of a Customer Data Platform, defining the marketing technology roadmap, and managing the loyalty program. Ideal candidates will have extensive experience in product management and martech, along with a strong understanding of multi-channel engagement strategies and data architectures. The position is hybrid, based in San Diego, CA, with significant collaboration across various departments.

Qualifications

• 8-12+ years in product management, loyalty, or martech roles.
• Experience implementing a CDP (Segment, Salesforce, etc.).
• Strong understanding of modern data architectures.

Responsibilities

• Lead implementation of the selected Customer Data Platform.
• Define marketing technology roadmap.
• Own product strategy and roadmap for loyalty program.

Skills

Product management

Martech implementation

Customer data platforms

Loyalty program management

Cross-channel engagement

Market analysis

Job description

A leading pet supply retailer is seeking a Director of Marketing Technology & Loyalty to spearhead the evolution of customer engagement capabilities. This role requires leading the implementation of a Customer Data Platform, defining the marketing technology roadmap, and managing the loyalty program. Ideal candidates will have extensive experience in product management and martech, along with a strong understanding of multi-channel engagement strategies and data architectures. The position is hybrid, based in San Diego, CA, with significant collaboration across various departments.