Director, Marketing-VI

simon; Las Vegas (NV); On-site; USD 120,000 - 180,000; Full time

Job summary

Simon North Premium Outlets in Las Vegas is seeking a Director of Marketing to lead the center's branding and multi-channel campaigns. You will shape the local marketing narrative, drive retailer partnerships, and oversee budgeting, programs, and PR to maximize traffic and leasing.

You will develop annual plans, manage budgets, and coordinate national and local Simon initiatives, while guiding a marketing team and interfacing with tenants and partners.

Qualifications

• BA or BS degree in sales, marketing, or business.
• 4–6 years in strategic marketing, events, sales, sponsorship and budgeting.
• Knowledge of retail management, marketing and advertising.
• Excellent interpersonal, communication, selling and negotiation skills.
• Strong computer skills and ability to communicate visually and in writing.
• Flexibility to work weekends and evenings.
• Strong team building and coaching abilities.
• Ability to handle multiple projects simultaneously.
• Some overnight travel.
• Strategic thinking capabilities.

Responsibilities

• Develop and execute an annual marketing plan utilizing platform programs to impact EBIDTA, leasing and traffic.
• Implement business development revenue opportunities including mall assets and programming.
• Develop retailer intensification strategies to drive awareness and sales.
• Promote platform program opportunities and foster retailer relationships.
• Implement national/regional Simon brand marketing at the field level.
• Create annual marketing budgets based on retailer dues and platform needs.
• Forecast marketing spend and ROI on a monthly basis.
• Manage Salesforce data related to tourism, deals, leases and inventory.
• Coordinate visual merchandising, signage and advertising programs.
• Oversee center renovations messaging and campaigns.
• Support media plans, media buys and channels for reach.
• Work with PR to enhance property perception and media relations.
• Grow social channels and data collection (SMS, Email) for centers.
• Develop relationships with center retailers and manage loyalty programs.
• Oversee financial forecasting for the marketing department and programs.
• Supervise Marketing Administrative Assistant; participate in leadership duties.

Skills

Marketing strategy

Event management

Sponsorship

Budgeting

Retail marketing

Negotiation

Communication

Computer skills

Education

BA/BS in marketing or business

Tools

Salesforce

Job description

Job Location: Las Vegas North Premium Outlets

Primary Purpose

This position is responsible for communicating the Simon and center specific brand proposition/narrative at the local center level via sourcing and executing property level marketing initiatives. Responsibilities include: creation, development, and implementation of the overall strategic marketing and communication direction of the shopping center. The Director of Marketing will also be responsible for providing sales support and implementation of business development programs.

Principal Responsibilities

• Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center's core financial objectives: EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share
• Implementation of business development revenue opportunities including mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
• Develop and implement retailer intensification strategies that drive awareness and sales
• Promote platform program opportunities to, and foster relationships with key retail partners
• Implement corporate direction regarding all national and/or regional Simon/Malls brand marketing and SBV programs and initiatives at the field level
• Create annual marketing budgets based on retailer dues, allocating expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives.
• Forecast and maximize marketing dollars by analyzing sales performance of the center and our retailers including overage rent, as well as the ROI on marketing programs on a monthly basis
• Manage data input and use of Salesforce as related to tourism, deal management, lease actions, and inventory
• Where applicable, oversee and execute tourism programs to include: local/regional/national/international/Simon Shopping Destinations initiatives
• Coordinate all shopping center visual merchandising, signage and advertising programs to ensure quality and effective use
• Manage where applicable all marketing work surrounding center renovations, redevelopment and expansions to ensure effective messaging to the shopper base
• Provide input as required on media plans, media buys and media channels for the most effective reach of the target audience for the center
• Work with the PR agency to enhance overall perception of property, establish and ensure local media relations are solid, and responses for media releases, alerts and talking points are adequately prepared, vetted and used
• Drive the growth and engagement of our social media channels, as well as data collection, SMS, and Email (subscribers) for the specific centers
• Develop professional business relationships with center retailers
• Where applicable, drive Simon loyalty programs tailored to the individual property market and core demographics
• Oversee all financial forecasting budgeted for the marketing department and marketing programs
• Hire and oversee all work assigned to the Marketing Administrative Assistant
• Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

Minimum Qualifications

• BA or BS degree with emphasis in sales, marketing, or business
• 4-6 years previous experience in strategic marketing, event management, sales, sponsorship, and budgeting
• Knowledge of retail management, marketing and advertising and working knowledge of the media industry
• Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
• Flexibility to work varied schedules including weekends and evenings
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously
• Some overnight travel required
• Ability to think strategically

Leadership Characteristics

• Strong organization and coordination skills
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously
• Ability to communicate with various levels within the organization