Director, Marketing & Business Development-IV

Simon Property Group; Merrimack (NH); On-site; USD 70,000 - 100,000; Full time

Job summary

Simon Property Group is seeking a Director of Marketing and Business Development for its Merrimack Premium Outlets. The ideal candidate will focus on revenue generation through strategic marketing and sales of mall assets, developing initiatives to enhance retailer engagement and achieve sales goals.

Responsibilities include creating marketing strategies, managing budgets, and maintaining media relations. Candidates should have a BA/BS degree and 4–6 years of relevant experience. This position requires excellent communication skills and the ability to work varied schedules.

Qualifications

• 4-6 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting.
• Knowledge of retail management, marketing, advertising, and media industry.
• Flexibility to work varied schedules including weekends and evenings.

Responsibilities

• Identify and sell revenue opportunities through strategic positioning of mall assets.
• Develop and implement retailer intensification strategies.
• Create annual marketing budgets to support platform programming.

Skills

Sales

Marketing

Event management

Negotiation skills

Communication

Team building

Education

BA or BS degree in sales, marketing, or business

Job description

Job Location: Merrimack Premium Outlets

Overview

This position is responsible for revenue generation through the sale of property and media assets and for creating and implementing the overall strategic marketing direction of the shopping center. The Director of Marketing and Business Development will market and sell mall assets to consumers, advertisers, marketing companies and the surrounding business community.

Principal Responsibilities

• Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming to achieve financial sales goals.
• Develop and implement retailer intensification strategies and promote platform program opportunities to retailers.
• Execute all national and regional SBV programs and initiatives at the field level.
• Create annual marketing budgets based on retailer dues, allocating mandatory, discretionary, and media expenses to support platform programming, Simon initiatives and brand messaging.
• Provide monthly forecasting and maximize marketing dollars by analyzing ROI.
• Develop and execute an annual marketing plan that strategically utilizes platform programs, supports corporate marketing objectives, and positively impacts EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share.
• Coordinate shopping center visual merchandising, signage and advertising programs.
• Maintain effective media relations by fielding media calls and preparing responses.
• Drive growth of social media channels (Facebook, Instagram) and increase data collection, SMS and email subscribers.
• Participate in Manager on Duty rotation, staff meetings and other management responsibilities as a critical member of the mall management team.

Qualifications

• BA or BS degree with emphasis in sales, marketing, or business.
• 4–6 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting.
• Knowledge of retail management, marketing, advertising, and media industry.
• Excellent interpersonal, communication, selling and negotiation skills with tact and diplomacy.
• Superior computer skills and effective verbal, visual, and written communication.
• Flexibility to work varied schedules including weekends and evenings.
• Strong team‑building and coaching skills.
• Ability to handle multiple projects simultaneously.
• Ability to travel overnight as required.
• Strategic thinking ability.

Leadership Capabilities

• Strong organization and coordination skills.
• Strong team building and coaching skills.
• Ability to handle multiple projects simultaneously.

Company

Employer: Simon Property Group (NYSE: SPG)

Equal Employment Opportunity

Simon is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.