Program Manager, Talent Attraction & Candidate Experience

GEICO; New York (NY); On-site; USD 116,000 - 190,000; Full time

Job summary

GEICO in the United States is seeking a Senior Manager, Employer Branding to develop and execute a compelling employer brand strategy that attracts, engages and retains top talent. You will lead cross-functional marketing initiatives to position GEICO as an employer of choice – amplifying culture, values and experience through internal and external channels.

This role will shape how GEICO is perceived by prospective and current talent and will showcase our company, culture, rewards and great

Qualifications

• 8–10 years of content development experience in financial services or large consumer brands.
• Minimum of 3 years’ digital marketing experience.
• Bachelor’s degree in public relations, communications, journalism, integrated marketing or equivalent.
• Strong understanding of employer branding principles.
• Experience in developing and executing marketing campaigns.
• Excellent communication and interpersonal skills.
• Ability to collaborate with cross-functional teams.
• Strong analytical and problem-solving skills.
• Proven leadership and team management skills.

Responsibilities

• Overseeing the implementation of GEICO’s associate value proposition and the GEICO Pledge within recruitment and retention efforts.
• Creating and executing plans to enhance GEICO’s position as an employer of choice, including social media content, recruitment marketing campaigns, recruitment materials and more.
• Overseeing the company's online presence on career sites, social media such as Handshake, Glassdoor and LinkedIn, and job boards, ensuring a consistent and positive image.
• Act as a strategic advisor and partner in other departments on specific content strategies to achieve functional or campaign objectives
• Stay on top of current employer branding best practices, emerging social media trends and competitor activity to ensure GEICO is staying competitive with industry peers.
• Defining and tracking key performance indicators (KPIs) related to employer branding, such as cost per hire, employee engagement, and candidate satisfaction.

Skills

Content development

Digital marketing

Leadership

Analytical skills

Cross-functional collaboration

Communication skills

Education

Bachelor's degree in PR/Comms

Job description

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

The Senior Manager, Employer Branding, is responsible for developing and executing a compelling employer brand strategy that attracts, engages and retains top talent. The Senior Manager will lead cross functional marketing initiatives to position our company as an employer of choice – amplifying culture, values and experience through internal and external channels.

This role will shape how GEICO is perceived by prospective and current talent and will showcase our company, culture, rewards and great careers in a compelling way.

The Senior Manager of Employer Branding is a member of the associate experience team, partnering closely with talent acquisition, marketing, social media and communications to ensure brand consistency and measurable impact across recruitment, social media, content creation and employee engagement.

Key responsibilities

This role will directly influence how internal and external stakeholders see us as an employer. By creating an authentic and compelling digital presence, this role will help GEICO stand out in a competitive job market.

• Overseeing the implementation of GEICO’s associate value proposition and the GEICO Pledge within recruitment and retention efforts.
• Creating and executing plans to enhance GEICO’s position as an employer of choice, including social media content, recruitment marketing campaigns, recruitment materials and more.
• Overseeing the company's online presence on career sites, social media such as Handshake, Glassdoor and LinkedIn, and job boards, ensuring a consistent and positive image.
• Act as a strategic advisor and partner in other departments on specific content strategies to achieve functional or campaign objectives
• Stay on top of current employer branding best practices, emerging social media trends and competitor activity to ensure GEICO is staying competitive with industry peers.
• Defining and tracking key performance indicators (KPIs) related to employer branding, such as cost per hire, employee engagement, and candidate satisfaction.

Qualifications

• 8-10 years of content development experience, preferably in financial services or other large consumer brands
• Minimum of 3 years’ digital marketing experience
• Bachelor’s degree in public relations, Communications, Journalism, Integrated Marketing or equivalent
• Strong understanding of employer branding principles and best practices.
• Experience in developing and executing marketing campaigns.
• Excellent communication and interpersonal skills.
• Ability to collaborate with cross-functional teams.
• Strong analytical and problem-solving skills.
• Proven leadership and team management skills.

Annual Salary

$115,825.00 - $189,625.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge

Great Company: Protecting customers through life’s twists and turns with innovation and integrity.

Great Careers: Personalized development programs, mentorship, and certification assistance.

Great Culture: Inclusive and collaborative culture rooted in shared success.

Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.