Director, Marketing Strategy

Jewish Federation of Greater Dallas

North Bethesda (MD)

Hybrid

USD 100,000 - 105,000

Full time

3 days ago

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Benefits offered by this job

Hybrid work environment

Health benefits

Retirement plan

Paid time off

Parental leave

Job summary

The Jewish Federation of Greater Washington seeks a Director, Marketing Strategy to lead integrated marketing across channels, shaping strategy, audience engagement, digital marketing, and performance measurement.

Based in the Greater Washington region with a hybrid work model, you will collaborate with senior leaders, build a high-impact team, and drive campaigns that move audiences to participate, give, advocate, and engage.

Qualifications

7+ years of experience in marketing, integrated campaigns, digital marketing, audience engagement, or a related field.
Proven success developing and leading integrated, multi-channel marketing strategies and campaigns.
Strong working knowledge of audience strategy, CRM/marketing technology, and data-informed engagement.
Exceptional strategic thinking, prioritization, and organizational skills.
Experience leading and developing teams and collaborating across stakeholders.
Experience in nonprofit, fundraising, higher education, healthcare, or mission-driven orgs preferred.

Responsibilities

Lead the strategy and planning of integrated marketing campaigns across Federation.
Personally lead high-priority marketing initiatives from strategy through implementation.
Define objectives, audiences, channels, sequencing, engagement, and conversion strategies.
Develop audience strategies that connect people with opportunities and deepen engagement.
Translate priorities into focused, actionable marketing plans and drive execution.
Guide execution across email, website, social media, digital marketing, and PR.

Skills

Strategic marketing

Integrated campaigns

Audience engagement

Analytics & measurement

Team leadership

Cross-functional collaboration

Nonprofit sector experience

Tools

CRM systems

Job description

Director, Marketing Strategy

Location

North Bethesda, Maryland (Hybrid)

Department

Marketing & Communications

Employment Type

Full-Time

Minimum Experience

Senior Manager/Supervisor

Compensation

$100k-$105k

Position Overview

The Jewish Federation of Greater Washington brings people, resources, and ideas together to strengthen Jewish life across our region. Strategic marketing helps connect people with Federation's mission, opportunities, and impact—inspiring them to participate, give, advocate, and deepen their relationship with our community.

The Director, Marketing Strategy leads Federation's marketing function, shaping how we reach, engage, and move audiences to action. This role leads integrated marketing strategy, audience engagement, digital marketing, media relations, and marketing performance—connecting organizational priorities with the audiences, channels, and approaches most likely to advance them.

Working closely with the Chief Communications Officer, Director of Communications, and colleagues across Federation, the Director translates organizational priorities into focused marketing strategies, personally leads priority initiatives, and helps the team continuously improve how we understand and engage audiences.

This is an opportunity for an experienced marketing leader who enjoys both big picture thinking and making things happen. You'll lead strategy for Federation's most important marketing efforts, use data and audience insights to improve our approach, develop a talented team, experiment with new ideas, and help build a more sophisticated, integrated marketing capacity across the organization.

Key Responsibilities

Lead Integrated Marketing Strategy

Lead the strategy and planning of integrated marketing campaigns across Federation
Personally lead Federation's highest-priority and most complex marketing initiatives from strategy through implementation
Define campaign objectives, audiences, channels, sequencing, engagement, and conversion strategies
Develop audience strategies that connect people with relevant opportunities and move them toward deeper engagement with Federation
Translate organizational priorities into focused, actionable marketing plans and ensure they are carried through effectively
Guide integrated execution across email, website, social media, digital marketing, media relations, and other channels, stepping directly into priority initiatives where needed

Strengthen Audience Strategy, Measurement & Innovation

Use campaign, channel, audience, and CRM data to identify trends, opportunities, and areas for improvement
Advance audience segmentation and constituent journey strategies that help Federation reach and engage people more effectively
Establish KPIs and measurement approaches, translating performance insights into recommendations about where Federation should focus and invest
Test and evaluate new channels, technologies, and marketing approaches, bringing relevant outside practices and ideas into Federation

Advance Marketing Excellence Across Federation

Serve as a strategic advisor on marketing, audience engagement, campaign planning, and channel strategy
Partner with the Director of Communications to integrate messaging, storytelling, and creative strategy with audience, channel, distribution, and engagement strategy
Partner with Financial Resource Development, program teams, and colleagues across Federation to develop marketing approaches aligned with fundraising, engagement, and organizational priorities
Strengthen the tools, systems, and practices that support integrated, effective marketing across Federation

Lead & Develop the Team

Supervise, coach, and develop marketing, media, and digital team members
Set priorities and align team capacity and resources with Federation's highest-priority opportunities
Create clarity around priorities, responsibilities, and expectations so the team can operate proactively and effectively
Anticipate and address competing priorities, capacity constraints, and bottlenecks
Foster a collaborative culture grounded in strong judgment, accountability, curiosity, experimentation, and continuous improvement

Success Looks Like

Federation's marketing is strategic, audience-centered, integrated, and focused on meaningful outcomes
Priority campaigns move effectively from strategy through implementation and inspire people to participate, give, advocate, and engage
Federation increasingly understands which audiences it is reaching, what moves them to engage, which marketing investments are working, and where to focus next
Marketing channels work together as part of an integrated strategy rather than operating independently
Audience insights, experimentation, and performance data routinely inform decisions and improve results over time
The Marketing team operates proactively and collaboratively, with clear priorities, strong judgment, and effective coordination

Qualifications

7+ years of experience in marketing, integrated campaigns, digital marketing, audience engagement, or a related field
Demonstrated success developing and leading integrated, multi-channel marketing strategies and campaigns
Strong working knowledge of audience strategy, digital engagement, email, social media, web, public relations, paid marketing, and campaign performance
Experience using analytics, audience insights, and performance data to inform marketing decisions and improve results
Experience with audience segmentation, CRM or marketing technology, and data-informed customer or constituent engagement strategies
Exceptional strategic thinking, prioritization, planning, and organizational skills
Excellent communication, collaboration, and relationship-building abilities
Experience leading and developing teams and working effectively across multiple stakeholders and priorities
Demonstrated sound judgment, decisiveness, curiosity, and the ability to bring clarity and structure to complex, fast-moving environments
Experience in nonprofit, fundraising, higher education, healthcare, or another mission-driven organization preferred
Familiarity with Jewish customs, traditions, and community life, or a willingness to learn, is preferred
Candidates must reside in or be willing to relocate to the Greater Washington (DC, MD, and Northern VA) region. This is a hybrid position, with 3 days a week required in our headquarters

About The Jewish Federation Of Greater Washington

The Jewish Federation of Greater Washington brings people together, mobilizes resources, and drives impact to strengthen Jewish life across Greater Washington and beyond.

We serve as a strategic leader, convener, and catalyst, working across organizations, leaders, and communities to identify priorities, align efforts, and respond to evolving needs. By connecting people, resources, and ideas, we help drive coordinated action and build a vibrant Jewish future. Learn more at shalomdc.org.

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