Director, Marketing Operations - Growth Systems

Intuit; Mountain View (CA); Hybrid; USD 254,000 - 343,000; Full time

Job summary

Intuit in Mountain View is seeking a Director of Growth Systems to lead marketing operations and the AI-driven experiences that power a multi-channel customer journey. This role reports to the VP of Commercial Operations and oversees a $20M+ budget, driving speed, scale, accuracy, and brand trust across websites, emails, and campaigns.

You will shape governance, automation, and self-service capabilities, enable cross-functional teams, and advance monetization through innovative campaigns and

Qualifications

• MBA and engineering background preferred.
• Experience leading large-scale cross-functional initiatives.
• Subject Matter Expert in MarTech, monetization enablement, web experiences, and direct marketing systems.
• Strong leadership in strategy setting and monetization models at scale.

Responsibilities

• AI & Automation Strategy: Identify, build, and scale automation — AI-powered tooling and QA.
• Self-Service Enablement: Architect self-service capabilities for internal teams.
• Governance of Customer Experience: Own accuracy, accessibility, and quality across web, email, and campaigns; run QA and monitoring processes.
• Operational Oversight: Audit campaign, web, and pricing outputs; drive improvements in velocity and efficiency.
• Performance Measurement: Own KPI and dashboard framework for Growth Systems; drive continuous improvement.
• Resource Management: Optimize a $20M+ budget; plan capacity and agency spend; reduce costs.
• Cross-Functional Collaboration: Partner with Marketing, MarTech, Product, HR, Sales Ops, Finance.

Skills

Leadership

Cross-functional collaboration

AI applications

Education

MBA and Engineering degree

Job description

Overview

Position Title: Director, Marketing Operations - Growth Systems

Overview

Position Title: Director, Marketing Operations - Growth Systems Reports to: Vice President, Commercial Operations Organization: Commercial Operations Location: Mountain View, CA hybrid (3 days onsite) At Intuit, you’ll join a mission-driven company where innovation and integrity guide everything we do. You’ll have the opportunity to lead a world-class team, shape strategic financial outcomes, and support Intuit’s journey toward becoming an AI-driven expert platform that powers prosperity for all. Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe everyone should have the opportunity to prosper, and we never stop looking for new, innovative ways to make that possible.

Overview

Growth Systems sits within GBSG and is the infrastructure behind a multi-billion-dollar business growing at double digits. The team designs the processes, automation, capabilities and monetization that make that growth possible across our websites, campaigns, and in product customer experiences.

The Director of Growth Systems is responsible for leading process architecture, advancing technical enablement, and growth through delivery of marketing experiences for our customers. We're looking for a technical leader who can build business momentum by configuring our systems for speed and scale, while ensuring accuracy, accessibility, and brand trust across every customer-facing marketing touchpoint. This executive will lead the transition toward AI-driven models and orchestrate complex, agentic, multi-channel, personalized experiences across our platforms. Additionally, this person will lead the teams of agents running autonomous campaigns, and own the quality and governance standards that protect the customer experience at scale.

Responsibilities

• AI & Automation Strategy: Identify, build, and scale automation — AI-powered tooling and QA — that cuts manual effort and compresses delivery timelines.
• Self-Service Enablement: Architect self-service capabilities that give internal teams direct access to assets and workflows, removing dependency on manual request queues.
• Governance of Customer Experience: Own accuracy, accessibility, and quality standards across web, email, and campaign experiences; run the QA, monitoring, and investigation processes that catch and resolve customer-impacting issues before they scale.
• Operational Oversight: Audit campaign, web, and pricing output; identify risk; ensure usability of tech tools; drive improvements in velocity and efficiency.
• Performance Measurement: Own the KPI and dashboard framework for Growth Systems — speed metrics, accuracy, and capability adoption — and drive continuous improvement against it.
• Resource Management: Optimize a $20M+ budget: plan capacity and agency spend, reduce costs, and convert manual work to automated, self-service, or in-house delivery.
• Cross-Functional Collaboration: Partner with Marketing, MarTech, Product, HR, Sales Ops, and Finance to enable new business models and monetization, and support the major must-win goals of Marketing across all segments in the enablement and execution of price, web, and campaigns.

Qualifications

Candidate Profile

• MBA and Engineering degree, or related technical background preferred
• Proven experience in leading large-scale, cross-functional technical initiatives
• Subject Matter Expert and trusted leader in MarTech, monetization enablement, in-product discovery, web experiences, and direct marketing systems.
• Exceptional technical depth and breadth in operational systems and process, and technology.
• Demonstrated experience driving strategic business growth through innovative AI applications and optimization
• Demonstrated leadership experience in strategy setting; new campaign and monetization models at scale.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The Expected Base Pay Range For This Position Is:

Mountain View $253,500 - $343,000