Director, Marketing Operations

Spring Fertility; San Francisco (CA); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

Paid time off

BetterHelp therapy sessions

Commuter benefits and insurance (home,

401(k) with company match

Job summary

Spring Fertility in the United States is seeking a Director, Marketing Operations to bridge marketing strategy with clinic execution, owning the operating model that turns campaigns into actionable plans. You will partner with Growth Marketing, physicians, and local clinics to ensure campaigns are feasible, implemented on time, and measured against patient volume and conversion goals.

This remote, exempt role requires ~20% travel and supports market expansion and patient education initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, Healthcare Administration, or related field.
• 7–10+ years of experience in marketing operations, healthcare/clinical operations, practice management, or a role bridging marketing and operational teams.
• Proven experience translating marketing strategy into operational execution across multiple locations or sites.
• Experience partnering with clinical, provider, or medical stakeholders on patient-facing content or communications.
• Strong analytical skills, with experience building and owning KPI reporting that connects marketing activity to business or volume outcomes.
• Strong systems and process fluency, with experience using dashboards, CRM or patient funnel reporting, project management tools to drive visibility, accountability, and execution across teams.

Responsibilities

• Bridge marketing and clinic operations, turning campaigns into executable plans at clinic level.
• Ensure campaigns, offers, and patient-facing materials are implemented consistently and on time.
• Identify and resolve operational barriers affecting activations (staffing, scheduling, intake process).
• Build repeatable playbooks and toolkits for local activation of national campaigns.
• Develop activation plans for new clinics, market expansion, and local growth initiatives.
• Own clinical volume KPIs and report trends; translate into recommendations for marketing focus.
• Create patient education resources with clinical teams.

Skills

Marketing operations

Healthcare marketing

Cross-functional collaboration

Data analytics

Project management

Education

Bachelor's degree in Marketing / Business / Healthcare Administration

Tools

CRM

Dashboard tools

Project management tools

Job description

Who is Spring Fertility?

We are a passionate, dedicated team of leading physicians and scientists who have trained at some of the world's top research hospitals and fertility centers. Together, we are building the fastest-growing fertility group in the country, grounded in clinical excellence and innovation. We deliver deeply patient-centric, individualized, and compassionate care, recognizing that every journey is unique. Our mission is to partner with patients to help them achieve their goals, whatever those may be. We believe everyone deserves the opportunity to build a family if they choose, and our team is committed to guiding and supporting patients every step of the way.

Who is Spring Fertility?

We are a passionate, dedicated team of leading physicians and scientists who have trained at some of the world's top research hospitals and fertility centers. Together, we are building the fastest-growing fertility group in the country, grounded in clinical excellence and innovation. We deliver deeply patient-centric, individualized, and compassionate care, recognizing that every journey is unique. Our mission is to partner with patients to help them achieve their goals, whatever those may be. We believe everyone deserves the opportunity to build a family if they choose, and our team is committed to guiding and supporting patients every step of the way.

Why should you join our team?

We are a mission-driven organization seeking motivated, high-performing professionals who are eager to innovate and make an impact. As we build a first-class fertility practice, we balance excellence with a culture that values collaboration, positivity, and enjoyment in the work we do. We are growing rapidly and are deeply committed to the professional and personal development of our team. Guided by optimism, compassion, and teamwork, we are united by a shared dedication to putting patients first.

Role Summary

The Director, Marketing Operations serves as the primary bridge between Spring Fertility's marketing strategy and clinic-level execution. This role owns the operating model that turns campaigns, patient education initiatives, and local market growth priorities into clear, actionable plans that drive patient volume, improve the patient journey, and strengthen community engagement.

As a strategic partner to Growth Marketing, Physician Liaisons, clinical stakeholders, and local clinic teams, this leader ensures marketing initiatives are operationally feasible, consistently implemented, and measured against clinical volume and conversion goals. The role also oversees clinic readiness for campaigns, clinical volume KPI reporting, and patient education workflows in partnership with clinical teams.

This role will manage Spring's Community Manager, providing strategic direction, prioritization, and oversight for community-based provider, partner, and local network engagement initiatives.

Day-to-Day Responsibilities

Marketing & Clinic Operations Partnership

• Serve as the primary point of connection between marketing and clinic/practice operations, translating campaigns, promotions, and market initiatives into clear, executable plans at the clinic level.
• Partner with local clinic leadership and front-desk/patient coordinator teams to ensure campaigns, offers, and patient-facing materials are implemented consistently and on time.
• Anticipate and resolve operational barriers — staffing, scheduling capacity, intake process, physical space — that affect marketing's ability to activate campaigns in clinic.
• Build repeatable playbooks and toolkits that help clinic teams execute national and local marketing campaigns with minimal friction.
• Support new clinic openings, market expansions, and local growth initiatives by developing marketing activation plans that account for clinic readiness, capacity, local relationships, and patient demand goals.

Campaign Activation & Cross-Functional Process

• Own the operational brand calendar connecting marketing campaigns, clinic capacity, and local market readiness, ensuring initiatives are planned, resourced, and sequenced effectively.
• Own the operating model, standards, processes, and success measures for marketing's engagement with clinic and clinical teams, providing direction to execution partners involved in local activation.
• Create and operationalize patient acquisition campaigns and programs that connect growth marketing strategy to clinic-level execution, drive qualified demand, and support market-specific patient volume goals.
• Lead post-campaign reviews that assess in-clinic execution and clinical volume impact, capturing lessons that improve future activations.

Clinical Volume KPI Ownership & Reporting

• Own clinical volume KPIs on behalf of the marketing department, including new patient volume, appointment conversion, and clinic-level demand by market.
• Translate clinical volume trends, capacity constraints, and conversion insights into clear recommendations for marketing prioritization, campaign timing, budget allocation, and local activation focus.
• Monitor volume trends by clinic and market, flagging risks and opportunities, and recommending where marketing investment should shift to align with clinical capacity and growth goals.

Patient Education & Community Building

• Partner with Clinical Leadership and providers to develop patient education resources, content, and communications that are clinically accurate and aligned with marketing's brand and messaging strategy.
• Act as marketing's day-to-day liaison to clinical stakeholders, building trusted relationships that enable collaborative, cross-functional program development.
• Ensure patient education initiatives, physician-facing materials, and in-clinic communications reflect both clinical accuracy and Spring's patient experience standards.
• Gather clinical and provider input on patient needs, common questions, and journey friction points, and translate those insights into marketing and content priorities.
• Develop and manage patient engagement programs that support patients across key moments in their journey, improve connection to Spring's education and community offerings, and create scalable opportunities for ongoing communication, event participation, and local market activation.
• Develop and operationalize a patient ambassador program that elevates authentic patient stories, strengthens community connection, and supports education, events, and local market engagement.
• Directly manage Spring's Community Manager, setting priorities and providing day-to-day guidance for community building, local partner activation, and patient-facing engagement initiatives.

Education, Licenses, Certifications

• Bachelor's degree in Marketing, Business, Healthcare Administration, or related field.
• 7–10+ years of experience in marketing operations, healthcare/clinical operations, practice management, or a role bridging marketing and operational teams.
• Proven experience translating marketing strategy into operational execution across multiple locations or sites.
• Experience partnering with clinical, provider, or medical stakeholders on patient-facing content or communications.
• Strong analytical skills, with experience building and owning KPI reporting that connects marketing activity to business or volume outcomes.
• Strong systems and process fluency, with experience using dashboards, CRM or patient funnel reporting, project management tools, and campaign intake/workflow processes to drive visibility, accountability, and execution across teams.

Employment Type

This is a full-time, exempt role that will be remote based in one of our regions (CA, NY or OR) with ~20% expected travel.

Compensation

The starting salary range for this role is $150,000-$190,000 annually. Salary is based on several factors including job related knowledge and skill set, depth of experience, certifications and/or degrees.

Benefits

Investing in You Today and Tomorrow

• Competitive medical, dental, and vision plans
• Paid time off to recharge and enjoy personal time
• Access to BetterHelp therapy sessions for mental and emotional wellness
• Commuter benefits and discounted rates on home, auto, and pet insurance

Investing in your future

• 401(k) with up to a 4% company match
• Comprehensive fertility and parental leave benefits
• Career development opportunities in a fast-growing organization
• Employer-paid life and disability insurance
• Temporary and contract roles may not be eligible for all benefits listed above

We are scientists. We are humanists. We are passionate about fertility.

At Spring Fertility, we believe that everyone who wants a family deserves to have one, regardless of gender, sexual orientation, race, ethnicity, or religion. Just as we acknowledge and value the diversity of goals, life experiences, and unique paths to parenthood among our patients, we also actively celebrate diversity within our organization. We are an equal opportunity employer, and we are committed to a safe and inclusive work environment for all. We recognize that diversity among our team allows us to not only more effectively serve our patients, but also to advance innovation and opportunity within our field. We encourage qualified applicants of every background, ability, and life experience to apply to our employment opportunities.

Spring Fertility will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please give us a call.

CCPA disclosure notice here.