Director Marketing & Growth (w/m/d)

Outdooractive; Germany (OH); On-site; USD 104,000 - 150,000; Full time

Benefits offered by this job

Pro Plus App

First Aid Courses

Flexible Working Hours

Company Pension

Sustainability

Team Events

Job summary

Outdooractive is seeking an experienced marketing leader to unite B2B and B2C marketing into one integrated function. You will translate corporate and product goals into clear priorities and campaigns, and build a high-performing team.

You will own marketing planning, budgets, and the calendar, oversee brand, growth, and content, and collaborate with CRO, Sales, Product, and international markets to drive revenue and customer engagement.

Qualifications

• Multiyear leadership in integrated marketing, ideally for a digital product, platform, SaaS, or e-commerce company.
• Proven experience in both B2B and B2C marketing, with understanding of their differing sales and communication logics.
• Strong competence in growth, performance, product marketing, CRM and lifecycle communication, content, and brand management.
• Experience marketing digital products that require explanation.
• Confident handling of marketing budgets, KPIs, prioritization, and agency management.
• Ability to connect strategy with operational execution.
• Clear leadership, strong decision-making, and a results orientation.
• Excellent communication skills in German and English.
• Interest in outdoor activities, tourism, and digital business models.

Responsibilities

• Develop and manage the integrated marketing strategy for B2B and B2C.
• Translate corporate, product, and revenue goals into concrete marketing priorities, campaigns, and go-to-market plans.
• Lead and develop the marketing team, establishing clear responsibilities, goals, and ways of working.
• Oversee marketing planning, budget, resource management, and the integrated campaign calendar.
• Oversee B2B product marketing, growth, brand & editorial, social media, content, and design.
• Work closely with CRO, Sales, B2C, Product, Digital Sales, Customer Success, and the international markets.
• Establish a robust KPI and reporting system, making marketing's contribution to revenue, pipeline, and customer retention transparent.
• Manage agencies, freelancers, and external production partners according to clear quality and cost-effectiveness criteria.
• Ensure a consistent brand presence and high communication quality across all relevant target audiences and channels.
• Improve processes, briefs, decision-making pathways, and the team's execution speed.

Skills

Leadership experience

Integrated marketing

B2B & B2C marketing

Growth & performance marketing

CRM & lifecycle marketing

Brand management

Budget management

Strategic execution

German & English communication

Outdoor interest

Job description

What makes Outdooractive unique worldwide

We have been developing high-precision digital maps and data-driven innovations in an agile tech environment for over 30 years. With us, you will work on a unique product that combines tradition, nature and modern innovation. As an owner-managed tech company in the Allgäu region, we offer you a working environment that emphasises sustainability, value orientation and a clear focus on the future: To become the largest digital travel guide in the world.
Work on a digital platform ecosystem that only exists once in the world. Become part of an international team of developers, cartographers and many other experts who are passionate about driving our product forward and already reach over 60 million people worldwide. In an environment that combines tradition and innovation, you will work with a team that is down-to-earth and forward-thinking at the same time - out of genuine conviction for what we do.

"Only by taking new paths you leave visible marks." Hartmut Wimmer, Founder Outdooractive

You will take on overall operational responsibility for marketing at Outdooractive. You will bring together B2B and B2C marketing in an integrated organization and translate corporate and revenue goals into a clear, prioritized, and measurable marketing plan. In doing so, you will connect brand, product marketing, growth, content, social media, and performance.

• You develop and manage the integrated marketing strategy for B2B and B2C


• You translate corporate, product, and revenue goals into concrete marketing priorities, campaigns, and go-to-market plans


• You lead and develop the marketing team, establishing clear responsibilities, goals, and ways of working


• You are responsible for marketing planning, budget, resource management, and the integrated campaign calendar


• You oversee B2B product marketing, growth, brand & editorial, social media, content, and design


• You work closely with CRO, Sales, B2C, Product, Digital Sales, Customer Success, and the international markets


• You establish a robust KPI and reporting system, making marketing's contribution to revenue, pipeline, and customer retention transparent


• You manage agencies, freelancers, and external production partners according to clear quality and cost-effectiveness criteria


• You ensure a consistent brand presence and high communication quality across all relevant target audiences and channels


• You improve processes, briefings, decision‑making pathways, and the team's execution speed

How you can convince us of your qualities

• Several years of leadership experience in an integrated marketing function, ideally within a digital product, platform, SaaS, or e‑commerce company


• Proven experience in both B2B and B2C marketing, along with a solid understanding of their differing sales and communication logics


• Strong competence in growth, performance, product marketing, CRM and lifecycle communication, content, and brand management


• Experience marketing digital products that require explanation


• Confident handling of marketing budgets, KPIs, prioritization, and agency management


• Ability to consistently connect strategy with operational execution


• Clear leadership, strong decision‑making capability, and a pronounced results orientation


• Excellent communication skills in German and English


• Interest in outdoor activities, tourism, and digital business models

What we offer you

Pro Plus Version of the Outdooractive App - Free for All Employees
Access the best outdoor content and exclusive maps for all sports to plan your tours optimally – ensuring maximum safety and preparation for your outdoor adventures.
First Aid Courses
Be well-prepared and safe for all your outdoor activities.
Flexible Working Hours
Work in a way that fits best with your life.
Company Pension Scheme
We secure your future – with an attractive company pension plan.
Support in Difficult Times
In challenging times, we stand by you with support and assistance.
Sustainability
We are certified by the Gemeinwohl-Ökonomie (GWÖ) and take responsibility for our planet – for example, through regional suppliers, reducing plastic usage, and an annual donation to 1% for the Planet.
Catering & Energy
Fresh fruit, drinks, healthy snacks, and regular Walk-and-Talks bring energy, movement, and fresh ideas to the workday.
Environmentally Friendly Mobility & Fitness
Whether road bike, mountain bike, gravel bike, or e‑bike – with your company bike, you’re environmentally friendly and fit on your way to work and during your free time. Additionally, benefit from our corporate fitness offerings for your health.
Corporate Benefits & DRV Travel Industry Card
Enjoy attractive discounts on products and services, as well as travel benefits for extraordinary experiences and perfectly equipped outdoor adventures.
Team Events & Traditions
Experience memorable moments at our team events and celebrations – from the New Year’s reception to multi‑day corporate events and the traditional Christmas tree decorating.
Gifts
We celebrate you and your successes – with special surprises and gifts.
Family, Values & Future
Become part of a family‑run company that lives innovation, sustainability, and a clear vision for the future.

About us

At Outdooractive, we combine technology, nature, and innovation – with the goal of developing the world’s largest digital travel guide.