Director, Marketing for Digital Procurement Network & Supply Chain

Buyers Edge Platform; United States; Remote; USD 175,000 - 200,000; Full time

Benefits offered by this job

Health benefits from day one

401(k) with company match

Flexible PTO

Job summary

Buyers Edge Platform is seeking a Director of Marketing for the Digital Procurement Network and Supply Chain to own strategy, execution, and revenue outcomes across two core divisions. You will design integrated marketing plans, partner with C-suite leaders, and drive customer acquisition, pipeline growth, and revenue through centers of excellence in paid media, content & brand, events, and operations.

You will lead cross-functional teams, define KPIs, and translate data into actionable

Qualifications

• 10+ years in B2B marketing leadership
• Track record of driving revenue or customer acquisition outcomes
• Experience building go-to-market strategies for B2B marketplaces/networks
• Strong analytical and measurement mindset

Responsibilities

• Own revenue outcomes and KPIs with revenue targets
• Develop and execute integrated go-to-market strategies across channels
• Lead centers of excellence: Paid Media, Content & Brand, Events, Marketing Operations
• Drive customer acquisition across operator, distributor, and manufacturer segments
• Build brand positioning and market narrative for DPN and Supply Chain
• Establish measurement dashboards and analytics cadence for optimization
• Drive cross-sell and expansion opportunities with existing customers
• Lead channel partner and strategic initiative programs
• Support go-to-market for acquired brands/assets
• Build and mentor marketing leadership to drive revenue outcomes

Skills

Marketing leadership

Revenue accountability

Go-to-market strategy

Data-driven marketing

Cross-functional partnership

Channel marketing

B2B marketplaces

Event marketing

Strategic communication

Team management

Job description

Buyers Edge Platform stands at the frontopost of revolutionizing the food service industry through technology, purchasing power and partnerships. We are dedicated to empowering stakeholders across the entire foodservice ecosystem (operators, distributors, manufacturers) with efficiency and unprecedented visibility. With a diverse portfolio of over a dozen brands, our mission is clear: to reduce costs, streamline the foodservice supply chain, and propel the industry from manual to automated.

Today, we are one of the largest players in foodservice, with over 200K operator locations across North America and over $50 billion of aggregated spend volume. Our commitment to food service excellence is proven in four distinct areas of value: Digital Procurement Network, Fresh Solutions, Supply Chain Management, and Software. Buyers Edge Platform is not just a provider - we are a strategic partner on the journey towards a more efficient, connected, and automated future for the foodservice industry.

This position is remotely based. We are unable to offer work sponsorship for this role.

As Director, Marketing for Digital Procurement Network and Supply Chain, you own the strategy, cross-channel execution, and measurable revenue outcomes for two of BEP's core divisions. You are the architect of how these divisions compete, acquire, and retain customers—and the accountability owner for driving named revenue growth. You report directly to the CMO and partner closely with Division Presidents and brand leaders to design integrated marketing strategies that translate into pipeline and customer acquisition. You develop comprehensive cross-channel plans and execute through BEP's centers of excellence - Paid Media, Content & Brand, Events, and Marketing Operations - ensuring every dollar and every campaign drives measurable impact. You are equal parts strategist, operator, and growth partner - someone who owns both the big-picture strategy and the execution details that determine whether targets get hit.

Your Impact:

• Own revenue outcomes and accountability: Partner with Division Presidents to define annual marketing-attributed revenue targets and KPIs. Build integrated marketing strategies that drive customer acquisition, pipeline growth, and revenue. Track performance quarterly and adjust strategy based on data and market dynamics.
• Develop and execute integrated go-to-market strategies: Design comprehensive marketing plans across paid media, content, events, and lifecycle marketing. Segment and target key buyer personas across operators, distributors, and manufacturers. Define channel mix and investment strategy aligned to customer acquisition goals and ROI targets.
• Execute through centers of excellence: Partner with Paid Media, Content & Brand, Events, and Marketing Operations leaders to operationalize strategies and drive execution at scale. Prioritize initiatives based on revenue impact. Provide strategic direction while empowering teams to optimize and innovate within roadmaps.
• Drive customer acquisition across key segments: Own customer acquisition strategy for operator, distributor, and manufacturer segments. Develop targeted campaigns that drive awareness, consideration, and conversion. Measure customer acquisition cost, lifetime value, and retention metrics. Optimize campaigns to improve efficiency and scale.
• Build brand positioning and market narrative: Work with division leaders to develop differentiated, compelling positioning for DPN and Supply Chain. Own the narrative around customer value, competitive advantage, and market leadership. Ensure positioning is consistently applied across all customer-facing channels and touchpoints.
• Establish measurement and analytics rigor: Define clear KPIs across customer acquisition, pipeline, revenue, and efficiency. Build dashboards and reporting cadences that track marketing performance against targets. Translate data into actionable insights and strategic recommendations for optimization.
• Drive cross-sell and expansion opportunities: Develop strategies to expand relationships with existing customers. Identify and activate opportunities for customers to engage with adjacent solutions within the BEP portfolio. Measure expansion revenue contribution to overall division growth.
• Lead channel partner and strategic initiative programs: Build integrated partner marketing and channel activation programs. Develop co-marketing strategies, incentive programs, and joint go-to-market initiatives. Track partner engagement, participation, and revenue contribution.
• Support M&A go-to-market strategy: As new brands and solutions are acquired, partner with Content & Brand leadership on positioning while owning the marketing go-to-market plan. Define customer acquisition strategy, segment targeting, and channel approach for acquired assets.
• Build and mentor marketing leadership: Lead a team of marketing professionals and set high standards for strategic thinking and campaign excellence. Develop talent and coach team members to own revenue outcomes.

What you Bring:

• 10+ years in B2B marketing leadership roles, with experience owning marketing strategy and accountability for revenue-generating divisions or business units
• Track record of driving named revenue or customer acquisition outcomes through integrated marketing strategies - ability to connect marketing activities to business results
• Experience building go-to-market strategies for B2B marketplaces, networks, or multi-sided platforms (highly preferred)
• Strong analytical and measurement mindset with ability to define KPIs, track performance, and optimize marketing based on data and ROI
• Experience managing marketing budgets, optimizing channel ROI, and making resource allocation decisions based on revenue impact
• Strong cross-functional partnership skills - ability to work effectively with sales, product, operations, and executive leadership to align strategy and drive results
• Experience with event marketing, partner programs, and channel activation
• Ability to think strategically and partner with C-suite stakeholders while remaining hands-on in strategy development and campaign execution
• Strong communication, presentation, and stakeholder management skills; comfort influencing and driving alignment across matrixed organizations
• Nice to have: Foodservice, hospitality, procurement, or B2B marketplace industry experience
• Nice to have: M&A and go-to-market integration experience
• Nice to have: Experience building incentive programs or manufacturer co-marketing initiatives

What's In This For You:

• Base Salary: $175,000 - $200,000 per year
• Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more - plus a 401(k) with company match.
• Grow with us. Enjoy strong training, development, and competitive pay.
• Work-life balance. Our flexible PTO policy lets you take time when you need it - no accrual required.