Director, Marketing & Communications

Rutgers University; New Brunswick (NJ); Hybrid; USD 125,000 - 191,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Paid vacation

Retirement benefits

Educational benefits

Life insurance

Employee discounts

Job summary

Rutgers University in New Brunswick, NJ seeks a Director of Marketing & Communications for the Undergraduate Admissions Office. The role leads branding, outreach, and data-informed strategies to support enrollment goals.

The position oversees a diverse team, manages a substantial budget, and collaborates across units to ensure a cohesive, competitive communications program for prospective, admitted, and enrolling students.

Qualifications

• Bachelor's degree in marketing, communications, public relations, or related field.
• 8–10 years of experience in marketing/communications, preferably in higher education or nonprofit.
• Valid driver’s license required.

Responsibilities

• Serve as the division's senior marketing strategist for undergraduate recruitment and brand alignment.
• Lead a fast-paced team delivering outreach via email, print, web, social media, and digital marketing.
• Develop and implement a cohesive marketing and communications strategy from concept to delivery.
• Utilize analytics to drive data-informed, high-impact marketing practices.
• Collaborate with Enrollment Management units to advance divisional priorities and messaging.
• Oversee the Marketing & Communications budget and staff development.

Skills

Interpersonal skills

Verbal communication

Written communication

Supervisory skills

Project management

Analytics

Education

Bachelor's degree in marketing/communications/public relations

Job description

Position Details

Recruitment/Posting Title: Director, Marketing & Communications

Job Category: Staff & Executive - Advertising/Marketing/Public Relations/Communications

Department: Undergraduate Admissions - NB

Overview:

The Division of Enrollment Management at Rutgers University-New Brunswick (EMNB) is comprised of eight student-facing and administrative units: Undergraduate Admissions, Graduate Admissions, the Office of Financial Aid, the Office of the Registrar, and the One Stop Student Services Center, as well as business, information technology, and strategy and analytics administrative teams. The division employs over 100 full-time staff and an additional 200+ student employees to fulfill its mission. The division is driven by research, galvanized by progress, and motivated by a relentless commitment to student access and academic excellence. It works at the intersection of administration and innovation to set enrollment strategy, foster student success, and inform university policy and practice. EM-NB attracts the best and brightest students to Rutgers' flagship campus, supports them through their time on the banks, and celebrates their graduation each year.

Posting Summary:

Rutgers, The State University of New Jersey is seeking a Director, Marketing & Communications for the Undergraduate Admissions Office within the Division of Enrollment Management. Reporting to the Interim Co-Executive Director of Undergraduate Admissions (and ultimately to the Assistant Vice Chancellor for Enrollment Management), the Director of Marketing & Communications serves as a member of the Undergraduate Admissions leadership team and plays a critical role in achieving annual and long-term enrollment goals.

Among the key duties of the position are the following:

• Serves as the division's senior marketing strategist for undergraduate recruitment, collaborating with university partners to ensure brand alignment, effective audience engagement, and the achievement of enrollment priorities.
• Leads a fast-paced team responsible for delivering a high volume and diverse portfolio of outreach and engagement initiatives, including an email campaign comprising more than 2,500 communications annually, print publications, interactive presentations, web content, social media, and digital marketing.
• Develops and implements a cohesive, distinctive marketing and communications strategy from concept through execution and delivery.
• Cultivates data-informed, high-impact, and results-oriented marketing practices that support the recruitment and enrollment of an increasingly talented and diverse student body.
• Advances and executes marketing and communication strategies designed to engage and strengthen relationships with key audiences, including prospective students, applicants, admitted students, enrolling students, parents and families, school counselors, educators, and internal stakeholders.
• Collaborates with other Enrollment Management units to develop and implement communications initiatives that advance divisional priorities, support student success, promote operational objectives, and ensure a consistent and coordinated Enrollment Management message.
• Establishes a culture of accountability through the use of analytics and performance metrics, ensuring continuous improvement and alignment with institutional enrollment objectives.
• Identifies and leverages market trends and emerging communications channels, continuously evolving Undergraduate Admissions' outreach and marketing strategies to remain innovative and competitive.
• Leads, supervises, and develops a team of marketing and communications professionals and oversees the Marketing & Communications budget.

FLSA: Exempt

Grade: 09

Salary Details: 124,967.00 - 135,000

Minimum Salary: 124967.000

Mid Range Salary: 158175.000

Maximum Salary: 191383.000

Offer Information: The final salary offer may be determined by several factors, including, but not limited to, the candidate's qualifications, experience, and expertise, and availability of department or grant funds to support the position. We also take into consideration market benchmarks, if and when appropriate, and internal equity to ensure fair compensation relative to the university's broader compensation structure. We are committed to offering competitive and flexible compensation packages to attract and retain top talent.

Benefits:

Rutgers provides a comprehensive benefits package to eligible employees. The specific benefits vary based on the position and may include:

• Medical, prescription drug, and dental coverage
• Paid vacation, holidays, and various leave programs
• Competitive retirement benefits, including defined contribution plans and voluntary tax-deferred savings options
• Employee and dependent educational benefits (when applicable)
• Life insurance coverage
• Employee discount programs

Position Status: Full Time

Working Hours: 37.5

Standard Hours: 37.50

Daily Work Shift: Day

Work Arrangement: Consistent with the current application of Rutgers Policy 60.3.22 or the applicable provisions of relevant collective negotiations agreements, this position may be eligible for a hybrid work arrangement. Flexible work arrangements are not permanent, subject to change or discontinuation, and contingent on the employee receiving approval in the FlexWork@RU Application System.

Union Description: Admin Assembly (MPSC)

Payroll Designation: PeopleSoft

Terms of Appointment: Staff - 12 month

Position Pension Eligibility: ABP

Qualifications

Minimum Education and Experience:

• Bachelor's degree in marketing, communications, public relations, or related field.
• At least 8 to 10 years of experience in marketing/communications, preferably in higher education or other non-profit setting.

Certifications/Licenses:

• A valid driver's license would be required for this position.

Required Knowledge, Skills, and Abilities:

• Excellent interpersonal, verbal, written, and supervisory skills.
• Ability to foster a collaborative and creative culture in a diverse environment.
• Superior project management, multi-tasking, and operational planning abilities.
• Demonstrated ability to develop and use analytics in decision-making.

Preferred Qualifications:

• Experience in higher education and a Master's degree.

Physical Demands and Work Environment:

• May have to lift up to 30 lbs.

Special Conditions:

• May have to work weekends, evenings.
• Safe Driving Record.

Posting Details

Posting Number: 26ST1627

Posting Open Date: 08/19/2026

Regional Campus: Rutgers University-New Brunswick

Home Location Campus: Busch (RU-New Brunswick)

City: Piscataway

State: NJ

Pre-employment Screenings

All offers of employment are contingent upon successful completion of all pre-employment screenings.

Immunization Requirements

Under Policy 100.3.1 Immunization Policy for Covered Individuals, if employment will commence during Flu Season, Rutgers University may require certain prospective employees to provide proof that they are vaccinated against Seasonal Influenza for the current Flu Season, unless the University has granted the individual a medical or religious exemption. Additional infection control and safety policies may apply. Prospective employees should speak with their hiring manager to determine which policies apply to the role or position for which they are applying. Failure to provide proof of vaccination for any required vaccines or obtain a medical or religious exemption from the University will result in rescission of a candidate's offer of employment or disciplinary action up to and including termination.

Equal Employment Opportunity Statement

It is university policy to provide equal employment opportunity to all its employees and applicants for employment regardless of their race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, affectional or sexual orientation, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing), or any other category protected by law. As an institution, we encourage all qualified applicants to apply. For additional information please see the Non-Discrimination Statement at the following web address: http://uhr.rutgers.edu/non-discrimination-statement