Director, Marketing & Business Development-IV

simon; Ellenton (FL); On-site; USD 110,000 - 170,000; Full time

Job summary

Simon is seeking a Director of Marketing and Business Development for Ellenton Premium Outlets to drive revenue through mall assets and to define the overall strategic marketing direction.

The role involves selling assets to consumers and advertisers, developing retailer programs, managing annual budgets, and executing comprehensive marketing plans that boost EBIDTA, SBV, leasing and traffic for the center.

Qualifications

• BA or BS degree in sales, marketing, or business.
• Experience in sales, sponsorship, strategic marketing, event management, and budgeting.
• Strong interpersonal, communication, and negotiation skills.

Responsibilities

• Identify and sell revenue opportunities through strategic positioning of mall assets and programming.
• Develop and implement retailer intensification strategies and promote platform programs.
• Execute national/regional programs at field level and manage budgets and ROI.
• Create annual marketing budgets and forecasts to support center objectives.
• Develop and execute annual marketing plans to influence EBIDTA, SBV, leasing and traffic.
• Coordinate visual merchandising, signage and advertising programs.
• Manage media relations and grow social media channels and data collection.

Skills

Sales

Marketing

Sponsorship

Strategic marketing

Event management

Budgeting

Retail management

Advertising

Negotiation

Communication

Team leadership

Travel willingness

Education

BA or BS in sales, marketing, or business

Tools

Microsoft Office

Job description

Job Location:

Ellenton Premium Outlets

PRIMARY PURPOSE:

This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center. The Director of Marketing and Business Development will be responsible for marketing and selling the assets of the mall to consumers, advertisers, marketing companies and the surrounding business community.

PRINCIPAL RESPONSIBILITIES:

• Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
• Responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programming
• Flawlessly execute all national and/or regional SBV programs and initiatives at the field level
• Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
• Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center's core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share
• Coordinate shopping center visual merchandising, signage and advertising programs
• Maintain effective media relations by fielding media calls and preparing responses
• Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility
• Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

MINIMUM QUALIFICATIONS:

• BA or BS degree with emphasis in sales, marketing, or business
• 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgetingKnowledge of retail management, marketing and advertising and working knowledge of the media industry
• Excellent interpersonal, communication, selling, and negotiation skills with the a bility to use tact and diplomacy when interacting with others
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
• Flexibility to work varied schedules including weekends and evenings
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously
• Some overnight travel required
• Ability to think strategically

LEADERSHIP CABABILITES:

• Strong organization and coordination skills
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously