Director, Marketing - Brand (Bulova)

Citizen Watch Company Of America, Inc.; New York (NY); Vor Ort; USD 140.000 - 160.000; Vollzeit

Zusammenfassung

Citizen Watch Company Of America, Inc. in the United States seeks a Director of Marketing to develop and execute the U.S.

brand strategy for Bulova, including Accutron, and to own the annual marketing calendar from consumer insight to performance measurement. The role reports to the SVP Marketing, Bulova, and requires 15+ years in luxury marketing, aBachelor's degree in Marketing or related field (MBA preferred), and a proven ability to balance premium brand equity with business growth across

Qualifikationen

• Proven leadership skills across cross-functional teams.
• Strategic thinker translating consumer insights into marketing plans.
• Strong communication, presentation and relationship management.

Aufgaben

• Develop and execute integrated marketing strategies to increase brand awareness and engagement across Bulova collections.
• Lead annual marketing planning and calendars aligned with business objectives.
• Partner with PR, Social, Creative, Digital, Media, Sales, Product Development and Insights teams for omnichannel campaigns.
• Create comprehensive briefs and ensure consistent brand messaging across touchpoints.
• Manage initiatives from concept through measurement and on-time, on-budget delivery.
• Identify partnerships and experiential opportunities to boost brand relevance.
• Leverage insights and analytics to inform strategy and growth opportunities.
• Serve as the marketing lead for assigned collections in collaboration with leadership and cross-functional teams.

Kenntnisse

Leadership

Strategy

Communication

Analytics

Digital marketing

Luxury brands

Cross-functional leadership

Ausbildung

Bachelor's degree in Marketing/Business/related field

MBA

Jobbeschreibung

The Director, Marketing will be responsible for developing and executing the brand marketing strategy and annual marketing calendar for the U.S. market, with responsibility for key collections within the Bulova brand portfolio, including Accutron within the Bulova business. Reporting to the SVP Marketing, Bulova, this role will own all elements of the marketing process—from consumer insight gathering and strategic planning to campaign development, execution, and performance measurement—with the goal of building brand awareness, strengthening brand equity, and driving consumer consideration for new product launches and core collections across the Bulova ecosystem.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and execute integrated marketing strategies that increase brand awareness, drive consumer engagement, and support business growth across assigned Bulova collections, including the Accutron portfolio.
• Lead the annual marketing planning process, establishing strategic priorities and marketing calendars aligned with business objectives and direction from the SVP Marketing, Bulova.
• Partner with PR, Social Media, Creative, Digital Marketing, Media, Sales, Product Development, and Consumer Insights teams to develop and execute best-in-class, omnichannel marketing campaigns.
• Develop comprehensive campaign briefs and ensure consistent brand messaging across all consumer touchpoints.
• Manage marketing initiatives from concept through execution, measurement, and optimization, ensuring projects are delivered on time and within budget.
• Identify and cultivate strategic partnerships, collaborations, and experiential marketing opportunities that enhance brand relevance and consumer engagement.
• Leverage consumer insights, competitive analysis, and performance analytics to identify growth opportunities and inform marketing strategy.
• Serve as the primary marketing lead for assigned collections, partnering closely with Citizen Watch America leadership, global markets, agency partners, and cross-functional teams to ensure successful execution of marketing initiatives.
• Champion innovation by identifying emerging trends in luxury, fashion, digital marketing, and consumer behavior to keep the brand culturally relevant and competitive.

QUALIFICATIONS

• Proven leadership skills with the ability to influence and collaborate across cross-functional teams.
• Strategic thinker with strong business acumen and the ability to translate consumer insights into impactful marketing strategies.
• Exceptional communication, presentation, and relationship management skills.
• Strong analytical, organizational, and project management capabilities.
• Digital-first mindset with experience leading integrated marketing campaigns across paid, owned, earned, and retail channels.
• Required: Experience marketing luxury consumer brands, with a strong preference for jewelry, watches, fashion, or other premium lifestyle categories.
• Demonstrated ability to steward premium brands while balancing commercial objectives with long-term brand equity.

EDUCATION AND EXPERIENCE

Bachelor's degree in Marketing, Communications, Business, or a related field required. MBA is a plus.

15+ years of progressive marketing experience, including experience developing integrated brand strategies for luxury consumer brands. Experience in jewelry, watches, fashion, or other premium lifestyle categories is strongly preferred. Proven success leading cross-functional teams, managing agency partners, and delivering measurable business results.

EEOE

Annual Salary Range: $140,000.00 - $160,000.00