Director, Marketing, B2B

Travel-Leisure-Co; Orlando (FL); On-site; USD 160,000 - 210,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k with employer match

Paid time off

Wellness program

Volunteer time off

Job summary

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic portfolio of resort, travel club, and lifestyle brands.

The Director of Marketing will shape growth strategies across Travel & Membership, partnering with senior leaders to drive customer acquisition, partnerships, and revenue. In a highly matrixed environment, you will blend strategic planning with hands-on execution, leading a multi-disciplinary team and managing budgets, events, and

Qualifications

• 12+ years of progressive marketing leadership experience.
• Experience leading teams in a matrixed organization.
• BA/BS in business related field required.
• Experience supporting B2B, B2B2C, partnership, affiliate, channel, or growth marketing functions

Responsibilities

• Lead growth strategies across Travel & Membership portfolio.
• Oversee B2B and partner-facing brands; ensure market relevance and business impact.
• Develop go-to-market strategies, partner marketing programs, and integrated campaigns.
• Lead budget planning, forecasting, and ROI optimization with Finance.
• Manage industry conferences, trade shows, and partner events.
• Coach and develop a high-performing marketing team across disciplines.

Skills

Marketing leadership

Cross-functional leadership

Analytical mindset

Communication & presentation

Budget management

Results driven

Education

BA/BS in business related field

Job description

We Put the World on VacationTravel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.The Director of Marketing is responsible for leading the development and execution of growth strategies across the Travel & Membership portfolio. This role provides strategic leadership for initiatives focused on business growth, customer acquisition, partner engagement, commercial activation, and market expansion.The Director of Marketing is an accomplished marketing leader who thrives in a highly matrixed environment and can seamlessly move between executive-level strategy and day-to-day execution. They are equally comfortable influencing senior stakeholders, developing long-term growth initiatives, leading high-performing teams, and rolling up their sleeves to ensure programs are successfully brought to market.The Director of Marketing serves as a key thought partner to the Vice President of Marketing for the Americas and plays a critical role in shaping growth strategies, supporting strategic partnerships, and driving B2B and B2B2C marketing initiatives that contribute to business growth, customer acquisition, and revenue generation.How You'll Shine:Operate in close partnership with Business Development teams across the Americas, helping shape go-to-market strategies, identify growth opportunities, and deliver the tools, messaging, and value propositions needed to maximize every commercial opportunity.Lead B2B and B2B2C marketing initiatives that support affiliate relationships, strategic partnerships, channel partners, and customer-facing activation programs.Oversee multiple B2B and partner-facing brands within the Travel & Membership portfolio, ensuring brand alignment, market relevance, and business impact.Develop and execute go-to-market strategies, partner marketing programs, sales enablement initiatives, and integrated campaigns that drive awareness, engagement, acquisition, and revenue.Serve as a trusted thought partner to the Vice President of Marketing, providing strategic recommendations, business insights, and informed perspectives that influence key decisions and organizational priorities.Lead complex, cross-functional initiatives from strategy through execution, delivering measurable business outcomes while balancing competing priorities and stakeholder needs.Foster a culture of accountability, collaboration, innovation, and continuous improvement while creating opportunities for professional growth and development.Establish performance metrics, evaluate results, and leverage data-driven insights to continuously improve marketing effectiveness and business performance.Lead the strategic planning and execution of Travel & Membership's presence at key industry conferences, trade shows, and partner events.Oversee the end-to-end execution of RCI's presence at the vacation ownership industry's premier annual trade show, collaborating with internal stakeholders and external partners to deliver a best-in-class experience that strengthens relationships, generates business opportunities, and reinforces market leadership.Operate effectively in a highly matrixed environment, influencing stakeholders at all levels and driving alignment across diverse teams and priorities.Navigate ambiguity with confidence, bring structure to complex business challenges, and adapt quickly to changing organizational needs and opportunities.Seamlessly transition between strategic leadership and hands-on execution, ensuring initiatives are successfully delivered with excellence and measurable impact.Responsibilities include, but are not limited to:Lead, coach, and develop a high-performing team of marketing professionals across multiple disciplines, including marketing strategy, creative services, marketing operations, and web development. (25% time)Develop and execute integrated marketing strategies that support business growth, customer acquisition, partner success, and revenue generation across the Travel & Membership portfolio.(25% time)Own and manage marketing budgets across multiple business units and cost centers, ensuring effective allocation of resources and return on marketing investment. (20% time)Partner with Finance and business leaders to develop annual budgets, forecast expenditures, evaluate investment opportunities, and optimize marketing performance. (20% time)Provide strategic leadership and oversight for agency partnerships, vendor relationships, creative production, and marketing technology investments. (10% time)Travel RequirementsTravel requirements can vary based on business need. On average, the travel time expectation for this position is up to 25% each year.What You'll Bring:12+ years of progressive marketing leadership experienceExperience leading teams in a matrixed organizationEducationBA/BS in business related fieldKnowledge and SkillsSelf-starter with ability to achieve stretch goals in a fast-paced startup environmentAbility to work effectively across teams globally to achieve results.Excellent verbal and written communication, with strong presentation skillsComfortable working across regions with global counterparts to achieve alignmentAnalytical mindset with the ability to use results to drive change.Excellent organizational skills with ability to consistently meet deadlinesMust be results driven, enjoy problem solving and passionate about being challengedJob ExperienceExperience supporting B2B, B2B2C, partnership, affiliate, channel, or growth marketing functionsDemonstrated success working cross-functionally with sales, business development, product, finance, and operational teamsExperience within travel, hospitality, membership, loyalty, subscription, or consumer services industries preferredProven track record of delivering growth through customer acquisition, partnership marketing, and integrated marketing programsExperience equivalent to the education requirement may be accepted in lieu of the education requirement.How You'll Be Rewarded:We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Certain benefits may be available to associates working fewer hours where required by applicable law. Travel + Leisure Co. benefits include:Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.MedicalDentalVisionFlexible spending accountsLife and accident coverageDisabilityDepending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)Wish day paid time to volunteer at an approved organization of your choice401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)Legal and identify theft planVoluntary income protection benefitsWellness program (subject to provider availability)Employee Assistance ProgramWhere Memories Start with YouHospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [e-mail], including the title and location of the position for which you are applying.