Director, Marketing, B2B

RCI, LLC; Orlando (FL); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k with employer match

Paid time off

Job summary

Travel + Leisure Co. is seeking a Director of Marketing to lead growth strategies across the Travel & Membership portfolio. You will shape go-to-market plans, drive partnerships, and oversee B2B and B2B2C campaigns that grow customer acquisition and revenue.

Ideal candidates bring 12+ years of marketing leadership, cross-functional collaboration experience, and a BA/BS in business. The role requires travel up to 25% and a matrixed leadership approach.

Qualifications

• Senior marketing leader with experience in matrixed organizations.
• Proven success leading B2B/B2B2C programs and strategic partnerships.
• Strong go-to-market planning and cross-functional collaboration.
• Experience with budgeting, forecasting, and marketing operations.

Responsibilities

• Lead and develop a high-performing marketing team across multiple disciplines.
• Develop and execute integrated marketing strategies to drive growth and revenue.
• Own budgets across units, ensure effective resource allocation and ROI.
• Partner with finance and leaders to plan annual budgets and investments.

Skills

Marketing leadership

B2B marketing

Go-to-market

Cross-functional leadership

Data-driven

Budget management

Education

BA/BS in business

Job description

We Put the World on Vacation Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide. The Director of Marketing is responsible for leading the development and execution of growth strategies across the Travel & Membership portfolio. This role provides strategic leadership for initiatives focused on business growth, customer acquisition, partner engagement, commercial activation, and market expansion. The Director of Marketing is an accomplished marketing leader who thrives in a highly matrixed environment and can seamlessly move between executive-level strategy and day-to-day execution. They are equally comfortable influencing senior stakeholders, developing long-term growth initiatives, leading high-performing teams, and rolling up their sleeves to ensure programs are successfully brought to market. The Director of Marketing serves as a key thought partner to the Vice President of Marketing for the Americas and plays a critical role in shaping growth strategies, supporting strategic partnerships, and driving B2B and B2B2C marketing initiatives that contribute to business growth, customer acquisition, and revenue generation.

How You'll Shine:

Operate in close partnership with Business Development teams across the Americas, helping shape go-to-market strategies, identify growth opportunities, and deliver the tools, messaging, and value propositions needed to maximize every commercial opportunity. Lead B2B and B2B2C marketing initiatives that support affiliate relationships, strategic partnerships, channel partners, and customer-facing activation programs. Oversee multiple B2B and partner-facing brands within the Travel & Membership portfolio, ensuring brand alignment, market relevance, and business impact. Develop and execute go-to-market strategies, partner marketing programs, sales enablement initiatives, and integrated campaigns that drive awareness, engagement, acquisition, and revenue. Serve as a trusted thought partner to the Vice President of Marketing, providing strategic recommendations, business insights, and informed perspectives that influence key decisions and organizational priorities. Lead complex, cross-functional initiatives from strategy through execution, delivering measurable business outcomes while balancing competing priorities and stakeholder needs. Foster a culture of accountability, collaboration, innovation, and continuous improvement while creating opportunities for professional growth and development. Establish performance metrics, evaluate results, and leverage data-driven insights to continuously improve marketing effectiveness and business performance. Lead the strategic planning and execution of Travel & Membership's presence at key industry conferences, trade shows, and partner events. Oversee the end-to-end execution of RCI's presence at the vacation ownership industry's premier annual trade show, collaborating with internal stakeholders and external partners to deliver a best-in-class experience that strengthens relationships, generates business opportunities, and reinforces market leadership. Operate effectively in a highly matrixed environment, influencing stakeholders at all levels and driving alignment across diverse teams and priorities. Navigate ambiguity with confidence, bring structure to complex business challenges, and adapt quickly to changing organizational needs and opportunities. Seamlessly transition between strategic leadership and hands-on execution, ensuring initiatives are successfully delivered with excellence and measurable impact.

Responsibilities include, but are not limited to:

Lead, coach, and develop a high-performing team of marketing professionals across multiple disciplines, including marketing strategy, creative services, marketing operations, and web development. (25% time)

Develop and execute integrated marketing strategies that support business growth, customer acquisition, partner success, and revenue generation across the Travel & Membership portfolio.(25% time)

Own and manage marketing budgets across multiple business units and cost centers, ensuring effective allocation of resources and return on marketing investment. (20% time)

Partner with Finance and business leaders to develop annual budgets, forecast expenditures, evaluate investment opportunities, and optimize marketing performance. (20% time)

Provide strategic leadership and oversight for agency partnerships, vendor relationships, creative production, and marketing technology investments. (10% time)

Travel Requirements

Travel requirements can vary based on business need. On average, the travel time expectation for this position is up to 25% each year.

What You'll Bring:

12+ years of progressive marketing leadership experience

Experience leading teams in a matrixed organization

Education BA/BS in business related field

Knowledge and Skills Self-starter with ability to achieve stretch goals in a fast-paced startup environment Ability to work effectively across teams globally to achieve results. Excellent verbal and written communication, with strong presentation skills Comfortable working across regions with global counterparts to achieve alignment Analytical mindset with the ability to use results to drive change. Excellent organizational skills with ability to consistently meet deadlines Must be results driven, enjoy problem solving and passionate about being challenged

Job Experience:

Experience supporting B2B, B2B2C, partnership, affiliate, channel, or growth marketing functions Demonstrated success working cross-functionally with sales, business development, product, finance, and operational teams Experience within travel, hospitality, membership, loyalty, subscription, or consumer services industries preferred Proven track record of delivering growth through customer acquisition, partnership marketing, and integrated marketing programs Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

How You'll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us.

Certain benefits may be available to associates working fewer hours where required by applicable law.

Travel + Leisure Co. benefits include:

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We’re always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class.

If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [e-mail], including the title and location of the position for which you are applying.

Travel + Leisure Co. is the world’s leading membership and leisure travel company offering vacation ownership, travel membership, and exchange programs. We provide outstanding vacation experiences and travel inspiration to millions of owners, members, and subscribers every year. We believe that all vacation moments start with our associates, and we’re proud of our global teams that turn vacation inspiration into exceptional travel experiences.