Director, Marketing Analytics & AI Transformation

Pacific Life; Newport Beach (CA); On-site; USD 185,000 - 226,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Wellbeing Reimbursement Account

Paid Time Off & Holidays

Parental Leave & Adoption Support

401k with company match

Job summary

Pacific Life in Newport Beach, CA is seeking a Director of Marketing Analytics & AI Transformation. You will lead a 6-person team within the CMD Marketing organization, partnering with marketing leaders to drive high-impact AI-enabled analytics and agent workflows that improve performance and customer insights.

You will translate business goals into analytic requirements, manage pilots, and guide adoption with governance to maximize impact across marketing channels and the enterprise.

Qualifications

• 6+ years in marketing analytics, marketing tech, AI/ML or related fields in financial services.
• Experience leading cross-functional initiatives and influencing senior stakeholders.
• Understanding of enterprise marketing workflows and metrics (CRM, paid media, funnels, attribution).
• Ability to decompose marketing processes into automatable tasks and analytics problems.
• Strong communication skills and comfort operating in ambiguity with a product mindset.

Responsibilities

• Lead discovery to identify repeatable analytic and AI workflows that can be automated.
• Translate goals into agent tasks, requirements, tools, and success metrics.
• Design and evaluate analytic frameworks to analyze campaign performance and identify tests.
• Drive adoption of AI/analytics, facilitate pilots, and iterate with feedback from marketers.
• Set governance and standards for marketing AI agents and analytics usage.

Skills

Marketing analytics

AI/ML

Cross-functional leadership

Stakeholder communication

Product mindset

Analytics storytelling

Job description

Job Description:

Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead - our policyholders count on us to be there when it matters most. It's a big ask, but it's one that we have the power to deliver when we work together. We collaborate and innovate - pushing one another to transform not just Pacific Life, but the entire industry for the better. Why? Because it's the right thing to do. Pacific Life is more than a job, it's a career with purpose. It's a career where you have the support, balance, and resources to make a positive impact on the future - including your own.

We're actively seeking a Director, Marketing Analytics & AI Transformation to join the Consumer Markets Division (CMD) Marketing organization in Newport Beach, CA.

How you'll help move us forward:

As a Director, Marketing Analytics & AI Transformation you'll move Pacific Life, and your career, forward by partnering with marketing and other business leaders to identify high-impact business use cases, perform analysis on marketing performance and customer behavior, design agents and their tools and guardrails, implement and monitor these agents, and drive their adoption and continual improvement. This role leads a 6-person team within the Consumer Markets Division, and this role's responsibilities include:

Marketing Use-Case & Analytics Discovery

Lead discovery efforts with marketing leaders and key partners to identify repeatable analytic and AI workflows that can be partially or fully automated (e.g., audience-building, campaign QA, creative testing, budget adjustments, insights synthesis), including identify analytical questions and decision points within these workflows. Translate high-level marketing goals into agent tasks, analytical requirements, tools, and guardrails, and co-define success metrics (e.g., time saved, performance uplift, error reduction, user satisfaction) to ensure they are analytically sound, consistently measured, and aligned with enterprise scorecards.

Analytics & Agent Experimentation

Translate analytical findings and agent-generated insights into clear, actionable recommendations for marketers and senior leadership, including narratives tailored to non-technical audiences by designing analytic and agent frameworks that analyze campaign performance, identify anomalies, and recommend tests. Suggest audience segments, messaging variants, or channel mix changes. Summarize drivers of performance using intermediate-to-advanced analytic techniques (e.g., cohort analysis, funnels, contribution analysis, basic modeling, etc.).

Adoption, Enablement & Change Management

Drive organizational change and adoption of AI- and analytics-powered marketing. Lead pilots, gather structured feedback, and rapidly iterate agents and analytics solutions. Help marketers understand when to trust agents vs. when to override. How to provide effective feedback to improve agent and model performance. How to interpret analytics, scorecards, and KPIs produced by or impacted by agents. Act as an analytics and AI thought partner to marketing leaders, helping them frame business questions, interpret results, and make data-driven decisions enabled by AI and analytics.

Leadership, Governance & Cross-Functional Influence

Lead and influence cross-functional working groups spanning various marketing functions and capabilities. Set priorities for multiple functional teams and be accountable for allocation of underlying resources. Establish governance, standards, and best practices for marketing AI agents, experimentation, and analytics usage. Address unique and complex business problems that have broad impact on business outcomes beyond the CMD marketing organization, including CMD's distribution and operational environment.

The experience you bring:

• 6+ years of specialized experience in marketing analytics, marketing technology, AI/ML, or related disciplines, including significant business knowledge within financial services.
• Demonstrated experience leading cross-functional initiatives and influencing senior stakeholders.
• Demonstrated understanding of enterprise marketing workflows and metrics (CRM/lifecycle, paid media, funnels, attribution, attrition, LTV, ROAS, retention, etc.), and the ability to decompose them into automatable agent tasks and analytics problems.
• Strong stakeholder communication and a product mindset, with high comfort operating in ambiguity. Ability to explain what agents and analytics can and cannot do, design human-in-the-loop workflows and guardrails, and clearly articulate analytical assumptions, limitations, and implications.
• Proven ability to quantify impact (e.g., time saved, uplift, incremental revenue) and link analytic outcomes and AI interventions to business value.

What makes you stand out:

It is essential that the successful candidate demonstrate experience and proficiency in articulating business outcomes and benefits with senior leadership across a wide variety of technical domains (i.e., agent delivery, intermediate-to-advanced analytic frameworks, KPIs, scorecard development, etc.).

#LI-KB1

Base Pay Range:

The base pay range noted represents the company's good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications and geographic location. Also, most employees are eligible for additional incentive pay.

184,680.00 - 225,720.00

Your Benefits Start Day 1

• Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents
• Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off
• Paid Parental Leave as well as an Adoption Assistance Program
• Competitive 401k savings plan with company match and an additional contribution regardless of participation

You Can Be Who You Are

We are committed to a culture of diversity and inclusion that embraces the authenticity of all employees, partners and communities. We support all employees to thrive and achieve their fullest potential.

What's life like at Pacific Life? Visit Instagram.com/lifeatpacificlife

EEO Statement:

Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.