Associate Brand Manager

JAKKS Pacific; Santa Monica (CA); On-site; USD 72,000 - 83,000; Full time

Benefits offered by this job

401K matching

Insurance benefits

Employee discount

Job summary

JAKKS Pacific, Inc. seeks an Associate Brand Manager for the Dolls and Preschool division in Santa Monica. The role supports the Brand Manager and Director in global product development for internal IP and licensed brands, collaborating with design, development, and marketing teams.

The division focuses on owned IP and licensed brands across a broad consumer base, delivering go-to-market strategies and go-to-market partnerships to expand the portfolio.

Qualifications

• Experience in brand marketing and product development.
• Strong organization and communication skills.
• Ability to coordinate with cross-functional teams.

Responsibilities

• Support development of product lines and line development strategies.
• Monitor trends, identify white space and partner opportunities.
• Prepare presentations and packaging communications for internal and external meetings.
• Compile and analyze sales data and maintain project calendars.
• Coordinate with licensors on approvals and align marketing plans with global markets.

Job description

JAKKS Pacific, Inc., a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world, currently seeks an experienced, energetic, self-starter for the role of Associate Brand Manager, Dolls and Preschoolfor their Santa Monica office. The ABM is responsible for assisting the Brand Manager and Director in addition to working closely with cross functional teams on global product development for both internal IP and external licensed brands.

The Division:

Dolls & Preschool at Jakks encompasses a mix of owned IP and licensed brands, targeting a wide range of consumers from the youngest kids to adult collectors.

The Role:

As an Associate Brand Manager, the day-to-day responsibilities range from supporting management on key division objectives, to working closely with design and development cross-functional partners on multiple seasons of product at once. Brand marketing is responsible for product strategy, line planning, and is the connective tissue between our product development partners and the global markets. This team is responsible for both driving the current business and developing the future plans to grow the portfolio.

Your Responsibilities Include:

• Day to day product development responsibilities:
• identifying white space for new product & partner opportunities including monitoring trends in market and on all social platforms
• preparation and development of line development strategies for product lines
• competitive research and routine store checks
• product communication for packaging, presentations, and web
• preparing PowerPoint presentations for internal sales purposes, retail meetings and partner meetings
• compiling and analyzing sales data
• organization and agendas for weekly team meetings and key development milestone meetings
• sample coordination
• ensuring products are on strategy, on time and on cost
• working with operations team to ensure product details are set up properly, accurate, and meet retailer requirements
• assisting with licensor approvals
• Day to day brand and marketing responsibilities:
• Developing integrated marketing strategy for go-to-market
• Providing advertising/promotional recommendations
• Working closely with partners on launch plans to drive product at retail
• Aligning global markets on marketing vision and sell-in strategy
• Thinking outside the box on how to market differently- from influencer to social to retail marketing plans

Qualities You Should Possess:

• Attention to detail and highly organized
• Self-motivation and self-starter
• Eagerness to learn and solve problems
• Good verbal and written communication skills
• Comfortable presenting to groups
• Thorough understanding of marketing mixHealth and Wellness: Medical, dental, vision, disability, life & accident insurance and employee assistance program
• Savings: 401K matching, pre-tax spending accounts, and employee discount programs
• Compensation: JAKKS Pacific offers a competitive salary. Compensation for this role commensurate with experience, qualifications, location, and education and typically ranges from $72,000-$83,000.

Company Overview

A leading designer and marketer of children’s toys and consumer products, JAKKS Pacific® is always on the lookout for talented, bright and creative individuals to join our ever-growing team.

Best known for our toy and entertainment products, JAKKS produces impressive and innovative products across multiple categories spanning from action figures, collectibles, and dolls, to high performance activity toys and vehicles, and let’s not forget our deep portfolios of beloved licensed characters. In other words, we work hard to make play more fun, and we believe it has paid off.

Included in Fortune’s 100 Fastest Growing Companies for four years in a row, and Forbes’ 100 Best Small Companies for three years, JAKKS is an aggressive and passionate company, with a commitment to customers and a dedication to growing our business.

Our goal is to continuously cultivate a talented and diverse workforce while providing a safe and productive work environment and an excellent career growth opportunity while working with a dynamic team who loves what they do and for a Company that ultimately makes children smile, play and succeed!

Jakks Pacific, Inc is an Equal Opportunity Employer.