Director, Marketing

The J.M. Smucker Co.; Orrville (OH); Hybrid; USD 150,000 - 210,000; Full time

Job summary

The J.M. Smucker Co. is seeking a Director of Marketing to set vision and strategy for a leading consumer brand and drive sustainable growth. Lead a brand team and partner with Sales, Insights, R&D, Operations, and Finance to execute the plan.

You will own the brand P&L, develop an integrated marketing approach, and balance creativity with disciplined execution to deliver results. This hybrid role is based in Orrville, OH.

Qualifications

• Bachelor's degree required; MBA preferred.
• Minimum of 10 years of brand marketing experience, including consumer packaged goods experience.
• Proven track record delivering top-line growth through brand building, innovation and execution.
• Experience developing long-term strategies and annual business plans for a large consumer brand.

Responsibilities

• Develop and implement the long-term brand strategy and annual operating plan for a leading brand.
• Own the brand P&L and deliver top- and bottom-line commitments.
• Partner with Brand Experience to run integrated marketing campaigns across digital, social, and traditional media.
• Translate consumer insights into clear strategies, positioning, and actions.
• Work with Innovation/Research & Development on multi-year innovation pipeline.
• Own innovation launch strategy and commercial execution.
• Collaborate with Sales on channel and customer strategies and participate in key customer meetings.
• Identify margin expansion opportunities through portfolio optimization and cost management.
• Build strong relationships across a matrixed organization and align priorities.
• Coach and develop a high-performing team with a culture of accountability and speed.

Skills

Brand marketing leadership

P&L management

Cross-functional collaboration

Strategic planning

Education

Bachelor's degree

MBA

Job description

Your Opportunity as the Director, Marketing

The Director, Marketing is responsible for setting the vision and strategy for a leading consumer brand and delivering sustainable, profitable growth. This leader owns the brand's annual operating plan, long-term strategy, innovation agenda, integrated marketing approach, revenue growth management and P&L performance. The Director will lead a dedicated brand team and partner closely with Sales, Insights, Research & Development, Operations, Finance, and agency partners to develop and execute the plan. This individual will be a brand builder who leads with a General Manager mindset, balancing creativity and an entrepreneurial approach with strategic discipline, strong business acumen, and decisive execution.

We are hiring Directors for two of our biggest and most dynamic businesses: Folgers coffee and Dog Snacks.

• Folgers is the iconic brand leader in roast & ground coffee. Folgers, along with the Dunkin’ Donuts and Café Bustelo brands, make the coffee portfolio the biggest business within the J.M. Smucker portfolio, and more Americans start their day with a cup of coffee at home from a Smucker coffee brand than any other company!
• The J.M. Smucker Co. is the industry leader in Dog Snacks where the iconic Milk-Bone brand is the #1 in dollars, Canine Carry Outs is the #1 in volume, and Pup-Peroni is a leader in Soft & Chewy. More dog-loving households use a Smucker treat to bring joy and build bonds with their dogs than any other company!

Location: Orrville, OH Corporate Offices

Work Arrangements: Hybrid, onsite approximately 9 days per month during core weeks as determined by the Company; may be more as business needs require

Reports To: Vice President of Marketing

In This Role You Will

• Develop and implement the long-term brand strategy and annual operating plan for a category-leading brand/portfolio to deliver growth, market share gains, and stronger brand health.
• Own the brand P&L and deliver annual and long-term top- and bottom-line financial commitments, proactively anticipating and addressing key performance drivers.
• Partner with Brand Experience to develop, execute, and optimize holistic integrated marketing campaigns across digital, social, commerce, and traditional media.
• Translate consumer, category, cultural, competitive, and customer insights into clear strategies, compelling brand positioning, and decisive business actions.
• Partner with Innovation and Research & Development to develop a multi-year innovation pipeline linked to the brand strategy and evolving consumer needs.
• Own innovation launch strategy and commercial execution, ensuring launches deliver against consumer, customer, and financial expectations.
• Partner with Sales to develop channel and customer strategies that grow the brand, business, and category. Represent the brand in key customer meetings to understand opportunities and challenges, influence joint business plans, and strengthen commercial execution.
• Identify and deliver margin expansion opportunities through portfolio optimization, cost reduction, value engineering, and supply chain partnership while protecting the consumer experience.
• Build strong, collaborative, and trusting relationships across a highly matrixed organization, balancing brand, business unit, and Company priorities.
• Coach, develop, and motivate a high-performing team, fostering a culture of strategic clarity, creativity, inclusion, collaboration, accountability, and speed to action.

What We Are Looking For

• Bachelor's degree required; Master of Business Administration preferred.
• Minimum of 10 years of brand marketing experience, including significant experience in consumer packaged goods; food, beverage or pet experience is preferred.
• Proven track record of delivering top-line growth through demand creation, brand building, innovation, and strong commercial execution.
• Experience developing long-term strategies and annual business plans for a large, established consumer brand or portfolio of brands.
• Demonstrated experience owning a P&L, managing a significant marketing budget, and making trade-offs that improve profitable growth.
• Strong understanding of financial drivers, including pricing, trade, commodities, operations, supply chain, and demand generation.
• Proven ability to develop, inspire, and activate high-performing teams to deliver best-in-class results.
• Excellent verbal and written communication skills, including the ability to craft a compelling story and influence at all levels inside and outside the Company.
• Highly collaborative mindset and demonstrated ability to build alignment across cross-functional teams and external partners.
• Ability and willingness to travel within the United States approximately 20% of the time.

Additional skills and experience that would make someone successful in this role:

• Sets a high standard for performance and pursues goals with purpose, sound judgment, and a sense of urgency.
• Leads with a General Manager mindset and balances creativity and entrepreneurship with strategy, discipline, and accountability.
• Comfortable with ambiguity and able to envision future opportunities, make decisions with incomplete information, and adapt quickly.
• Persistent through setbacks and skilled at gaining acceptance for ideas and rallying teams behind a shared vision.
• Deep curiosity about consumers, customers, culture, and the competitive landscape.
• Passion for taking initiative, simplifying work, and driving constructive change.

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

Stay connected with us on LinkedIn®

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.