Director, Marketing

5WPR; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

5W is seeking a Director of Marketing to shape how the agency shows up in the market. You will own channels and programs driving visibility and pipeline, including social media, email, events, content, and case studies, reporting to the SVP of Marketing.

The role blends strategy and execution across verticals, managing vendors, copy, and calendar accuracy while delivering measurable results and lead growth in a fast-paced agency environment.

Qualifications

• 6–8+ years of marketing experience.
• Strong understanding of B2B marketing.
• Excellent writer and editor with adaptable messaging.
• Ability to switch context across verticals.
• Strong event marketing experience.
• Strong project management skills.
• Excellent judgment with attention to detail in a fast-paced agency.
• Willingness to roll up sleeves and execute.
• Highly collaborative and proactive.

Responsibilities

• Own social media platforms and content strategy, supporting leadership thought leadership.
• Coordinate participation in industry events, speeches, sponsorships, and meetings for leads.
• Plan and manage sponsored events, including ROI and vendor coordination.
• Lead email marketing strategy, execution, and performance reporting.
• Develop marketing content across the 5W brand (newsletters, PoVs, videos).
• Maintain case studies and client testimonials for multi-channel use.
• Manage the marketing calendar and ensure timely execution of campaigns.
• Monitor competitors and industry trends to differentiate 5W.
• Support overall marketing strategy with SVP and leadership.
• Track leads and campaigns, reporting performance metrics.

Skills

Marketing experience (6–8+ years)

B2B marketing

Writer/Editor

Context switching across verticals

Event marketing

Project management

Judgment/detail orientation

Hands-on execution

Collaboration

Job description

Director, Marketing

Location: Hybrid. This role is based in our Tampa or Miami office, with three days per week on-site.

About the role

5W is looking for a Director, Marketing to help shape how the agency shows up in the market. Reporting to the SVP of Marketing, you’ll own the channels and programs that drive our visibility and pipeline, including social media, email, events, content, and case studies, and you’ll keep the agency marketing calendar running on time. This is a role for someone who is equal parts strategist and doer: you can build the plan, write the copy, manage the vendors, and report on what worked. If you thrive in a fast-paced agency environment, enjoy switching between verticals and projects, and want your work to have a direct line to leads and growth, we’d love to meet you.

What you’re responsible for:

• Own 5W’s social media platforms in partnership with Marketing Specialist, developing and executing calendar and content strategy, while supporting executive thought leadership through social content

• Research, coordinate, plan 5W’s participation in industry events, including speaking opportunities, event sponsorships, onsite activations, pre-event promotion, collateral, setting up meetings, post-event communications, etc. with a focus on maximizing visibility and generating leads

• Support 5W-sponsored events, including planning, budgeting, vendor coordination, ordering collateral, working with design team on assets, post-event communications and reporting. Serve as the lead project manager to ensure timely execution and strong ROI

• Lead email marketing strategy and execution, including campaign development, copywriting, list management, workflow development, testing, optimizing, and performance reporting

• Develop and execute marketing-style content across the 5W brand, including newsletters, thought leadership, PoVs, short videos, and other marketing collateral

• Maintain and continuously update 5W case studies and client testimonials for market consumptions across the website, social, content, and events

• Manage the agency marketing calendar, ensuring campaigns, content, events, awards, speaking opportunities and other initiatives are communicated properly and executed on time

• Monitor competitors and industry trends to identify opportunities for 5W to differentiate itself

• Support the execution of 5W’s overall marketing strategy and annual plan, partnering closely with the SVP of Marketing and broader leadership team

• Support tracking of leads, creating reports, updating campaigns based on performance, keep a keen sense on the market through inbound leads

• Track and report on key marketing performance, including content engagement, email performance, event performance, lead generation, and other KPIs

What we’re looking for

• 6 – 8+ years of marketing experience

• Strong understanding of B2B marketing

• Excellent writer and editors with the ability to adapt messaging across audiences and channels

• Great at context switching across verticals

• Strong event marketing experience

• Strong project management skills

• Excellent judgment, attention to detail and ability to operate in a fast-paced agency environment

• Strong thinker combined with a willingness to roll up your sleeves and execute

• Highly collaborative and proactive

Why you'll love working here:

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!

• Flexible PTO

• Summer Fridays and Winter, Spring, and Fall Fridays too!

• Hybrid work model offering flexibility and work-life balance

• Expanded parental leave and family planning support

• Continuous learning through \"5W University\" and development initiatives

• Student Loan Reimbursement

• Professional Development Support

• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!

• Charitable giving, including matching donations