Director, Marketing

Heritage Distribution; Illinois; On-site; USD 150,000 - 240,000; Full time

Job summary

Heritage Distribution Holdings seeks a Director of Marketing to lead the enterprise strategy, branding, and digital initiatives across a decentralized organization. You will set brand standards, governance, and strategic priorities while enabling local teams to execute market-specific plans and optimize OEM partnerships.

You will steward a corporate marketing budget over $2 million, partnering with operating company leaders to maximize ROI and drive profitable growth across multiple brands.

Qualifications

• Minimum 10 years in marketing, with enterprise or multi-brand experience.
• Experience leading strategy, governance, digital marketing, and cross-functional initiatives.
• Experience managing investments and OEM or channel partner programs.
• Experience in decentralized organizations or multiple locations is preferred.

Responsibilities

• Develop and steward the enterprise brand strategy and visual standards.
• Establish governance, guidelines, and best practices for brand consistency.
• Align local plans with enterprise strategy and growth priorities.
• Lead the enterprise marketing investment strategy and budget oversight.
• Manage a marketing budget exceeding $2 million annually.
• Provide leadership to local marketing teams and align with corporate priorities.
• Lead programs that drive profitable organic growth and OEM partnerships.
• Define the digital marketing strategy, CRM, analytics, and campaigns.
• Collaborate with OEMs and operating-company leaders to maximize ROI.
• Establish metrics to evaluate brand consistency and marketing impact.
• Foster collaboration and knowledge sharing across operating companies.

Skills

Enterprise strategy

Brand governance

Digital marketing

Budget stewardship

Executive communication

Cross-functional leadership

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Master's degree in Marketing, Business Administration, or related discipline

Job description

Job Description

Join Heritage Distribution Holdings and shape the enterprise marketing strategy for a growing, decentralized organization. This role offers the opportunity to strengthen a portfolio of local brands, build scalable marketing capabilities, deepen OEM partnerships, and help operating companies accelerate profitable growth while preserving the market knowledge and customer relationships that make them successful.

Position Purpose Summary

The Director of Marketing leads the enterprise marketing strategy for Heritage Distribution Holdings, strengthening the corporate brand while enabling local operating companies to execute market-specific initiatives. This role establishes brand standards, marketing governance, strategic priorities, and digital capabilities that align local marketing activity with enterprise objectives. The Director partners with operating-company leaders and local marketing teams to maximize corporate marketing investments, strengthen OEM relationships, improve customer engagement, and support profitable organic growth. The successful candidate balances enterprise consistency with regional flexibility and builds strong alignment across a decentralized organization.

Key Responsibilities and Tasks

• Develop and steward the enterprise brand strategy, positioning, messaging, and visual standards across Heritage Distribution Holdings and its operating companies.
• Establish marketing governance, brand standards, operating guidelines, and best practices that create consistency while allowing appropriate regional flexibility.
• Align local marketing plans and campaigns with enterprise strategy, growth priorities, customer needs, and market-specific opportunities.
• Lead the enterprise marketing investment strategy, including allocation and oversight of corporate marketing resources that support locally driven initiatives.
• Responsible for developing, managing, and optimizing an enterprise marketing budget exceeding $2 million annually.
• Provide leadership and guidance to local marketing teams, promoting effective administration of marketing funds, execution of enterprise initiatives, and alignment with corporate priorities.
• Lead enterprise marketing programs that support profitable organic growth, customer engagement, brand awareness, and OEM partnerships.
• Define and advance the enterprise digital marketing strategy, including standards and capabilities for websites, CRM, marketing automation, analytics, digital campaigns, and related platforms.
• Partner with OEMs and operating-company leaders to improve the effectiveness, visibility, and return of joint marketing programs and available marketing funds.
• Establish performance measures and reporting that evaluate brand consistency, customer engagement, marketing investment effectiveness, digital adoption, and contribution to business growth.
• Foster collaboration, knowledge sharing, and adoption of proven marketing practices across operating companies while building strong local buy-in.
• Effective stewardship of enterprise marketing investments while demonstrating measurable return on marketing spend and strategic allocation of corporate marketing resources.

Certifications

Professional marketing, digital marketing, CRM, analytics, or related certifications are preferred but not required.

Educational Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred.

Master's degree in Marketing, Business Administration, or a related discipline preferred.

Years of Experience

At least 10 years of progressively responsible marketing experience, including enterprise, multi-brand, or decentralized organizational environments.

Experience leading marketing strategy, brand governance, digital marketing, and cross-functional initiatives across multiple business units or locations.

Experience managing marketing investments, OEM or channel-partner programs, and local-market execution is strongly preferred.

Knowledge / Skills / Abilities

Enterprise brand strategy, positioning, messaging, and governance

Digital marketing strategy, CRM, marketing automation, websites, analytics, and performance measurement

Ability to lead through influence and build alignment across decentralized teams

Strategic planning, budget stewardship, and marketing investment optimization

Strong executive communication, collaboration, facilitation, and change-management skills

Ability to balance enterprise standards with local-market flexibility and customer needs