Director, Marketing

Login VSI; Boston (MA); On-site; USD 180,000 - 230,000; Full time

Job summary

Login VSI, a Boston-based SaaS company, is seeking an experienced hands-on marketing leader to oversee the established marketing function and drive operational excellence. You will lead a lean team and ensure every marketing dollar contributes to pipeline and revenue, reporting to the CRO while collaborating with Product, Sales, and Finance.

This on-site role requires a strategic mindset, budgeting acumen, and a passion for developing people and setting direction to scale a growing portfolio.

Qualifications

• 8+ years of B2B SaaS or enterprise software marketing.
• Proven ability to generate pipeline and support revenue growth.
• Strong product marketing and demand generation experience.
• Experience marketing technical products to IT and enterprise buyers.
• Ability to translate technical capabilities into business ROI.
• Hands-on, data-driven with strong cross-functional collaboration.

Responsibilities

• Drive pipeline and revenue through integrated campaigns across Hydra and Login VSI portfolio.
• Own Hydra go-to-market including messaging, launches, and ROI content.
• Activate Microsoft ecosystem with programs for sellers, partners, MSPs, and customers.
• Enable Sales with impactful collateral and account-based programs.
• Build market leadership across AVD, Windows 365, EUC, and digital workspace.
• Develop the marketing roadmap and ensure alignment with growth objectives.
• Lead and develop a high-performing marketing team.
• Manage marketing budget, tech stack, agencies, vendors, and processes.

Skills

B2B marketing

Pipeline generation

Team leadership

Strategic planning

Analytics

Job description

Welcome to Login VSI, where innovation and growth converge. Login VSI's mission is to provide organizations with the solutions and insights needed to ensure a seamless and reliable digital workspace experience for their end-users. We aim to help businesses optimize the performance, scalability, and predictability of their virtualized desktop and application environments. Through our industry recognized products, Login Enterprise and Hydra, we empower organizations to achieve the highest levels of user satisfaction and productivity in their virtualized environments.

About the Role

We're looking for an experienced hands‑on marketing leader to oversee our established marketing function and drive operational excellence. You'll lead an existing marketing team and ensure every marketing dollar directly contributes to pipeline and revenue. You'll report to the CRO and work closely with Product, Sales, and Finance to keep marketing aligned with business priorities. This role is on‑site in our Boston, MA office.

This is an ideal opportunity if you're:

• A hands‑on B2B technology marketer who wants ownership of the broader marketing function
• Commercially minded and passionate about connecting marketing activity to pipeline and revenue
• Strong in execution but want to grow in strategy, budgeting, and team management
• Looking to balance doing great marketing work while developing people and setting direction
• Excited to lead a lean team while personally driving high‑impact initiatives

Key Responsibilities

• Drive pipeline and revenue: Build and execute integrated campaigns that generate qualified pipeline across Hydra and Login VSI's broader portfolio.
• Own Hydra go‑to‑market: Lead messaging, positioning, launches, customer stories, ROI content, and competitive differentiation for Hydra.
• Activate the Microsoft ecosystem: Develop programs and content that help Microsoft sellers, partners, MSPs, and customers understand and adopt Hydra.
• Enable Sales: Deliver high‑impact sales collateral, competitive materials, account‑based programs, and campaigns that help the Sales team create and close opportunities.
• Build market leadership: Increase Login VSI's visibility and thought leadership across AVD, Windows 365, EUC, and the digital workspace market.
• Own marketing strategy and priorities: Develop the marketing roadmap, prioritize investments, and ensure programs are aligned to company growth objectives and measurable business outcomes.
• Lead and develop the marketing team: Build a high‑performing, accountable team while fostering strong collaboration across Marketing, Sales, Product, and Customer teams.
• Manage performance and ROI: Establish clear KPIs, dashboards, and reporting around pipeline contribution, CAC, campaign performance, and marketing efficiency, and continuously optimize based on results.
• Own marketing operations and budget: Manage the marketing budget, technology stack, agencies, vendors, and processes to ensure resources are deployed effectively and can scale with the business.

What We're Looking For

• 8+ years of B2B SaaS or enterprise software marketing experience
• Proven success generating pipeline and supporting revenue growth
• Strong product marketing and demand generation experience
• Experience marketing technical products to IT and enterprise buyers
• Ability to translate technical capabilities into clear business value and ROI
• Strong analytical skills and comfort measuring marketing impact
• Hands‑on mentality and willingness to execute alongside the team
• Experience managing people, agencies, budgets, or major marketing programs
• Strong cross‑functional collaboration skills across Sales, Product, and technical teams

Nice to Have

• Experience with Microsoft Azure, AVD, Windows 365, Citrix, VMware, DaaS, or EUC
• Experience working with Microsoft sellers, partners, or Marketplace
• Experience launching or scaling an emerging SaaS product
• Familiarity with MSP and enterprise infrastructure markets

What We're NOT Looking For

• Someone who views marketing primarily as a brand function. This role is highly focused on pipeline and revenue impact.
• A large‑company or agency operator expecting a fully staffed organization
• A specialist in one marketing channel who cannot operate across the broader function
• Someone uncomfortable with data, metrics, accountability, or hands‑on execution

Login VSI is an equal opportunity workplace and is an affirmative action employer. Login VSI is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.