Director, Marketing

One&Only Resorts; Big Sky (MT); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical Insurance

Dental, Vision, Life Insurance

401(k) Employer Match

Paid Time Off

Housing assistance

Ski pass program

Complimentary meals on shift

Travel discounts across Kerzner

Job summary

One&Only Moonlight Basin seeks a Director of Marketing to develop and execute commercially driven, omnichannel marketing and communications strategies that strengthen brand positioning and drive awareness, engagement, and revenue growth across domestic and international markets.

You will collaborate with senior leaders and global teams to ensure marcomms activations align with programming calendars and uphold One&Only branding standards across guest touchpoints and channels.

Qualifications

• Minimum of 5 years of progressive experience in Marketing & Communications within a luxury hotel or resort.
• Minimum of 1 year of experience in a similar position.
• Experience in luxury destination marketing preferred.
• Strong commercial acumen with ability to analyze performance data and ROI.
• Exceptional communication, presentation, project management, and relationship-building skills.

Responsibilities

• Develop and lead the resort’s integrated Marketing & Communications strategy aligned with objectives.
• Drive brand awareness, market share, direct bookings, and revenue growth across offerings.
• Define positioning and differentiators in partnership with Global Marketing & Communications.
• Set campaign objectives, budgets, KPIs, and reporting to measure ROI and adjust investments.
• Lead content creation, partnerships, and activations across channels and touchpoints.
• Oversee PR, media relations, and agency partnerships to ensure meaningful exposure.

Skills

Marketing strategy

Brand management

ROI analysis

Stakeholder mgmt

Job description

( 21591 )

At One&Only, we exist to create joy for our guests through anticipation, creativity, precision, empathy and warmth. We tailor every aspect of our guests’ stay to bring their dreams and desires to life. With an atmosphere that’s chic but wonderfully unstuffy™, and a team who are meticulous but warm, we seek to exceed our guests’ expectations at every possible turn.

Amidst fragrant pines and glistening peaks, One&Only Moonlight Basin is a glamorous return to simplicity. Fill days cascading down cool waters, unearthing the magic of Yellowstone National park, skiing on world renowned slopes and retreating to floating evergreen spaces. With abundant knowledge and generosity, we anticipate our guest’s every need and surpass expectations. Whether we are designing the perfect family day out or arranging a romantic private dinner, we approach everything with imagination to spark a sense of playfulness, discovery and adventure. This is not simply our job, it’s our passion.

Job Summary

The Director, Marketing is responsible for developing and executing commercially driven, omnichannel marketing and communications strategies to strengthen brand positioning, drive awareness, engagement, and revenue growth across key domestic and international markets. The Director, Marketing will work closely with the Director of Sales & Marketing, operational division heads, and the Global Marketing & Communications team to ensure marcomms activations are aligned with programming calendars and One&Only global branding standards are maintained across all resort consumer and colleague touchpoints and channels.

Key Duties & Responsibilities

• Develop and lead the resort’s annual integrated Marketing & Communications strategy, aligned with business objectives, global brand positioning, and commercial priorities
• Drive brand awareness, market share, direct bookings, and revenue growth across all resort offerings, including accommodation, dining, wellness, experiences, and events
• Define and communicate the resort’s unique positioning, values, and distinctive selling propositions in partnership with the Global Marketing & Communications team, ensuring differentiation within the luxury hospitality market
• Establish campaign objectives, budgets, KPIs, and reporting frameworks to measure effectiveness, optimize marketing investment, and demonstrate return on investment
• Partner with Resort Leadership, Revenue Management, Sales, and operational departments to identify commercial opportunities and deliver integrated marketing initiatives
• Lead the resort’s storytelling and content strategy, overseeing creative development, brand partnerships, resort activations, signature programming, photography, videography, and post-production
• Develop and manage content distribution across all relevant B2C and B2B channels, including the resort website, social media, CRM, email marketing, advertising, press room, trade communications, and on-property collateral
• Oversee digital marketing and e-commerce performance across SEO, SEM, paid media, social media, website, CRM, and customer acquisition channels, leveraging analytics and customer insights to improve engagement, conversion, and direct booking performance
• Plan and execute integrated print and digital advertising campaigns tailored to priority markets, target audiences, and commercial objectives
• Collaborate with the Global Marketing & Communications team to appoint and manage agency partners across PR, communications, social media, digital advertising, creative, and CRM, while managing local F&B marketing agency relationships through clear scopes of work, defined deliverables, and measurable results
• Champion One&Only global brand standards across all guest-facing touchpoints, ensuring a consistent and elevated brand experience from pre-arrival through post-stay, including guest communications, in-room collateral, amenities, F&B materials, signage, and other resort communications
• Oversee the development and production of Sales & Marketing collateral, including brochures, presentations, advertising materials, sales tools, and destination content, ensuring alignment with brand guidelines and business needs
• Identify and develop strategic local, regional, and international partnerships with luxury lifestyle brands, cultural organizations, destination partners, and relevant experience providers to strengthen positioning, expand audience reach, and generate incremental revenue
• Lead PR and media relations in partnership with the Global Marketing & Communications team, building relationships with key media, journalists, editors, content creators, and KOLs to secure meaningful exposure and strengthen brand reputation
• Oversee PR agency performance, media outreach, press materials, press room content, and media hosting programs, ensuring activities deliver relevant brand exposure and measurable value
• Coordinate crisis communications with Resort Leadership and the Global Marketing & Communications team, ensuring timely, accurate, and consistent messaging
• Monitor luxury hospitality trends, competitive activity, consumer behavior, and emerging marketing platforms to identify opportunities for brand growth and differentiation
• Provide leadership across the resort’s Marketing & Communications function, fostering collaboration, creativity, and accountability while ensuring initiatives are delivered to a high standard, within budget, and on schedule
• Perform additional responsibilities as assigned by the Director, Sales & Marketing and other members of management

Skills, Experience, & Educational Requirements

• Minimum of 5 years of progressive experience in Marketing & Communications within a luxury hotel or resort
• Minimum of 1 year of experience in a similar position
• Exposure to hospitality in a destination environment is preferred
• Proven track record of developing and executing integrated marketing strategies that strengthen brand positioning, increase awareness, and deliver tangible results
• Strong commercial acumen, with the ability to analyze performance data, measure ROI, and translate insights into actionable strategies
• Exceptional communication, presentation, project management, and relationship-building skills, with a high attention to detail

Benefits

• Medical Insurance: 80% Employer-Covered ( Full-Time, Year-Round Only )
• Dental, Vision, and Life Insurance: 100% Employer-Covered ( Full-Time, Year-Round Only )
• 401(k) Program Participation: 4% Employer Match ( Full-Time, Year-Round Only )
• 25 Days of Paid Time Off ( Full-Time, Year-Round Only )
• Subsidized Colleague Housing
• Winter Season Pass Program: Ski Pass or Fitness Pass ( Subject to Availability )
• Complimentary Transportation
• Complimentary Meals on Shift
• On-Property Discounts Across Food & Beverage, Wellness, and Retail
• Travel Discounts Across Kerzner Properties Worldwide

Physical Requirements

• Standing, walking, stooping, kneeling, and bending in an operational environmentfor extended periods
• Frequent bending, twisting, stooping, reaching, and pulling
• Lifting and carrying of loads weighing up to 30 pounds
• Remaining in a stationary position for long periods
• Constantly operating a computer and other office productivity machinery
• Working in outdoor environments, including high altitudes, that may present extreme weather conditions such as snow, ice, rain, heat, wind, etc.

Our brand is expanding faster than ever before. We are investing in the growth of our company, and that means we are committed to investing in you. Join a team that is open-hearted, intuitive, generous, and spontaneous in spirit. We believe in making our guests happy beyond anything they have ever imagined. We wow them at every turn and create memories that will last a lifetime. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.