Director, Marketing

Viva Day Spa Inc.; Austin (TX); Hybrid; USD 130,000 - 140,000; Full time

Benefits offered by this job

Performance-based bonus

Medical, dental, and vision insurance

401(k) with company match

Paid time off

Parental leave

Discounts on services and products

Job summary

Viva Day Spa + Med Spa is seeking a Director of Marketing to lead strategy across brand, digital, acquisition, retention, and market expansion in Austin and future markets. You will shape Viva's premium guest experience, build high-performing teams, and drive measurable growth while managing agency partnerships.

The role reports to the VP of Marketing and supports marketing across Austin, Dallas, and emerging markets with a focus on premium branding and guest engagement.

Qualifications

• 6–8+ years of progressive marketing leadership experience.
• Proven success leading integrated marketing across multiple channels and guest touchpoints.
• Exceptional leadership, communication, and relationship-building skills.
• Experience leveraging AI and emerging technologies to improve marketing effectiveness.
• Strong understanding of CRM, lifecycle marketing, loyalty and membership programs, segmentation, and first-party data strategies.
• Experience managing agency partners across paid media, SEO, web, creative, and public relations.

Responsibilities

• Lead, coach, and inspire Viva's marketing team as the company continues to grow.
• Oversee marketing across acquisition, retention, brand, digital, and every guest touchpoint.
• Partner with the VP of Marketing to establish strategic priorities, allocate resources, and execute annual marketing plans.
• Recruit, develop, and retain exceptional marketing talent while evolving the capabilities of the team.
• Foster strong cross-functional partnerships to support company growth.
• Lead an integrated marketing team and agency partners to deliver measurable business growth.
• Optimize acquisition, retention, customer lifetime value (LTV), and marketing ROI through guest insights, analytics, and attribution.
• Identify new growth opportunities and translate insights into measurable business results.

Skills

Strategic thinking

Leadership

CRM

Lifecycle marketing

Agency management

AI and emerging tech

Tools

CRM software

AI tools

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Director, Marketing

Full Time Senior Management HQ Austin, Austin, TX, US

11 days ago Requisition ID: 1180

Salary Range: $130,000.00 To $140,000.00 Annually

At Viva Day Spa + Med Spa, we believe self-care is a way of life—and we're in the business of helping people feel better inside and out. Women-founded in Austin, Texas, Viva is an award-winning wellness brand redefining the spa and med spa experience. For more than 20 years, we've combined luxury spa services with results-driven medical aesthetics, delivered with the warm, authentic hospitality that keeps guests coming back.

Trusted by thousands of guests each month, Viva has been recognized as Best Spa in Austin year after year, including this year's Austin Chronicle award. We're also proud to be a Top 250 provider for both Allergan Aesthetics and Galderma, the nation's #2 Hydrafacial provider, and the nation's #1 SkinCeuticals Flagship.

As we expand into new markets, we're looking for a Director of Marketing to help shape Viva's next chapter. This is a rare opportunity to help grow one of the country's most respected spa and med spa brands while leading marketing across Austin, Dallas, and future markets.

Our culture is built on care, curiosity, and excellence. We support and challenge each other because that's how exceptional teams—and enduring brands—are built.

The Role

You're an experienced marketing leader who thinks strategically, executes decisively, and develops high-performing teams. You're equally comfortable shaping strategy, translating ideas into action, and rolling up your sleeves when needed.

Reporting to the VP of Marketing, you'll help lead Viva's marketing strategy across brand, digital, acquisition, retention, and market expansion, driving measurable growth while strengthening the guest experience across every touchpoint.

Key Responsibilities

• Lead, coach, and inspire Viva's marketing team as the company continues to grow.
• Oversee marketing across acquisition, retention, brand, digital, and every guest touchpoint.
• Partner with the VP of Marketing to establish strategic priorities, allocate resources, and execute annual marketing plans.
• Recruit, develop, and retain exceptional marketing talent while evolving the capabilities of the team.
• Foster strong cross-functional partnerships to support company growth.

Marketing Performance

• Lead an integrated marketing team and agency partners to deliver measurable business growth.
• Optimize acquisition, retention, customer lifetime value (LTV), and marketing ROI through guest insights, analytics, and attribution.
• Identify new growth opportunities and translate insights into measurable business results.
• Leverage AI and emerging technologies to improve marketing effectiveness, team productivity, and guest engagement while preserving Viva's premium guest experience.

Brand Strategy and Positioning

• Lead the continued evolution of the Viva brand while protecting its premium positioning.
• Shape how Viva's story is told across every guest touchpoint, ensuring it is distinctive, relevant, and authentic.
• Strengthen guest trust, brand affinity, and market differentiation.
• Ensure a consistent brand experience in every market.
• 6–8+ years of progressive marketing leadership experience.
• Proven success leading integrated marketing teams across multiple channels and guest touchpoints.
• Experience building, developing, and inspiring high-performing teams while effectively managing agency and cross-functional partnerships.
• Demonstrated success driving measurable business growth through data-informed marketing strategies and customer insights.
• Background in premium consumer brands preferred, including wellness, beauty, medical aesthetics, luxury retail, hospitality, or other experience-driven businesses.

Qualifications

• Strategic thinker who balances long-term brand building with near-term business performance.
• Strong understanding of acquisition, retention, customer lifetime value (LTV), attribution, marketing ROI, and performance measurement.
• Exceptional leadership, communication, and relationship-building skills.
• Experience leveraging AI and emerging technologies to improve marketing effectiveness while maintaining a premium brand experience.
• Naturally curious, highly organized, and comfortable managing multiple priorities in a fast-paced, growth-oriented environment.
• Strong understanding of CRM, lifecycle marketing, loyalty and membership programs, segmentation, and first-party data strategies.
• Experience managing agency partners across paid media, SEO, web, creative, and public relations.

Salary: $130,000–$140,000 annually

Location: Hybrid in Austin, Texas, with travel to Dallas and future markets

• Performance-based bonus opportunity
• Medical, dental, and vision insurance
• 401(k) with company match
• Three weeks of paid time off, plus paid holidays
• Paid parental leave
• Deep discounts on med spa services, treatments, and retail products
• Friends & Family discounts

Why Viva?

This is an opportunity to help shape the future of one of the country's most respected spa and med spa brands. As we expand into new markets, you'll play a key role in growing our brand, developing an exceptional marketing team, and creating memorable guest experiences.

If you're energized by building teams, elevating brands, and making a measurable business impact, we'd love to hear from you.

Viva Day Spa + Med Spa is proud to be an Equal Opportunity Employer. Employment is contingent upon successful completion of a background check.