Director, Market Intelligence

GlaxoSmithKline; Philadelphia (Philadelphia County); Hybrid; USD 180,000 - 240,000; Full time

Job summary

GlaxoSmithKline in the United States seeks a Director of Market Intelligence to lead research initiatives, synthesize insights from primary and secondary studies, and translate findings into actionable opportunities for marketers.

You will partner with analytics and global Insights teams, drive AI-enabled study design and vendor evaluation, establish AI governance, and coach managers across the Market Intelligence group.

Qualifications

• Bachelor's degree in a scientific or business field.
• Market research experience in a commercial Biopharma company.
• Experience applying AI tools to accelerate research synthesis and stakeholder communications.
• Proven ability to influence decisions using market research results.
• Strong cross-team collaboration and presentation skills.
• Demonstrated AI governance experience within market research or insights functions.

Responsibilities

• Work directly with marketers to recommend and scope market research, leveraging AI tools.
• Manage ongoing market research projects to ensure milestones are achieved.
• Communicate core findings using AI-assisted synthesis for executive summaries.
• Collaborate with analytics, global Insights, and other groups to integrate data sources.
• Synthesize findings to develop brand opportunities for various forums and leadership reviews.
• Progress capabilities by identifying emerging methodologies and AI governance frameworks.
• Lead AI-assisted vendor evaluation and proposal scoring for efficient investment.
• Drive customer journey and patient pathway work using AI to map journeys.
• Manage market research budgets and drive cost-saving initiatives with AI-enabled efficiencies.

Skills

Market insights

AI governance

Cross-functional collaboration

Executive storytelling

Stakeholder influencing

Scientific literacy

Education

Bachelor's degree

Job description

Director, Market Intelligence

The Market Intelligence Director will partner directly with marketers to recommend, plan and execute market research, in pursuit of a deeper understanding of customers' attitudes, beliefs and motivations. The Director will synthesize across all research studies, collaborate with analytics counterparts and provide a concise narrative of opportunities that he/she will share in various forums (insight sessions, ops/strategic planning, etc.) to influence marketers to act. This role will also play a key role in continuing to progress our capabilities, with a goal of uncovering ways (new vendors, new methodologies, and AI-powered approaches) to uncover more authentic, timely and actionable insights.

The Director will report into the head of the Commercial Insights lead team and will work with teammates (market researchers, business analytics) to tie together primary and secondary research in the pursuit of better customer understanding & business opportunities. The Director will also collaborate and coordinate with global Insights team on the research projects. The primary stakeholders for this role will be the Senior Directors, Directors, and Managers within the Business Unit.

The responsibilities of the Director include but are not limited to the following.

• Work directly with marketers to recommend & scope market research, leveraging AI tools to accelerate study design, discussion guide development, and demand study planning across therapeutic areas including complex anti-infective launches
• Manage ongoing market research projects to ensure milestones are being achieved
• Communicate core market research findings; employ AI-assisted synthesis to distill insights from ATU tracking, qualitative research, and eDetail studies into clear, stakeholder-ready narratives and executive summaries
• Collaborate with other groups to pull in additional voice of customer findings (analytics, global Insights, etc.), integrating secondary data sources such as IQVIA with primary research using AI-enabled analysis to strengthen the business story
• Synthesize across multiple findings to develop brand opportunities that will be shared in various venues (Strat/Ops Plans, CLT decks, Insight Review Sessions, investor materials, etc.); use AI to accelerate cross-study synthesis and surface patterns across large research bodies
• Progress market research capabilities by identifying emerging methodologies and refreshing list of vendors - and pioneering the responsible integration of AI into the market research workflow, including establishing AI governance frameworks and PMR process standards for the team
• Lead AI-assisted vendor evaluation and proposal scoring, applying structured comparison frameworks to drive objective vendor selection and maximize research investment efficiency
• Drive customer journey and patient pathway work, leveraging AI to map, redesign, and document HCP and patient journeys that surface actionable commercial opportunities
• Manage market research budgets and oversee cost saving initiatives across BUs, with AI-enabled efficiencies reducing cycle time on synthesis, reporting, and vendor assessment
• Coaching and guiding Market Intelligence managers in the team on best practices in market research, cross-team collaboration, and the effective use of AI tools to enhance insight quality and delivery speed

Qualifications:

• Bachelor's degree
• Market research experience in a commercial Biopharma company
• Methodological knowledge of and experience in relevant market research approaches and techniques with a mindset of continuous improvement
• Proven ability to use market research results to influence decision-making and drive forward opportunities
• Evidence of business acumen, cross-team collaboration, communication, and presentation skills
• Demonstrated experience applying AI tools to accelerate research synthesis, study design, stakeholder communications, and insight delivery

Preferred Qualifications:

• 10+ years of market research experience with the last few being in the lead role
• Knowledge and experience working in the field of Specialty/Immunology. This would include complex elements of sales promotion across Biologics and Vaccines, non-retail, patient gateways, field reimbursement engagement, buy and bill selling models, longer selling cycles, and contracting
• Experience leading AI governance initiatives within a Pharma market research or commercial insights function, including establishing responsible use standards and process frameworks for the team
• Track record of leveraging AI to deliver faster, higher-quality insights across ATU tracking, qualitative synthesis, customer journey mapping, and vendor/proposal evaluation

Work Location and Setup

This position is based in the United States and offers a hybrid work arrangement, balancing time in the office with remote work to support flexibility and collaboration.

We are excited to hear from candidates who are ready to step into a role where their insights shape our commercial strategy and foster a culture of curiosity and continuous learning.

#GSKCommercial

#LI-GSK

Skills

Customer Insights, Data to Insights, Digital Fluency, Influencing Without Authority, Market Knowledge, Scientific Literacy

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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