Director, Market Intelligence

GSK; Philadelphia (Philadelphia County); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

GSK is seeking a Director of Market Intelligence to lead research efforts, apply AI-driven methodologies, and turn insights into actionable business opportunities. The role collaborates with marketers, analytics teams, and global Insights to strengthen strategic decision-making across therapeutic areas.

Responsibilities include leading AI governance, vendor evaluation, and multi-source synthesis, while driving efficiency in budget and delivery.

Qualifications

• Bachelor's degree and 10+ years in market research in biopharma.
• Experience influencing decision-making with market research results.
• Proven ability to lead AI governance initiatives in pharma insights.
• Strong cross-team collaboration and communication skills.

Responsibilities

• Partner with marketers to scope market research and apply AI-enabled study design.
• Manage ongoing market research projects and milestones.
• Synthesize findings into executive summaries for stakeholders.
• Lead AI-assisted vendor evaluation and scoring.
• Drive customer journey mapping with AI to uncover opportunities.
• Oversee market research budgets and cost-saving initiatives.
• Coach Market Intelligence managers on best practices.

Skills

Market research leadership

AI governance

Cross-functional collaboration

Stakeholder communication

Education

Bachelor's degree

Tools

AI tools

Job description

Director, Market Intelligence

The Market Intelligence Director will partner directly with marketers to recommend, plan and execute market research, in pursuit of a deeper understanding of customers' attitudes, beliefs and motivations. The Director will synthesize across all research studies, collaborate with analytics counterparts and provide a concise narrative of opportunities that he/she will share in various forums (insight sessions, ops/strategic planning, etc.) to influence marketers to act. This role will also play a key role in continuing to progress our capabilities, with a goal of uncovering ways (new vendors, new methodologies, and AI-powered approaches) to uncover more authentic, timely and actionable insights. The Director will report into the head of the Commercial Insights lead team and will work with teammates (market researchers, business analytics) to tie together primary and secondary research in the pursuit of better customer understanding & business opportunities. The Director will also collaborate and coordinate with global Insights team on the research projects. The primary stakeholders for this role will be the Senior Directors, Directors, and Managers within the Business Unit.

• Work directly with marketers to recommend & scope market research, leveraging AI tools to accelerate study design, discussion guide development, and demand study planning across therapeutic areas including complex anti-infective launches
• Manage ongoing market research projects to ensure milestones are being achieved
• Communicate core market research findings; employ AI-assisted synthesis to distill insights from ATU tracking, qualitative research, and eDetail studies into clear, stakeholder-ready narratives and executive summaries
• Collaborate with other groups to pull in additional voice of customer findings (analytics, global Insights, etc.), integrating secondary data sources such as IQVIA with primary research using AI-enabled analysis to strengthen the business story
• Synthesize across multiple findings to develop brand opportunities that will be shared in various venues (Strat/Ops Plans, CLT decks, Insight Review Sessions, investor materials, etc.); use AI to accelerate cross-study synthesis and surface patterns across large research bodies
• Progress market research capabilities by identifying emerging methodologies and refreshing list of vendors — and pioneering the responsible integration of AI into the market research workflow, including establishing AI governance frameworks and PMR process standards for the team
• Lead AI-assisted vendor evaluation and proposal scoring, applying structured comparison frameworks to drive objective vendor selection and maximize research investment efficiency
• Drive customer journey and patient pathway work, leveraging AI to map, redesign, and document HCP and patient journeys that surface actionable commercial opportunities
• Manage market research budgets and oversee cost saving initiatives across BUs, with AI-enabled efficiencies reducing cycle time on synthesis, reporting, and vendor assessment
• Coaching and guiding Market Intelligence managers in the team on best practices in market research, cross-team collaboration, and the effective use of AI tools to enhance insight quality and delivery speed

• Bachelor's degree
• Market research experience in a commercial Biopharma company
• Methodological knowledge of and experience in relevant market research approaches and techniques with a mindset of continuous improvement
• Proven ability to use market research results to influence decision-making and drive forward opportunities
• Evidence of business acumen, cross-team collaboration, communication, and presentation skills
• Demonstrated experience applying AI tools to accelerate research synthesis, study design, stakeholder communications, and insight delivery

• 10+ years of market research experience with the last few being in the lead role
• Knowledge and experience working in the field of Specialty/Immunology. This would include complex elements of sales promotion across Biologics and Vaccines, non-retail, patient gateways, field reimbursement engagement, buy and bill selling models, longer selling cycles, and contracting
• Experience leading AI governance initiatives within a Pharma market research or commercial insights function, including establishing responsible use standards and process frameworks for the team
• Track record of leveraging AI to deliver faster, higher-quality insights across ATU tracking, qualitative synthesis, customer journey mapping, and vendor/proposal evaluation

Work Location and Setup This position is based in the United States and offers a hybrid work arrangement, balancing time in the office with remote work to support flexibility and collaboration.

We are excited to hear from candidates who are ready to step into a role where their insights shape our commercial strategy and foster a culture of curiosity and continuous learning.

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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We are a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. Find out more on our career site.