Director, Market Development

Siemens Healthineers; Malvern (Chester County); On-site; USD 141,000 - 194,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Life insurance

Disability insurance

Paid parking/public transportation

Paid time off

Paid sick leave

Job summary

Siemens Healthineers seeks a Market Development Manager to lead commercial adoption, clinical implementation, and market expansion of the VUZE platform across North America. The role accelerates customer adoption, utilization growth, sales readiness, and clinical success through close collaboration with Sales, Marketing, Product Management, and key customer stakeholders.

The position serves as the field-based subject matter expert, ensuring onboarding, workflow integration, and sustainable

Qualifications

• Bachelor’s degree or equivalent experience required.
• Minimum of 5 years of experience in medical devices, image-guided surgery, robotic navigation or related technologies.
• Demonstrated success in sales, market development, clinical support, applications, product marketing, or customer-facing roles in the medical device industry.
• Excellent interpersonal and communication skills.
• Highly motivated to work with innovative image-guidance technologies and continuously learn new solutions.
• Proven ability to work effectively as part of a team.
• Experience launching new medical technologies and collaborating with surgeons and hospital stakeholders in the OR is preferred.

Responsibilities

• Commercialization & Launch: support North American launch strategy for the new product and improve customer engagement and utilization.
• Market Development & Customer Adoption: expand user base through strategic engagement and adoption initiatives.
• Sales Readiness & Enablement: partner with Marketing to educate sales teams and develop customer materials.
• Clinical Support, Demonstrations & Applications Training: conduct product demonstrations and hands-on training for customers.

Job description

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

Lead the commercial adoption, clinical implementation, and market expansion of the VUZE platform in Spine across North America. This role is responsible for accelerating customer adoption, utilization growth, sales readiness, and clinical success through close collaboration with Sales, Marketing, Product Management, and key customer stakeholders.

The Market Development Manager serves as the commercial and clinical adoption leader for VUZE and acts as the primary field-based subject matter expert, ensuring successful customer onboarding, workflow integration, and sustainable procedural growth.

Commercialization & Launch

• Support execution of the North American launch strategy for the new product, identify barriers and recommend actions to improve customer engagement and utilization.
• Develop and implement adoption plans designed to accelerate utilization and procedural growth.
• Collect and communicate customer, field, and market feedback to support future product and business strategy enhancements and serve as the primary liaison between Product Management and the North American commercial organization
• Monitor competitive technologies, market dynamics, customer needs, and industry trends to support commercial strategy and positioning.

Market Development & Customer Adoption

• Drive expansion of the user base through strategic customer engagement and adoption initiatives.
• Identify and support early adopter sites and key customer accounts.
• Establish and share best practices to facilitate long-term utilization and adoption.
• Identify, develop, and engage Key Opinion Leaders (KOLs) and reference centers to drive clinical advocacy, education, customer evaluations, peer-to-peer engagement, and adoption of the VUZE platform.

Sales Readiness & Enablement

• Partner with Marketing on educational initiatives and training programs related to the new product to support continued commercial expansion and adoption of the new product.
• Educate sales teams on product functionality, clinical workflows, competitive positioning, and customer value propositions.
• Support development and delivery of customer and field educational materials in collaboration with Marketing.
• Partner with Regional Sales Leaders, Product Specialists and Account Managers to support strategic opportunities, evaluations, and conversion of early adopter accounts.

Clinical Support, Demonstrations & Applications Training

• Conduct product demonstrations, workshops, and customer evaluations.
• Deliver hands-on applications training for customers and field personnel.
• Support installation, onboarding, and workflow implementation activities.
• Partner with Sales, Marketing, and Product Management to ensure consistent customer experience throughout the adoption journey.

Qualification & Experiences

• Bachelor’s degree or equivalent experience required.
• Minimum of 5 years of experience in medical devices, image-guided surgery, surgical navigation, robotics, advanced visualization, or related technologies, preferably within spine surgery.
• Demonstrated success in sales, market development, clinical support, applications, product marketing, or customer-facing roles within the medical device industry.
• Excellent interpersonal skills and communication skills.
• Highly motivated to work with innovative image-guidance technologies and continuously learn new solutions.
• Proven ability to work effectively as part of a team.
• Experience launching new medical technologies, driving adoption of new products and working directly with surgeons and hospital stakeholders in the operating room environment preferred.

Attributes & Skills

• You thrive in ambiguous environments, can build processes from the ground up, and are comfortable adapting strategies as market needs evolve
• You have strong presentation and communication skills enabling you to communicate easily and on an equal footing with surgeons, technologists and healthcare leaders.
• You navigate complex clinical environments with professionalism, confidence and emotional intelligence.
• You listen effectively and understand customer needs and clinical workflows to build rapport and credibility with customers.
• You are self-motivated, proactively drive issues forward, and are highly implementation-oriented.

Who we are

We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work

When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

To find out more about Siemens Healthineers businesses, please visit our company page here.

The Base Pay Range For This Position Is

$141,340 - $194,337

Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.

Position must have full access to Siemens Healthineers' client sites to perform the essential functions of this position. Many clients require Siemens Healthineers employees and representatives to meet certain Vendor Credentialing requirements before they will be allowed to have access to their sites. Unless prohibited by law, position must meet all Vendor Credentialing requirements necessary to have full client access and must continue to meet those requirements during the course of employment in this position. These requirements vary by client and may include, but are not limited to: Proof of valid identification (photo, driver's license, SSN) Criminal background checks Drug screens Immunizations (COVID-19, Hep B, MMR, Varicella, Influenza, Tetanus) Annual TB testing Healthcare training.

Equal Employment Opportunity Statement

Siemens Healthineers is an Equal Opportunity and Affiantive Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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Siemens Healthineers is committed to equal employment opportunity. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations. If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form here. If you’re unable to complete the form, you can reach out to our HR People Connect People Contact Center for support at [e-mail]. Please note HR People Connect People Contact Center will not have visibility of your application or interview status.

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Export Control

“A successful candidate must be able to work with controlled technology in accordance with US export control law.” “It is Siemens Healthineers’ policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.”

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