Director, Market Data & Analytics

Jobtailor; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor in Austin, TX is seeking a senior marketing analytics leader to own measurement and MI metrics, shaping data-driven decisions across campaigns and channels.

You will build cross-pod reporting, asset attribution, and maintain the Databricks data warehouse, collaborating with Marketing Ops and web teams to deliver timely insights to senior leadership.

Qualifications

• 6+ years in marketing analytics, marketing/revenue operations, or data analytics.
• Hands‑on with marketing‑measurement platforms (media monitoring / SOV / social analytics).
• Working fluency with a modern data stack (Databricks or equivalent).
• Strong communicator who turns data into a clear story for senior leaders.
• High AI fluency; comfortable with MCP/agentic tooling.
• Familiarity with AEO/GEO measurement and SEO/SEM fundamentals.
• SQL / analytics‑engineering fluency; dashboarding.

Responsibilities

• Own the measurement layer.
• Define and operate the core MI metrics with rigorous, transparent, in-house methodology that leadership can trust and query any time.
• Build cross-pod performance reporting (PR, social, influencer, podcast, customer excellence) and connect it to campaigns and market themes.
• Stand up per-asset attribution so the function can show what converted.
• Administer the measurement stack, including onboarding, dashboards, and live MCP access.
• Build and maintain the MI Databricks data warehouse.
• Collaborate with the web team on AEO/GEO optimization.
• Distribute the data.
• Pipe MI intelligence back out through TrendIQ so other teams get relevant, timely context.
• Partner with Marketing Ops on data-ownership boundaries.

Tools

Databricks

Job description

Responsibilities

• Own the measurement layer
• Define and operate the core MI metrics with rigorous, transparent, in-house methodology that leadership can trust and query any time
• Build cross-pod performance reporting (PR, social, influencer, podcast, customer excellence) and connect it to campaigns and market themes
• Stand up per-asset attribution so the function can show what converted
• Administer the measurement stack, including onboarding, dashboards, and live MCP access
• Build and maintain the MI Databricks data warehouse
• Collaborate with the web team on AEO/GEO optimization
• Distribute the data
• Pipe MI intelligence back out through TrendIQ so other teams get relevant, timely context
• Partner with Marketing Ops on data-ownership boundaries

Requirements

• 6+ years in marketing analytics, marketing/revenue operations, or data analytics
• Hands‑on with marketing‑measurement platforms (media monitoring / SOV / social analytics)
• Working fluency with a modern data stack (e.g. Databricks or equivalent)
• Strong communicator who turns data into a clear story for senior leaders
• High AI fluency; comfortable with MCP/agentic tooling
• Familiarity with AEO/GEO measurement and SEO/SEM fundamentals
• SQL / analytics‑engineering fluency; dashboarding

Core Competencies

Expertise in marketing analytics and data operations, with a strong focus on measurement methodologies, data storytelling, and cross‑functional collaboration. Proficient in managing modern data stacks and delivering actionable insights through advanced analytics and reporting.