Director, Lifecycle Marketing: Mortgage Cross-Sell Growth

Rocket Companies; United States; Remote; USD 150,000 - 190,000; Full time

Benefits offered by this job

Health benefits

Benefits program

Job summary

Rocket Loans in Detroit is seeking a Director, Lifecycle Marketing to lead mortgage-to-loans cross-sell initiatives across digital channels and manage a portfolio of growth projects that enhance the Rocket Loans ecosystem.

You will influence internal stakeholders, orchestrate multi-channel campaigns, and translate test results into actionable insights that improve client experience and business performance in a fast-paced, innovative environment.

Qualifications

• Strong collaborator who can operate effectively without direct reporting authority.
• Skilled at building relationships and communicating professionally across multiple leadership levels, including executive-level presentation and storytelling.
• Excellent written and oral communication skills with ability to condense complex analyses into digestible narratives.
• Strong prioritization and organizational skills with demonstrated ability to manage multiple initiatives simultaneously.
• Experienced in project management, particularly around channel or product launches involving cross-functional teams.
• Comfortable interfacing with creative, data, and training teams to bring campaigns to market.

Responsibilities

• Own mortgage-to-loans cross-sell strategy across digital channels, email, direct mail, and coordinated channel integration on Rocket.com, Rocket Mortgage Mobile, and Mortgage Servicing.
• Manage Live Channels audience expansion and calendar coordination to optimize referral timing and performance.
• Design and execute tests on behalf of Rocket Loans that measure relative performance when channels offer or rotate other financial services products.
• Report out on results and provide data-driven recommendations to senior leadership across Rocket business units.
• Manage multiple concurrent projects to appropriate timelines, balancing mortgage-to-loans priorities with emerging business initiatives and special projects such as Redfin pilots.
• Interface with other Rocket financial services business unit senior leadership to advocate for Rocket Loans, provide performance feedback, and gather cross-functional insights.
• Ensure client experience protection by monitoring voice-of-customer channels and translating feedback into process improvements.
• Increase market share of Rocket Loans within the Rocket Mortgage Servicing base's personal loan demand.

Skills

Collaborative influence across units

Executive communication

Storytelling with data

Multi-channel marketing

Project management

Audience optimization

Job description

Rocket Loans in Detroit is seeking a Director, Lifecycle Marketing to lead mortgage-to-loans cross-sell initiatives across digital channels and manage a portfolio of growth projects that enhance the Rocket Loans ecosystem.

You will influence internal stakeholders, orchestrate multi-channel campaigns, and translate test results into actionable insights that improve client experience and business performance in a fast-paced, innovative environment.