Director Key Accounts

Sonifi-1; United States; On-site; USD 65,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with employer match

Paid time off (PTO)

Flexible work arrangements

Professional development opportunities

Pet insurance

On-demand pay

Job summary

SONIFI is seeking a Director, Key Accounts to grow and maintain high-value hospitality clients while expanding SONIFI’s footprint. You will manage relationships with owners, operators, and decision-makers, drive opportunities, and ensure high customer satisfaction.

You’ll lead pipeline and strategy, collaborate across Marketing, Product, Operations, and Finance, and coordinate resources to meet quarterly quotas in a fast-paced, high-growth environment.

Qualifications

• Four-year degree in Business or related field; 7+ years enterprise sales experience.
• Experience selling hardware, content and/or software to hospitality.
• Proven track record of account expansion and meeting growth quotas.
• Strong business acumen, negotiation, and presentation skills.

Responsibilities

• Manage and expand assigned key accounts; develop relationships with decision-makers and influencers.
• Drive sales pipeline from prospect to close; forecast in Salesforce and meet quota.
• Develop trusted-advisor relationships; conduct customer calls, pitches, and QBRs with Customer Success.
• Ensure solutions meet customer needs and align with SONIFI capabilities; coordinate resources.

Skills

Enterprise sales

Key accounts management

Negotiation

Presentation

Communication

Sales strategy

Education

Bachelor’s degree in Business or related field

Equivalent education and experience

Tools

Salesforce

Microsoft Word

Excel

PowerPoint

Job description

Posted Friday, August 21, 2026 at 6:00 AM

SONIFI is known around the world as the best guest technology provider in hospitality, and it’s all because of the people behind the technology. For more than 45 years, SONIFI has been where employees thrive on collaboration and curiosity, helping hotels solve challenges with patented innovations that shape technology experiences for staff, guests, and the best companies in the industry. For the next step in your career, it’s time to set a new standard with SONIFI.

Help grow and strengthen some of SONIFI’s most important customer relationships. We’re looking for a Director, Key Accounts who will primarily grow and maintain high-profile key accounts while expanding SONIFI’s footprint, acquiring high-value accounts, growing and upselling existing business, and driving strong retention through relationship management and customer satisfaction. This is a high-growth sales environment with an assigned quota tied to revenue and gross profit growth objectives.

Account assignments will include some of the most important management companies, ownership groups, and other operators in hospitality or adjacent verticals. You’ll sell SONIFI’s full product offering, strategically develop assigned accounts for long-term success, and tactically drive business to meet quota.

What you’ll do

Reporting to the VP of Key Accounts & GIA Sales, you’ll manage and expand assigned key accounts while developing relationships with key decision-makers, influencers, architects, contractors, FF&E vendors, and other referral sources that can advance SONIFI’s market share and position within each account.

• Drive and manage the sales pipeline from prospect through the entire sales cycle, including prompt and accurate documentation and forecasting in Salesforce. Identify and grow opportunities within the assigned account base to achieve and exceed quota while balancing existing account needs, prospecting, and Salesforce administration responsibilities.
• Develop trusted-advisor relationships by continually assessing and validating customer needs and building strong, long-lasting relationships. Proactively conduct customer calls, sales pitches, and presentations; manage ad hoc account inquiries; and partner closely with Customer Success on QBRs and ongoing customer engagements that support retention, cross-selling, and upselling.
• Ensure appropriate solutions are designed and proposed in the mutual best interests of the customer and SONIFI, considering installability, supportability, and customer satisfaction. Problem-solve for customers and coordinate the involvement of necessary SONIFI resources, including shepherding high-priority requests and incident escalations when needed.
• Become an expert on SONIFI products and solutions through ongoing education and knowledge refinement so you remain a trusted resource for customers. Stay informed about industry trends, technological advancements, and competitor activities.
• Collaborate closely with team members on sales targets, presentations, meeting schedules, sales pitches, and opening new business for SONIFI. Coordinate with Marketing, Product, Operations, Sales Engineering, Finance, Implementations, Support, and other departments to execute campaigns and support successful customer and sales outcomes.
• Prepare and consult with internal departments to ensure site surveys, proposals, rate requests, contracts, and related activities are followed up on and completed within timeframes acceptable to the client. Contribute to SONIFI’s strategic planning, including performance objectives, financial targets, and critical milestones.
• Attend relevant trade shows and events to gather new leads and represent SONIFI positively and professionally, while functioning as a collaborative leader and role model for others on the team.

What you’ll need

• Four-year degree in Business or a related field, or the equivalent combination of education and/or work experience, with a minimum of seven years of enterprise sales experience, preferably with a systems/software focus. Direct experience managing large relationships and multiple accounts is required, with ideally at least five years of experience selling hardware, content, and/or software to the hospitality industry.
• A successful history of driving account expansion and upsells within existing key accounts and achieving growth quotas.
• Strong business acumen, communication proficiency, negotiation, collaboration, customer focus, and a results-driven approach, along with the self-motivation and ability to work with minimal supervision.
• Excellent listening, negotiation, and presentation skills, with the ability to understand and articulate basic technical concepts, such as product specifications, to various audiences.
• Demonstrated ability to communicate, present, and influence credibly and effectively at all levels of an organization, including executive and C-level stakeholders, and to build and maintain positive, professional relationships with difficult or demanding customers.
• Experience delivering client-focused solutions based on customer needs and facilitating customer meetings. You must be able to analyze specific customer needs, organize complex technical solutions, evaluate alternatives from both the customer and business-impact perspectives, and make appropriate recommendations based on financial, business, and operational practices.
• Practical experience with Microsoft Word, Excel, PowerPoint, and Salesforce is required. You must also be able to manage multiple priorities, work effectively under deadlines, exercise strong judgment, and work professionally and collaboratively with others.
• Ability and willingness to travel up to 40% of the time, or as business needs dictate. Some evening or weekend work may also be necessary to meet deadlines, and the position may occasionally be called upon to provide direction or approval outside normal business hours, including weekends.

Together, we can build your future!

We offer a competitive compensation package including

• health
• dental
• vision
• 401(k) with employer match
• paid time off (PTO)
• flexible work arrangements
• professional development opportunities
• pet insurance
• on-demand pay

Compensation for this position generally starts at $65,000 to $125,000 annually and varies based on experience, education, specialty, training, and geographic location.

SONIFI and SONIFI Health are proud to be an Equal Opportunity Employer. All qualified applicants will be considered regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

SONIFI participates in E-Verify to confirm authorization to work in the United States.