Director, Integrated Strategy

Publicis Groupe; New York (NY); On-site; USD 107,000 - 146,000; Full time

Job summary

Publicis Groupe in New York City seeks a Director, Integrated Strategy to lead integrated creator programs for luxury brands. You will partner with Brand Leads, oversee multiple workstreams, and translate brand priorities into creator-first strategies that drive awareness, engagement, and conversion.

This NYC-based role requires hands-on senior leadership, client service excellence, and the ability to blend data with creative thinking across paid media, PR, and affiliate channels.

Qualifications

• 7-10+ years in influencer/creator marketing, social/digital strategy, with luxury brand exp.
• Minimum of 3 years of direct-management experience.
• Deep understanding of creator ecosystems and major platforms (TikTok, Meta, YouTube).
• Hands-on experience with influencer marketing platforms and social listening/analytics tools.
• Proven success translating marketing objectives for luxury brands into measurable programs.
• Strong relationship management, collaboration with peers, and multi-workstream leadership.

Responsibilities

• Serve as the main point of contact for Brand Client(s) across creator programs.
• Provide exceptional client service and white-glove experience.
• Lead strategic A&I planning and client briefs with cross-functional teams.
• Oversee multiple workstreams, ensuring excellence and cross-functional collaboration.
• Translate brand priorities into actionable creator-first strategies driving awareness and conversion.
• Develop integrated creator strategy including creator mix and content direction.
• Translate reporting into insights and strategic recommendations tied to KPIs.
• Provide data-informed recommendations to evolve creator strategy.
• Maintain expert knowledge of creator culture and beauty space.
• Collaborate with Division Lead to ensure executional excellence and thought leadership.
• Manage and mentor team to grow the next generation of leaders.
• NYC-based role with in-person meetings 1-2 times per week.

Skills

Influencer marketing

Strategy

Luxury brands

Team leadership

Creativity

Client management

Communication

Tools

Captiv8

Traackr

CreatorIQ

Tagger

Sprinklr

Sprout

Talkwalker

Buffer

Power BI

Tableau

Infegy

Comscore

Shareablee

Job description

Company description

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

Ready to join us?

Overview

The Director, Integrated Strategy serves as the architect of integrated creator strategy for select Luxury/Prestige Brand Client(s). Internally, the Director will support the the LUXE Division Lead to bring these strategies to life on behalf of the LUXE brand. They will be the trusted strategic advisor for the Client Brand Lead(s) in driving efficiencies and maximizing value from Paid Creator and the larger Advocacy & Influence (A&I) ecosystem. They will serve as the day-to-day client lead and collaborate closely with all other verticals within the brand pod - Creator Management, Creative, and Project Management.

This NYC-based role brings together overall brand vision, creator and campaign management, creative, data and reporting–and understands how creator/influencer marketing complements and works alongside key marketing channels in the mix, such as paid media, PR/earned, and affiliate. By tapping into your deep platform and creator expertise, along with strong account management and business development experience, you’ll lead strategic A&I planning, manage day-to-day execution with your team, and ensure every initiative ties back to measurable business goals and outcomes.

Responsibilities

• Serve as the main point of contact for the Brand Client(s) across creator marketing programs, ensuring clarity, alignment, and excellence in execution.

• Provide exceptional client service, anticipating needs, communicating proactively, and delivering a white-glove experience that builds long-term trust.

• Partner with Brand Client Lead(s), their teams, and key stakeholders to influence strategic direction, and lead strategic A&I planning and client briefs alongside Creator Management & Relations, Creative, and Data & Reporting on the Onefluential side.

• Oversee multiple workstreams, ensuring excellence, innovation, and cross-functional collaboration.

• Translate brand priorities into actionable creator-first strategies that drive awareness, engagement, and conversion.

• Develop and guide integrated creator strategy including creator mix, platform approach, content direction, and best practices.

• Translate reporting outputs into actionable insights and strategic recommendations, connecting creator performance to business KPIs.

• Provide forward-looking, data-informed recommendations to continuously evolve creator strategy.

• Maintain expert understanding of the creator and cultural landscapes, and beauty space.

• Partner with the SVP, VP, Integrated Strategy and Division Lead on ensuring executional and strategic excellence for your Brand(s) and across the division, as well as proactive sharing and collaboration with peers to consistently evolve and optimize integrated creator strategy and agency thought-leadership.

• Manage and mentor team to grow the next generation of strategic leaders.

• This role is NYC-based and will require in-person meetings with Clients (at Hudson Yards) 1-2 times per week (on average); can be flexible and will work with Division Lead on parameters and cadence.

Qualifications

• 7-10+ years of experience in influencer/creator marketing, social strategy and/or digital strategy, with 2+ years of luxury/prestige brands experience.

• Minimum of 3 years of direct-management experience.

• Deep understanding of creator/influencer ecosystems, social platforms (TikTok, Meta, YouTube), and emerging trends.

• Hands-on experience with platforms as it relates to:

  • Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger, etc.)

  • Social Media Management/Listening (Sprinklr, Sprout, Talkwalker, Buffer, etc.)

  • Analytics & Insights (Power BI, Tableau, Infegy, Comscore/ Shareablee, Demographics Pro, etc.)

• Proven success translating marketing objectives for luxury/prestige brands into elevated and engaging creator programs that deliver measurable business results.

• Exceptional relationship management skills, trusted by clients, respected by creators, and collaborative with peers.

• Strong organizational, analytical, and communication skills with the ability to manage multiple fast-moving workstreams.

• Passion for luxury beauty and culture, and the creators who move them both forward.

• A desire to flex your current skillset, and an innate curiosity to learn new skills and disciplines on the job.

You’re an Ideal Fit if:

• You have Influencer/Creator Marketing and Integrated Marketing and/or IAT experience, and are adept at bringing Creative and Data together in innovative ways.

• Aside from Influencer/Creator and Social Media Marketing, you have experience in (or closely collaborating with) at least three (3) of the following fields: Paid Media, Public Relations/Communications, Affiliate Marketing, eCommerce, Research & Analytics, Brand Strategy, Audience Strategy/CRM, and Emerging Media & Technology.

• You want to shape how the world’s most iconic and leading luxury beauty brands connect with culture and consumers through integrated creator marketing. You want to play a key role in defining what influence looks like today, building programs that drive not just awareness, but authentic connection and brand advocacy.

• You’re energized by fast-moving brands and thrive in the space between creative and data. You’re equal parts relationship-builder and strategist, just as comfortable in a brainstorm as in a budget review.

• You love that no two days are the same, you want to lead conversations with brand engagement leads, work directly with creators shaping culture, and partner with data and analytics teams to transform numbers into narratives.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $106,780.00 - USD $146,100.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/14/2026.