Director, Integrated Media Planning

Rainstorm Direct; United States; On-site; USD 180,000 - 210,000; Full time

Job summary

Rainstorm Direct is seeking a Director, Integrated Planning to lead strategic media planning across Converged TV, linear TV, CTV and beyond. You will unify planning across channels, optimize reach and frequency, and leverage data and attribution to drive measurable growth for major agency clients.

In this remote role with periodic travel, you will mentor teams, partner with cross-functional colleagues, and develop proprietary tools to enhance planning effectiveness while shaping a compelling

Qualifications

• 10+ years of agency media planning experience with national accounts.
• Strong analytical and data-driven approach to planning.
• Excellent written and verbal communication skills.

Responsibilities

• Lead the development of converged TV media strategies for national clients.
• Oversee integrated planning across linear TV, CTV, and OLV/YouTube.
• Plan and manage national campaigns with potential local campaigns.
• Build strong client relationships and present insights and recommendations.
• Coach, mentor, and support planning team members.
• Contribute to proprietary tools and attribution models.

Skills

Strategic thinking

Analytical

Client relations

Cross-functional leadership

Mentoring

Storytelling

Data-driven

Tools

Nielsen

Comscore

iSpot

Innovid

MRI

Job description

The Director, Integrated Planning is a senior strategic leader that develops converged media strategies bridging linear TV, CTV, and OLV/YouTube, and considering other channels like audio, print, OOH, social, and search. This role unifies planning across channels especially Converged TV, optimizes audience reach and frequency, and uses data, attribution, and performance insights to provide ongoing optimization recommendations and drive measurable business growth. The Director serves as a trusted client advisor, leads cross-functional collaboration, mentors planning talent, vets new partner and currency opportunities, contributes to proprietary tools and measurement approaches, and supports new business through clear, compelling strategic storytelling.

While this is a remote role, periodic travel and accommodating meetings in different time zones is expected.

What does a Director, Integrated Planning do at Rainstorm Direct?

Strategic Media Leadership

• Lead the development of converged TV media strategies that drive measurable business growth on our largest agency clients ($10-30M+)
• Oversee integrated planning across linear TV, CTV, OLV/YouTube while also taking into consideration audio, print, OOH, social, and search as needed
• Plan and manage primarily national campaigns, with an ability to plan local campaigns on an as need basis
• Focus on brand and performance KPIs, including reach, frequency, efficiency, and business outcomes (e.g.: Response, Orders, Revenue, etc.)
• Use proprietary, first and third-party data to target audiences effectively and shape strategic recommendations to minimize duplicated reach across linear and streaming platforms
• Analyze response data, audience insights, and attribution outputs to optimize active campaigns and inform future recommendations

Client Relationship & Thought Leadership

• Build strong client relationships by demonstrating curiosity, business understanding, and a clear point of view on strategic media investment
• Present integrated media plans, campaign results, insights, and actionable recommendations to client stakeholders
• Develop and pitch innovative media ideas that expand client relationships and media footprints
• Communicate clearly and persuasively through objectives, strategies, points of view, and data-driven storytelling
• Coach, mentor, and support the development of planning team members and cross-department partners

Media, Technology & Innovation

• Learn, utilize, and actively contribute to the development of proprietary agency tools, technology platforms, and attribution models to maximize campaign performance
• Deep understanding of Demand Side Platforms (DSPs), automated content recognition (ACR) data, and data clean rooms
• Strong familiarity with upfront and scatter market dynamics both on the linear and CTV side and with programmatic guaranteed (PG) and private marketplace (PMP) deals

Business Development

• Prepare and deliver compelling media strategy pitches for new business
• Quickly ramp up on new business categories and competitive landscapes
• Leverage data-driven storytelling to communicate a clear and strategic narrative

What do we look for in a Director, Integrated Planning?

• 10+ years of agency media planning experience with national accounts, with expertise in linear TV, CTV, and performance-driven media
• Expertise in Converged TV planning; cross-channel planning is a plus
• Familiarity with the accelerated growth goals of entrepreneurial agencies and clients
• Has experience building teams and departments and embraces new challenges
• Highly analytical and data-driven, with strong attention to detail
• Mastery of planning, measurement, and reporting tools such as Nielsen, Comscore, R/F planning platforms, Commspoint, iSpot, Innovid, competitive tracking tools, MRI, or similar platforms
• Excellent written and verbal communication skills
• Experience using data, attribution models, and proprietary or third-party tools to improve campaign performance
• Experience preparing and pitching media strategies for new business and existing client growth