Director, Integrated Media

FIGS; Santa Monica (CA); On-site; USD 165,000 - 195,000; Full time

Benefits offered by this job

Annual bonus

Equity/Stock options

401(k) with company match

Premium medical/dental/vision

Life & disability insurance

Paid time off

Job summary

FIGS, Inc. in Santa Monica, CA, is seeking a Director, Integrated Media to lead brand media strategy and investment across TV/CTV, OOH, print, podcasts, digital and emerging channels.

You’ll determine where FIGS shows up, how we invest and how our channels work together to build the brand and drive business. This is a senior strategic role with agency leadership and cross-functional collaboration.

Qualifications

• 10+ years of media strategy, planning and investment experience across leading consumer brands and agencies.
• Deep experience across brand media channels including TV/CTV, OOH, digital, print and podcasts.
• Expertise in audience strategy, channel architecture, investment allocation, reach and frequency, and the interplay between brand and performance media.
• Strong strategic, creative and analytical instincts with a solid understanding of media measurement and effectiveness.

Responsibilities

• Lead media strategy + investment across TV/CTV, OOH, print, podcasts, digital and emerging channels.
• Plan, buy, execute and optimize media campaigns with clear KPIs and reach/frequency targets.
• Partner with brands, creators and agency partners to ensure strong strategy and execution.
• Drive cross-functional collaboration with Growth analytics to connect brand and performance media.

Skills

Media strategy

Media planning

Investment management

Audience strategy

Agency leadership

Cross-functional leadership

Analytics & measurement

Brand & performance integration

Job description

At FIGS, our mission is to celebrate, empower and serve healthcare professionals, the Awesome Humans who dedicate their lives to serving others. We believe they deserve to be seen, celebrated and supported on the biggest stages in the world.

We’re looking for an exceptional Director, Integrated Media to lead how FIGS shows up across those stages.

Reporting to the VP, Growth & Integrated Media, you’ll own FIGS’ brand media strategy, planning and investment across TV/CTV, OOH, print, podcasts, digital and emerging channels. You’ll determine where we show up, how we invest and how our channels work together to build the FIGS brand and drive the business.

We’re looking for a strategic and creative media leader who understands how to build an effective media mix, identify breakthrough opportunities and measure impact.

What You’ll Do

Lead Media Strategy + Investment

• Own FIGS’ integrated brand media strategy across channels, markets and audiences.
• Translate brand and business priorities into clear media plans, investment strategies and KPIs.
• Identify the moments, markets and placements where FIGS can make the greatest impact.
• Balance long-term brand building with near-term business performance.

Plan + Execute Exceptional Media

• Lead planning, buying, execution and optimization across TV/CTV, OOH, print, podcasts, digital and emerging channels.
• Own campaign architecture across audiences, markets, timing, reach, frequency and investment.
• Lead agency and platform partners, ensuring strong strategy, negotiations and execution.
• Partner with Growth teams to connect brand and performance media across the customer journey.

Bring Media + Creative Together

• Partner with Brand and Creative to build campaigns where the media strategy makes the creative idea stronger.
• Identify placements, formats and cultural opportunities that help FIGS break through.
• Stay ahead of shifts in culture, media consumption and technology and bring a strong point of view on where FIGS should show up.

Drive Performance + Effectiveness

• Define KPIs and measurement frameworks to evaluate media effectiveness and business impact.
• Partner with Analytics and Growth to understand channel contribution and optimize the media mix.
• Turn campaign performance into clear insights that improve future strategy, creative and investment.

What You Bring

• 10+ years of media strategy, planning and investment experience across leading consumer brands and agencies.
• Deep experience across brand media channels including TV/CTV, OOH, digital, print and podcasts.
• Expertise in audience strategy, channel architecture, investment allocation, reach and frequency, and the interplay between brand and performance media.
• Strong strategic, creative and analytical instincts with a solid understanding of media measurement and effectiveness.
• Experience leading agency partners and large-scale integrated campaigns.
• Strong cross-functional leadership and communication skills
• A genuine connection to the FIGS mission and respect for healthcare professionals.

FIGS Compensation And Benefits

Pay Range

• At FIGS, your base salary is one part of your total compensation package. This role's base salary range is between $165,000 and $195,000. Actual base salary is determined based on a number of factors, including but not limited to your relevant skills, qualifications, and years of experience.

Additional Compensation And Benefits

• Equity: Eligible FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan
• Annual bonus: This position is eligible to participate in the FIGS annual bonus program
• Other compensation and benefits offered include:
  • Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance
  • Amazing 401(k) program, with a company match up to the first 6% of your contribution
  • Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
  • Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
  • FIGS sponsored Uber Eats voucher for in-office weeks
  • Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
  • Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more…
  • Benefits eligibility is determined by hour requirements and length of service

A Little Bit About Us…

FIGS, Inc. is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. We redefine what scrubs are by creating technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price. With the largest DTC platform in healthcare apparel, we sell our products to a rapidly growing community of loyal customers. Through these customer relationships, FIGS has built a community and lifestyle around a profession, revolutionizing the large and fragmented healthcare apparel market and becoming the industry’s category-defining healthcare apparel and lifestyle brand.

Our Threads for Threads initiative is integral to our mission to improve the lives of healthcare professionals on a global scale. Founded alongside FIGS in 2013, Threads for Threads donates scrubs to healthcare professionals working in resource-poor countries around the world.

FIGS considers all Qualified Applicants, including those with Criminal Histories (e.g., arrests or conviction records), for Employment in accordance with applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

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